Powerful new features, services and plugins for your Shopify store

All Apps / Sales channels / Instagram



Developed by Shopify

89 reviews
Price: Free More info
  • Sell products directly on Instagram
  • Get in front of millions of mobile shoppers
  • Followers can purchase tagged products globally, without leaving Instagram

Turn posts into purchases by tagging your products, creating a seamless shopping experience for your Instagram followers. Increase your brand’s reach when you connect with millions of trend-seeking users who love to discover and explore new products on Instagram.

By adding the Instagram sales channel your followers can purchase your products directly through the Instagram app.

The Instagram sales channel helps you:

  • Seamlessly onboard to the Instagram sales channel with Shopify
  • Connect your Instagram Business profile to your Facebook product catalog through Shopify
  • Add products to your Facebook product catalog on Shopify so that they are available for product tagging on Instagram
  • The Instagram shopping experience
    When you tag your product on Instagram, your shoppable posts will have a shopping bag icon to suggest to users that they can shop these products. Users can tap your post to see the tagged products, where they will be shown a product screen with additional details and pricing for the tagged product. If they wish to purchase the product, the checkout will happen via your Online Store which appears in a webview in the Instagram app!

    To see if you are eligible to start selling on Instagram please see the list of requirements.

    Available countries currently include: USA, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize, Japan and South Korea.

    Instagram reviews

    89 reviews
    1. 5 stars (15 reviews)
    2. 4 stars (1 review)
    3. 3 stars (2 reviews)
    4. 2 stars (0 reviews)
    5. 1 star (71 reviews)

    Same 1 star becuase of being instant denied for no reason. My shop has met all the requirements. Facebook you need to fix your stupid algorithm that auto approve/disapprove shops. Instagram has so many new problems now after it was bought by Facebook.


    met all the requirements but still denied for no reason and there is no way to appeal, i know it is not only to do with shopify, it is a third party app but still shopify should of handle it better since they cooperate with instagram


    Denied Denied Denied...this is my LIVELIHOOD! FIX IT and stop screwing around.


    Not working, shop denied even though it has worked before without this app. Just don't install and do not use.


    Also denied for no reason. I've done everything right.
    "Your store isn’t eligible for Instagram product tagging"


    Absolutely horrible. I've had one of my shops for almost two years and sold on Facebook with the shop no problem. I've tried getting my shop approved over 13 times with no luck and of course they don't offer any real customer service or respond to any messages.


    Great app! Got approved in 10mins. Check it out @belovedgiftshop , I dont understand why other people are having so many problems. I have 4 shopify sites selling different things and all my other accounts got approved as quickly as 20-30mins after installing the app.

    Remember your Facebook store must be a business account and you must convert your IG account to Business account aswell to be approved. And I think you must be in USA.


    my sole reason for switching to shopify was for product tagging but like a lot of others i was denied instantly. No reason given and no way to resolve it. I met all the classifications I have friends with the exact same business as mine be successful. I guess its just a game of Russian Roulette either you win or your business is left to die. Very frustrating.


    I have NO idea why others are having issues with this! I signed up and was approved pretty quickly. It's already up and running on my IG account @bluerainboutique if anyone wants to see it in action. Just make sure you are on mobile. This is one of my FAVORITE apps so far!!!!


    Until Reading these reviews I thought I was the only one having issues. Please fix this soon!


    Support & Sales

    1 (888) 746-7439
    Get Support


    • Large
    • Thumb
    • Thumb



    Are you a developer? Become a Shopify Developer or submit your app.