Overall rating
4.1
Counts per rating level
  • 73% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 15% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this email marketing app for its user-friendly interface, advanced segmentation, automated flows, and visual email builder. Many praise its responsive customer support and credit it for boosting sales. The app's analytics tools are valued for aiding business decisions and audience targeting. Its SMS feature and educational resources are also well-regarded. Despite the cost, merchants find it cost-effective, stating the benefits and features justify the expense.

July 15, 2020

Klaviyo is an excellent tool, and is structured in a way that makes the most of customer data. It's fully integrated with Shopify. The flows that come out of the box are valuable ways to attract new customers and automate marketing/customer support. You can segment and focus different campaigns on VIP customers. Their success and support teams are great.

We are converts from Mailchimp and won't look back.

Family Dinner
United States
Over 1 year using the app
November 22, 2018

I just sent my first campaign. Really easy and compared to similar apps really nice interface and newsletter builder. thumbs up! :)

Best-CBD-online.com
United Kingdom
Over 1 year using the app
April 19, 2023

Moving to Klaviyo was the best decision we ever made. It allows your business to be more connected with customers.

Willow Shoes
New Zealand
Over 1 year using the app
October 16, 2022

Klaviyo is the best email and sms automation platform for Shopify. There's no questions about it! We have been able to grow our user base and drive significant revenue during the past year through Klaviyo.

Undrdog Surface Products
United States
Over 1 year using the app
May 11, 2015

I have only been using this application for a few weeks, but so far it has been better then expected. It has all the same functionalities as mail chimp, plus much better reporting, better auto emails, and much better segmentation!

Highly suggest you give it a try.

Greensbury Market - Affordable Organics
United States
Over 1 year using the app
Edited September 23, 2021

I have worked with multiple ESPs (email service providers) over the years and can tell you that Klaviyo is #1 at what they do--especially for their general audience (DTC/eComm). I will say, I've noticed reviews comparing other tools that offer the "same functionality" but there is a probable chance that these individuals are lacking a robust email marketing strategy to truly back those claims. You might be inclined to start with a very simple/handles-the-basics-type tool that offers free or competitive monthly costs. It's not worth it. Having to migrate and reframe your processes after the fact is not with it. I can tell you first hand that if you are ever planning to have or currently have the need for HIGHLY personalized automations, detailed segmenting, transactional emails, SEAMLESS integrations with a majority of your tech stack (returns, reviews, outside forms/popups, customer service tools like gorgias, etc.) then Klaviyo is far more established and advanced than a majority of their competitors. This product is easy to use (great for if you're new to email marketing) and simple to navigate when looking for something specific, but also robust enough to handle large lists/segmentations, persistent strategies, and detailed segmentation/personalization. Like any product, there is always room for improvement. For example, I wish I could split flows by if someone replied to an email (generally would love a reply tracking feature), but everything their tool is capable of FAR outweighs what they lack in these small, specific use cases. With Klaviyo, I feel confident that my emails will deliver, that they will deliver with the design I intended, maintain my credibility, and that I will be able to review the data to my needs in order to improve performance over time. I love the custom fields, simple API functionality, and being able to market to my customers authentically. I highly recommend it to anyone using Shopify and looking for the best, affordable ESP.

SuitShop
United States
Over 1 year using the app
January 2, 2021

I enjoyed using this app, easy and straight forward. tried different apps, but am staying with Klaviyo for now.

Flawless Rack Boutique
Canada
Over 1 year using the app
Edited February 12, 2019

The email builder and campaign flow are super easy to use! The way it segments lists is a huge bonus. I highly suggest trying it.

Puppy Dogs & Ice Cream Inc.
United States
Over 1 year using the app
March 26, 2019

Automate the customer engagement. I use this for Sending campaign , requesting for customer feedback. Good thing is everything is automatic

Tamil Brands
India
Over 1 year using the app
May 27, 2014

the integration with shopify makes this an extremely versatile marketing tool. the user interface is very intuitive. worth every penny.

JHill Design
United States
Over 1 year using the app