Manage with Shopify
Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.
List your products for free
Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.
Boost your reach with ads
Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.
About Google channel
Get your products discovered with Shopify’s Google channel.
The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:
List products for free on Google.
Enable seamless checkout with Buy on Google. Available to eligible US businesses.
Run paid Smart Shopping campaigns to promote products across Google.
Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.
Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.
New to Google Advertising?
Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.
Credits earned can take up to 5 days to be applied to your Google Ads account.
Which countries are free listings on Google available in?
Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.
Where will my products appear on Google?
If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.
What does a Smart Shopping campaign cost?
You set your own daily budget. You only pay if someone clicks on your ad.
Can I run both a Smart Shopping campaign & have a free listing at the same time?
Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.
You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.
You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.
- Google Merchant Center,
- Google Ads
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Spiritual Magic Journey
Says my store does not meet the requirements?? What does this mean, any help fixing this......What can I do to fix this?
Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the support you need regarding the issue you are facing with setting up the Google Channel. I'll be sending an email out to you shortly to open up lines of communication. I look forward to communicating with you there.
Adil | Shopify
Support, Is there anyone there at all?! Or have you released a product and don't do support! I have contacted you several times with a request and no response at all, I am already silent to do something. I blocked with next my tasks and just second week waiting any reply from your guys. Releasing a product, give resources to maintain or take money for the product but do it with quality!
Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the support you need regarding the issue you are facing with the Google Channel. I'll be sending an email out to you shortly to open up lines of communication. I look forward to communicating with you there.
Adil | Shopify
Google app acts as if it shows the products you tell them to show. Meanwhile they are showing random titles and descriptions with random products that are not listed for google ads. I recommend using google ads instead because this app is spending alot of money with 0 result.. (average click cost me 2.20? while in google ads i get them under 0,80)
Robyn here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing with your marketing campaigns. I'm going to look into this further and follow up with you in a direct email so that we can work on getting any issues resolved.
Robyn | Shopify