Easily sync your products
The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes
Run a Google Shopping Campaign
Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!
Track your campaign results
See how your campaign is performing and adjust your daily budget, all without leaving Shopify.
About Google Shopping
The Google Shopping Channel is now internationally available.
SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.
CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.
Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.
For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.
NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.
To learn more about eligibility and the value of the credit for each country visit the Help Center.
What does the Google Shopping app do?
Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.
What are Google Shopping ads?
Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.
What’s a Google Smart Shopping campaign?
A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.
What does a Google Smart Shopping campaign cost?
You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.
If I am moving over from the old Google Shopping app will all my data be lost?
No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.
- Google Merchant Center
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Overall rating Based on 451 reviews
Most recent reviews
The Literary Tea Company
A little bit scary as to what google does in the background which you dont know about, and confusing to control.
However, it is definitely driving traffic and sales to our site and we are seeing increased sales of our teas and gifts. It would be easy to lose control of your spending so be careful and dont get carried away!
I was really hoping this would be an easy way into Google advertising. But no, I keep getting daily emails to say catalogue is not approved (even though I deleted the app a week ago). There is a barcode issue which I apparently can't do anything about because it's a clash with the ebay app setup. Surely I'm not the only one who uses Google and Ebay? Hoping there is a workaround available soon and I will try again.
Thanks for sharing your feedback about the Google Shopping app!
We're sorry to hear you experienced issues connecting both the eBay and Google sales channels to your Shopify store. Google requires that all products on their sales channel have a unique product identifier added to the product barcode, and you can read more about this here: https://help.shopify.com/en/manual/apps/apps-by-shopify/google-shopping-app/adding-product-data#product-requirements
That said, I'd like to look into this further with you. I’ve followed up with you via email, and I hope to hear back from you soon! - Lauren, Shopify Support
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