Google channel
Reach shoppers and get discovered across Google.
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Popular with businesses in the United States
Key values section
Manage with Shopify
Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.
List your products for free
Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.
Boost your reach with ads
Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Google channel
Launch date
Integrates with
- Google Merchant Center
- Google Ads

Google channel
Launch date
Integrates with
- Google Merchant Center
- Google Ads
Pricing
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Reviews
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
TimbukToys
This app is broken. Bar codes are not not being assigned to the GTIN.
Only allows editing feed data via also broken Shopify bulk editor
The Lovely Boutique
This the worse app ever. Google suspension my account for misrepresentation. Which is crazy because of my product are clothes, shoes, and handbags.
Developer reply
Hello,
Jackie here from Shopify. Thanks for taking the time to submit your feedback. We're going to follow up with you over email to open up the lines of communication and see if we can address some of the issues you were having with the app.
Jackie | Shopify
Huddleston Jewelry
This app is painstakingly slow when performing bulk updates. Furthermore, Google now requires a GTIN even though an item is not custom and/or a GTIN is not necessary and "Custom Products" are marked "false". I need my products listed on Google, but its suddenly darn near impossible. As another reviewer said, if you have over 1,500 products it's basically useless and I now find myself in quite the predicament.
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