Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.5 of 5 stars(233 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.5 of 5 stars
Based on 233 reviews

  • 5 of 5 stars
    9% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    84% of ratings are 1 stars

Most recent reviews

Golden Hill Studio

To all of the Shopify stores scratching their heads [like we did] wondering why they can't tag their products after installing the Instagram Sales Channel... follow these steps. Make sure your business and account setup fulfills the following requirements:

  1. Your business must sell physical goods that comply with their merchant agreement and commerce policies [check]

  2. You Instagram account must be converted into a Business Profile [check]

  3. Your Business Profile must be connected to a Facebook Catalog. This can be created and managed on Business Manager, through Shopify or BigCommerce platforms or directly on your Business's Page on Facebook. [check]

Now, if it's still not working, go to and click "Additional Support". Choose an option and then you'll see a Chat with Representative button. The approval process should go much faster once you start communicating directly with them. Also, make sure you ask them to convert your Facebook Ads Manager account to a business/corporate account, not a personal account. I believe that was also a factor.

Woodenshoefactory Marken

This app is terible, or i should say the instagram policy is terible. Im selling perfect legit items on shopify, but IG says that my store is not eligible for product tagging because i didn't follow the IG commerce policy. No reason why excactly, just a no. Contacting IG is not possible, so I'm stuck

Kintsugi Fine Arts

I am only writing this review in an effort to help others, actually. There's absolutely nothing that's *wrong* with the app, and it certainly has nothing to do with Shopify. Instagram, however, needs to rethink their process of integrating storefronts into their service and offering instructions to doing so with much more clarity. I've literally spent the last 2 weeks, working daily, to connect our Ig business account with our store front and FB and happened to stumble upon a review by Vinyl Decal Shop Inc today that saved our bacon.

First: Search and find Vinyl Decal Shop Inc's review here, with an update, dated for Oct 15, 2018.

2) Follow all instructions given there, to a 'T.' Don't question the order or the directives, just follow each step precisely as they've laid them out. They were super clear, easy to understand, so follow each, in order.

3) Once you've finished, I just wanted to add to their instructions: you'll need to go into Shopify and go through each product there and add Instagram as a sales channel and save before you can then tag in instagram.

You'll know it's connected because in Shopify it will ask if you want to set up tagging for Ig. Also, when you go back into Ig, it will instantly show a pop up asking if you want to connect a source and start tagging. Forget the Ig instructions about "Go into Settings and turn on tagging in Shopping," etc. Literally, NONE of the directions they've published will get this particular service working except to follow the instructions found here from Vinyl Decal Shop Inc.

Instagram is who needs to hear your complaints. They've miserably failed their users in how they've misled people in setting this up.

Good luck! It should work for you, too, when you follow all the simple steps.