Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Reach New Shoppers

Expand your reach. The Microsoft Search Network reaches 116 million unique searchers in the US each month.

Easy, Intuitive Set up

Connect your Shopify account with an existing or new Microsoft Advertising account, to streamline the set-up and optimization of campaigns.

Measure Your Success

Easily measure the success of your campaigns with performance reports and make updates on the fly all within the Shopify platform.

Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $100 ad credit after spending $25 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

Microsoft Channel

Microsoft Channel

Easily reach new customers by using the improved Microsoft Channel app. Shopify merchants can now easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing you to quickly connect with our shopping offerings to showcase your products using free and paid listings. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

New to Microsoft Advertising?

Businesses new to advertising with Microsoft will get a $100 ad credit after spending $25 within the first 90 days. Credits earned can take up to 5 days to be applied to your Microsoft Advertising account.

How can Microsoft Advertising help you find more customers online?

  • The Microsoft Search Network reaches nearly fifty million PC searchers you cannot reach on other major search engines. In the US, the Microsoft Search Network reaches over one hundred million unique searchers each month who conduct billions of searches. In addition, the people searching on the Microsoft Search Network spend more online than the average Internet Searcher.
  • With the Microsoft Audience Network you can connect with millions across devices through high-quality native ad placements and IAS certified brand-safe properties.

How does the Microsoft Channel app work?

The app enables you to quickly and easily connect your Shopify account with your new or existing Microsoft Advertising account to streamline the set-up and optimization of Shopping Campaigns in the United States & Canada. The app will allow you to set up your Shopping Campaigns and track performance without having to login to the Microsoft Advertising platform. Easy and streamlined, all in one place.

What are Shopping Campaigns?

Shopping Campaigns allow you to create product ads (paid listings) which are visually engaging ads with custom images from your own product catalogs, plus pricing and merchant details. You can further stand out from the crowd and attract shoppers attention by sharing product ratings and promotions for the products you’re selling.

What does a Shopping Campaign on Microsoft Advertising cost?

You have flexibility to set your own daily budget, based on seasonality, your own goals, etc. The minimum recommended budget is $10 per day.

Launch date

Pricing

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

Reviews

4.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    53% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    21% of ratings are 1 stars

Safety Source

Location United States

Block account without reason (they say we cant say reason because no reason) before setup, very bad service, i don't recommend

Developer reply

June 27, 2022

Thank you for your feedback. We are sorry to hear you are having problems and we would like to help you fix this issue. Please contact our Microsoft Advertising Support team at msftadsappsupport@microsoft.com so we can investigate this.

ANIML Wellness

Location United States

At first I wasn't able to get half my products approved for free listings. Then after about 6 months the connection to Microsoft was disconnected. When I reconnected it, all my products were approved.

Developer reply

June 13, 2022

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions.

Silvis21

Location United States

Its good not too bad i wish they could be easier but overall its wasn’t that complicated i just like easier stuff

Developer reply

June 13, 2022

Thank for your review! We're glad you're enjoying the app and are finding it useful. If you have additional questions or feedback, please don't hesitate to reach out to us directly at msftadsappsupport@microsoft.com.

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