Klaviyo: Marketing Automation

Klaviyo: Marketing Automation

by Klaviyo

Marketing software built for your growth

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    77% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

All reviews

11 - 20 of 98 reviews

Hippie Pants

For such a hyped app, we're very underwhelmed by the experience.
1. Damn expensive for stores with large lists - I'm old enough to remember when telcos used to rip off customers with inflated SMS charges because people didn't realise they cost almost nothing to send. Seems similar here, email is cheap, dirt cheap, yes, charge a premium if you have proprietary segmentation, great software etc but klaviyo went too far imo.
2. Poor customer service and uninituitive install process
Despite price reservations we succumbed to the hype and adopted a cautious approach. As a test we installed on our secondary store which is quite small. We already do abandoned cart sequences etc so we decided to test their browse abandonment flow which would be incremental revenue. Weeks and pass and no flows are triggered. Apparently the automated shopify install PLUS manual web tracking install is not enough. There is some kind of 3rd step which depends on our theme. In their words "This is something I would suggest hiring development resources to achieve". WOW - go pay someone else to install one of our core features.
3. Security Risk
Just to recap, this app has been sat on our scondary store and hasn't fired a single email due to above feature not being part of the install and customer service being disinterested in onboarding a new client and us having other things to do. No big deal, we can find another app to test browse abandonment. Then we get an email saying, again, I quote "We experienced a security incident on our opt-out forms that resulted in the unauthorized disclosure of non-sensitive information" Now, remember this app is inactive and yet they tell us "A total of XX email addresses stored in your Klaviyo account were accessed through our opt-out related forms by unauthorized persons" WOW - we don't use klaviyo forms, literally no emails have been fired because the only flow setup is an inactive one. So, if it wasn't forms, how did they really leak the data and why do they consider emails to be non-sensitive data?!! Seems pretty sensitive to me.
Not much else to say, I'm sure it provides value to others, soem people seem to be happy with it but for us, can't think of a reason to give more than 1 star


I’m unable to find documentation around setting a confirmation email for my subscribers, I’m very confused by their plans. I have a lot of subscribers and before importing them, It looks like I would be charged may 100s of $ per month to hold them. I wasn’t able to find documentation on these issues.
I’m getting logged out regularly of my account and keep getting Captcha anytime I want to make a change. I’m not sure how to proceed. It’s also very time consuming to always keep login in, doing the two factor authentication and then doing it all again the next time I want to see the dashboard,. It’s a very tough experience I must say. It’s a nightmare to navigate the UI, I’m unsure which menu does what and I’m confused by the offering.
The error messages are also unclear and the documentation incomplete, I was unable to progress with setting this up properly. I hope I can get help. If we can get the login issue, the billing issue and the missing documentation issue I’ll update this review. Thanks and I hope you can improve your app.


no confirmation email and I tried to do anything I could to find or receive their email. I subscribed the 550$/month for this app and I can't log in to the app currently
Email for support and no response for 1 week

BRILLANT Barcelona

No es útil, no se puede configurar nada ya que hay q estarlo actualizando la pagina, no esta claro como personalizar los correos. En fin poco practica y poco amigable

Raven Born

I wanted to try this app because it integrates with a lot of my other apps that I have... it sucks. You have to log in EVERY SINGLE TIME and recaptcha.. My account got deactivated randomly and haven't heard anything for a week. WTF? It's confusing to use and it takes a lot of time to create a newsletter. I'm switching back over to Seguno.

Diversion Stores

Unbelievably complicated to sign up to and log into. Once you log in it boots you back out. Not worth it


Pathetic support. Over-priced.
No way to cancel the account. I have to place a "cancellation request".
And they don't reply to the request for 5 days and charge my card.
Even after showing them the charge they have not replied.
Worst support ever!

Home Refinery

If you are using this on multiple stores, or doing any sort of switch, reinstallation, it is an absolute nightmare.
They have the most counterintuitive design and setup.
I don't trust letting them handle thousands of my email list, so would rather pay higher for a better email marketing app

IMG Home

What a waste of time and work!. Sign up forms will not show on internet explorer. Do you know how many people use explorer that won't be able to subscribe? What a big flaw. Not recommended

Banana Watch Bands

Worst email marketing app. SO many bugs, error messages, and delays. Cannot stand the frustration towards this platform.

Developer reply

March 3, 2020

Appreciate the honesty and feedback. We'd love to connect and help and make it right. Please connect with us https://www.klaviyo.com/landing/contact-us