Google channel

Sell where people search on Google and YouTube

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: low impact to your online store

Key values section

Manage with Shopify

The Google channel makes it easy to get your products on Google.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Performance Max campaigns through Google Merchant Center, set a budget, and let Google’s smart technology optimize your ad.

App details

Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
  • YouTube
Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
  • YouTube

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Neon Chase

    Location United Kingdom

    I wish i could give google 0 reviews, custom support is ridiculous they don't help you with anything. I have been trying to connect my store for a long time, it would let me connect and Shopify wouldn't help, Shopify asks me to contact google and google has no idea. i have been waiting for a reply from google for a long time and when they do reply it's not a helpful reply. i have wasted so much time with google.

  • BlueRockCanada

    Location Canada
    Time spent using app About 2 months

    Shopify claims their platform integrates with google but this isn't the case, listed my products on google adds and all aren't approved. shopify products do not load correctly to google as result adds keep getting shutdown. Support on google is ridiculous and useless, they send you generic emails that don't give you specific corrective action and shopify offers little to no help.

  • Huedee

    Location India
    Time spent using app About 4 years

    its a messed up app doesnt do anything. im tryin to run google ads for past 3 years due to this terrible app im unable to

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