Turn posts into purchases by tagging your products, creating a seamless shopping experience for your Instagram followers. Increase your brand’s reach when you connect with millions of trend-seeking users who love to discover and explore new products on Instagram.
By adding the Instagram sales channel your followers can purchase your products directly through the Instagram app.
The Instagram sales channel helps you:
The Instagram shopping experience
When you tag your product on Instagram, your shoppable posts will have a shopping bag icon to suggest to users that they can shop these products. Users can tap your post to see the tagged products, where they will be shown a product screen with additional details and pricing for the tagged product. If they wish to purchase the product, the checkout will happen via your Online Store which appears in a webview in the Instagram app!
To see if you are eligible to start selling on Instagram please see the list of requirements.
Available countries currently include: USA, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize, Japan and South Korea.