Google channel

Reach shoppers and get discovered across Google.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    69% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    12% of ratings are 1 stars

VisualTimmy

Location United States

Broken after Google changed Merchant Centre data feed specification... https://support.google.com/merchants/answer/11905642?hl=en-GB In particular Shopify not delivering country sub-attribute... Provide delivery country sub-attribute: When providing the delivery [shipping] attribute, you now need to provide the country [country] sub-attribute to ensure that delivery prices are accurate. Item-level warnings ('Missing sub-attribute [country (sub-attribute of [shipping])]') have already been issued in the Diagnostics page to help merchants identify affected products and will move to errors starting today. This has resulted in none of our products being listed. Shopify please update ASAP

All Purpose Creams

Location United States

I don't know how Shopify doesn't step into to help as this situation is ridiculous and we have no alternative and the lowest tier of support from Google. Their AI bot randomly flags products that don't violate their TOS. Items that's I've spend 10s of thousands of dollars advertising with no issue previously. The employees aren't able to override the bots and tell me to "use a work around" with a new productID... Oh, ok, let me just reset all the feedback and SEO to POTENTIALLY comply with your overlord bots. This is the suggestion/response that I get each time I reach out: Thank you for contacting Shopping support regarding your Merchant Center account: [XXXX]. I hope you are doing great. I have checked the account and found that 2 items are disapproved due to Violation of Shopping ads policy. We use automated systems to identify items that violate our policies. These checks are applied to all items for all merchants. I would request you to attempt a potential workaround for this as below:
You may change to a new title and description with more generic terms. You can try to mimic other Merchant's items description and title.
In my experience, some Merchants have success with submitting the disapproved products with a brand new item ID and description. This will allow the system to re-scan the item upon re-upload, which could potentially lead to approval. Note: Once, the information has update, re-upload the feed, as to refresh the product in Merchant Center. It may take up to 3 business days to complete the review. Items that are approved as the result of a review will be eligible to serve on Google Shopping within 24 hours. Here are some problematic offers:
-offer_id: shopify_US_4181554954342_XXXXX
-offer_id: shopify_US_7693148356866_XXXXX Please refer to the article for more information. I hope this information helps. Should you have further questions regarding the same, feel free to contact us via email support.
You can also provide us with the best contact number & preferred timings to reach you if any further help is required. Thank you for choosing Shopping Ads Customer Support. We appreciate your relationship with us. Can you imagine treating any customer like this? I'd challenge you to name a customer service situation that is more ridiculous.

Crafty Divas

Location Australia

That app has gone from average to bad. This is because recent updates make the bulk editor unusable if you have more than 1500 products.
You cannot change the width of the columns, cannot filter and if the webpage times out you have to start from page one again. I have 162 pages of products so this is very frustrating. As such I am forced to pay money for a 3rd party app ( I am using 'Feed For Google Shopping'
by Simprosys InfoMedia) so I don't waste or lose money with my google shopping campaign.
I have advised Shopify Support of my issues and they said it was a caching issue with my browser...

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