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Klaviyo Email Marketing for Shopify

Klaviyo Email Marketing for Shopify

Developed by Klaviyo

243 reviews
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Price: Custom More info
  • Increase sales by sending personalized emails and Facebook ads using virtually any data from your Shopify store.
  • Get started in minutes with 1-click integration and pre-designed, responsive templates for newsletters and automated flows.
  • Recapture lost sales with automated abandoned carts, browse abandonment, and winback flows.

Relevant Marketing makes more money.


Klaviyo helps you drive sales by using data from Shopify to send automated abandoned cart emails, create personalized product recommendations, deliver post-purchase engagement campaigns, run better Facebook ads and more. It's data-driven marketing, made simple.


How it works:


Integrate in 1-click
Klaviyo's one-of-a-kind integration with Shopify lets you pull all your Shopify data into your marketing platform in minutes. No custom development required.

Turn on built-in flows
Klaviyo has abandoned cart emails; welcome series; and order follow-ups pre-built into the platform. All you need to do is turn them on - and start driving more sales right away.

Measure what matters
Impressions, clicks, and opens only tell part of the story. Klaviyo offers out-of-the-box reporting based on actual Shopify transactions - so you can focus on what matters.

Key Features:


Abandon carts, winbacks and more
Drive sales with the multi-email abandoned carts, welcome series, winback campaigns and order follow-ups that come pre-built in every Klaviyo account.


Newsletters
Easily build, personalize, send and analyze your newsletters with a best in class template builder and analytics.


Browse Abandonment
Leverage built-in web tracking to send abandonment emails based on the products and categories customers look at.


Product Recommendations
Use smarter product recommendations based on what similar customers have bought in the past to personalize emails.


Powerful Segmentation
Segment your Shopify customers based on demographics, what they have and haven't done, what they've looked at onsite.


Actionable Analytics
See the results of every campaign based on revenue - even if a customer reads the email on mobile and buys on desktop, Klaviyo can track the impact.


Facebook Custom Audiences
Automatically keep your segmentation and emails lists sync'ed with your Facebook Custom Audiences.

By using your Shopify data to send highly targeted, personalized communications, you’re able to get more money from your marketing dollars, like tech gadget company, Nomad, who saw a 14.6X ROI thanks to Klaviyo!

Ready to get started?

All accounts are free up to 250 contacts/500 email sends. That means you can try out all of Klaviyo’s great features like product feeds, newsletters, abandoned carts, winbacks, email signup & more, absolutely free!


Get started today and start seeing better results from your marketing!

Klaviyo Email Marketing for Shopify reviews

243 reviews
  1. 5 stars (201 reviews)
  2. 4 stars (14 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (6 reviews)
  5. 1 star (18 reviews)

App functionality is good. But support is poor. This app is causing the layout of other elements on the page brought in by another app to break. Tier 2 support only pointed me to the existing documentation that I had already read. In the end, they were not willing to dig deeper into the issue by looking at the code on the site. Their final response/resolution was:

"Unfortunately if the Javascript from the Klaviyo form is breaking the carousel behavior of the Instagram feed, the only workaround would be to use a Shopify form instead of a Klaviyo form. It's not clear what part of the Klaviyo Javascript is causing this, as it's just loading standard jQuery, form validation, and instructions for how the form data gets submitted."

posted

Very unreliable and there is no support. Having a hard time with this email tool. The account is not working. Very difficult to communicate with the team. The response time is very slow.

posted

Team hard to get a hold off. Not responsive. The account was disabled. Need to reactive it.

posted

"Get started in minutes with 1-click integration" is not true. I ask to the support why the app is not working on my shop and they tell me, at the second email, this is because my shop is not connected to klaviyo (and nothing more) so is not true the 1-click integration. I decided to delete it and don't give more time to the app. Maybe for other users will be good but not for me, too much slowly to start to use.

- the support answer very quickly but don't give solutions.

posted

I got an automatically generated email from Klaviyo asking me to write a review because they would "We really, really appreciate it." So here it is.

As I have just gone live, and have not yet sent out a newsletter, I cannot speak yet as to the effectiveness of using their tools. Time will tell.

I can, however, relate the frustration I have experienced in setting things up. Their default templates are, how can I say this... ugly. Very ugly indeed. So I needed to customize them before their emails become one of the faces of my business. This has been enormously tedious.

First off, visually, the template system they are using is pretty limiting. So it took a some experimentation before I could make the emails look like anything I'd want to send. The problem is, is that you cannot save edited "blocks" to a library to use in other emails. Changes have to be made over and over and over. This gets really tedious. When you first set up the account you go through a Setup Wizard in which you configure the base look. One can re-take the Wizard to change the base look, but any template you've changed will not be updated. So I recommend that you do not make any changes to individual templates but go back through the Setup Wizard to make changes. I wish I had realized that before it was too late.

There are 7 Shopify Notifications for which they generate the HTML to replace in Shopify. However, Shopify has 9 customer-facing notifications. So it is left up to you to cobble together the remaining two -- Customer Account Activation & Refund Notification. I asked about that and their response was that they chose the most popular Shopify Notifications. Seems like they could have extended it by 2.

There are also 5 default email forms, which are used to handle subscribes / unsubscribes, etc. If you have customized your design, those also have to be changed accordingly.

There are the "flows" emails. Abandoned Cart 1 & 2, Customer Winback 1 & 2, New Customer Thank you, Repeat Customer Thank you, and Product Review / Cross Sell. So that's 7 templates to be edited to match, provided you are customizing your email look and feel outside of the Wizard. Again, if they provided the option of saving customized blocks to a library, this would be no problem.

And then there is the newsletter template(s) which is why I signed up in the first place. It too has to be edited, and where I started.

I'm finding the available product-feed "block" styles to be limiting. First off, it is limited to 3 rows. At my store, I keep 8 products in the "New Arrivals" collection, which are displayed in 2 rows of 4 columns on my homepage. So I cannot show 8 items in the email. In their newsletter template I am displaying 3 rows x 2 columns = 6 products. I could display 9 items -- 3 rows x 3 columns, but I only have 8 products. I'll have to find out how it handles the blank product slot.

I just sent myself a preview of the "New Product Arrivals" newsletter. Yesterday I added two new products and removed the two oldest products from that Custom Collection. However, the email sent to me does not show the newest products and does show the old products I removed yesterday. This could be a deal-breaker as it MUST show the newest products. Right?!

The product feed block does not offer customization of the content -- title and image only. I'd love to have a description. Yes, I could use the "Story Box" template, but that requires lots of hand editing. Not good for automating a "new arrivals newsletter" email.

Be careful about editing. The only option is to save. There are no buttons to cancel or discard changes. I found that the only way to abandon changes was to hit the browser's back button.

A lot of what I'm seeing seems well thought-out, however, the provided tools to customize (and re-customize) the look and feel is very limited and, for me, has caused hours of tedious work.

posted

In the beginning there was great support. Since a few months the app does not what it suppose to do, sent email reminders to customers.
When I contact the support team all is well according to them. Unfortunatily this is not the case.
I really hope they get things sorted out, otherwise I'm afraid they will lose loads of customers.

posted
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Custom

Free for up to 250 contacts. Paid plans are based on the number of contacts you have in Klaviyo and the number of emails you send them. We'll never charge you twice for the same person if they're in multiple email lists.

Support & Sales

Klaviyo
success@klaviyo.com
klaviyo.com
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