Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(401 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 401 reviews

  • 5 of 5 stars
    12% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    80% of ratings are 1 stars

Most recent reviews


This is such a mess! My Shopify & Instagram account use to work seamlessly and I was easily able to tag products on my Business instagram and a huge chunk of sales were connected because of that. Now no matter what I try, who I contact (Instagram / Shopify / Facebook) or what I do it doesn't work! I don't have a shopping option on my business posts, and I am frustrated & tired & losing money because of this. I am tired of no one having an answer & my small business losing out.

Developer reply

June 20, 2019

Thank you for the feedback with the Instagram app! I totally understand how frustrating this is for you. If you're store is approved for Instagram product tagging, you simply need to follow the guide on product tagging by Instagram here:

If you are getting stuck at any of those steps, I'm happy to take a look to see if it is something Shopify can assist with. I have sent you an email so I can work on your account in more detail. Looking forward to connecting with you!

- Alex, Shopify Support

Larkhall Coffee Co.

Absolutely useless and no help from instagram. Our site is apparently ineligible despite meeting all the requirements. I sell coffee!

Developer reply

June 18, 2019

There is currently no appeal process to get you into an approved state. We are not able to surface the reason for their rejection. This is a decision on the Instagram side of things. We hope that in time, Instagram will come to reassess this and review your store again. Currently the best way to get in contact with Instagram regarding store eligibility is by using the "report a problem" option within the app itself.

I have sent you an email to give you the opportunity to provide any further feedback you may have as well as offer alternative ways to contact Instagram so you can find out where the disconnect is coming from. Looking forward to connecting with you!

- Alex, Shopify Support

Chia's Silver Lining

IG has approved our new IG account- it took weeks, and we still are not able to connect our Shopify account. We are approved on FaceBook etc. Very frustrating. Impossible to get support at IG.

Reply- there is no ability to actually "contact Instagram" on your link. It only goes to the community rules and standards. When they post you can appeal the decision, there is no way to send an appeal. I have been through multiple pages trying to find it. Grr. Do you developers ever actually test the links to see where it goes?

Developer reply

June 18, 2019

Thank you for sharing this feedback!

I'm sorry to hear you've hit a roadblock with Instagram. Currently, the best way to reach out to Instagram's support if you haven't been approved is to appeal the decision via the "contact Instagram" link in the sales channel. Currently, Shopify has no control over this decision and Instagram has complete control over that process. That said, I’ve followed up with you via email to look into this further and to log your feedback for our development team. - Lauren, Shopify Support