Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.6 of 5 stars(5212 reviews)

Reach shoppers on Google

Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours

Get discovered on any budget

Promote your products with Smart Shopping campaigns and free listings on Google

Track your campaign results

See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify

About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.


You acknowledge that Shopify may be compensated by Google in accordance with Google's policy:

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

Jack Spades Athleisure

If I had the same issue with always has. It doesn't care! And then you contact Shopify and they tell you that is Google's problem and Google tells you to something else it doesn't get back to you at all! it is confusing you to say everything went through fine and that I'm approved to start running ads and everything and then the very next day everything's disapproved again like what do they want from us!? We are businesses trying to make money and advertise and earn a living..... Keep saying misrepresentation and then when you fix that it says something else it's never ending laundry list it doesn't work!

Developer reply

June 7, 2021

Thank you for sharing your feedback and that definitely doesn't sound like the ideal situation. When it comes to Google Merchant Center account approvals, this is something determined directly by Google that Shopify does not have any control over. I would be more than happy to share other ways you can contact Google to appeal their decision. I will be in touch by email shortly to provide further details. - Anna, Shopify Support

Raw Cut

looks like no matter how much we try to apply fixes, google merchant is still disapproving our products.. I have spent over two months trying all different possible fixes with no luck.. we came to the point where it's really useless using the app! and time-wasting for us really. We are now syncing our products through a google sheet which seem to work, I would love it if the app is working and saves me all the google sheet hassle as well as getting all the consolidated metrics on Shopify Dashboard but it doesn't seem to be possible...

Developer reply

June 7, 2021

Hey there! Thanks for the feedback. While we at Shopify developed the app itself, we don't oversee the product approval process itself. That said, we do have some good insights into why products may have been disapproved and I've sent you an email so that we can get this sorted out for you. Looking forward to hearing from you! | Jake, Support Specialist

Sprinkled with Magic

doesn't work with custom products. Won't even update new products. Tried to get help but no joy. give up

Developer reply

June 7, 2021

Hey there, Spencer here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing setting up your products. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and get you set up fully. Spencer | Shopify