MIDA Replay, Heatmap & Insight

Name: MIDA Replay, Heatmap & Insight
Brand: mida-app.io
Rating: 4.9 (486 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.9 (486)
Developer: mida-app.io

Install

See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI

Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales.

Session Recording: Watch sessions & checkout to spot where users drop off
Dynamic Heatmaps: View live clicks, scrolls, revenue & journeys on your site
AI Assistant: Delivers multilingual insights & analytics to fix friction
Revenue & Conversion: See which elements make money & which waste space
AI Insights: Surface search & error insights, bounce, funnel drop-offs & bots

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Admin
Analytics Apps
Checkout Apps
Marketing Apps
Product Bundle Apps
Product Options Apps
Security Apps

Pricing

Starter

Free

Features

300 sessions/month
Live recordings
Unlimited heatmaps
Checkout & Cart tracking
Search & Error analytics
Full-funnel analytics
AI-powered summaries
30 days storage

Basic

$9.90 / month

For growing stores learning behavior

Features

Up to 5,000 sessions/month
Unlimited heatmaps
Bounce tracking
Advanced filters
AI Assistant (+$5)
AI email reports
AI-powered summaries
Lifetime analytics data storage

7-day free trial

Growth

$24.90 / month

For stores optimizing & scaling up

Features

Up to 15,000 sessions/month
Unlimited heatmaps
Revenue click tracking
Conversion heatmaps
AI Assistant (+$10)
AI email reports
AI-powered summaries
Lifetime analytics data storage

7-day free trial

Enterprise

$44.90 / month

Checkout recordings & custom plans in app

Features

Up to 40,000 sessions/month
Unlimited heatmaps
API data export
Bulk heatmap export
AI Assistant (+$15)
AI email reports
AI-powered summaries
Lifetime analytics data storage

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (486)

Overall rating

4.9

Counts per rating level

96% of ratings are 5 stars
467
2% of ratings are 4 stars
8
1% of ratings are 3 stars
3
1% of ratings are 2 stars
3
1% of ratings are 1 stars
5

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants recommend this app for gaining insights into customer behavior to optimize websites and improve conversion rates. It offers session replays, heatmaps, and behavior tracking, allowing data-driven improvements. The app is praised for its ease of use, smooth performance, and quick setup. Merchants also highlight the outstanding and responsive customer support, making it an essential tool for Shopify store owners seeking to make informed decisions.

Edited June 3, 2026

I've had to check sessions for some order hickups perhaps 10 times. Out of these, MIDA delivered good recordings 5 times, and the other 5 failed for some reason that required opening a support chat and ticket to the devs. The idea is good, but for some reason it is not that uncommon to see session recordings failing to be played / listed / accessible / shared.

So we basically have it just in case, but don't hold a lot of hope when we want to use it.

Also, you can find yourself watching abandoned carts in one screen, and see 1 abandoned cart in the last week, jump into another screen and find 40 abandoned carts in that same week. Some of these filtered abandoned carts even appear along with their order number.

I see effort behind the app, but it is not consistent nor reliable.

Today we needed to reach out to support, but the bottom icon was not present, not for chat, not for "leave a message" although we have "Priority Support"

Picasita

Spain

About 1 year using the app

mida-app.io replied June 7, 2026

Thank you for your feedback.

We understand the concerns you've raised. Please rest assured that our team has received all of your reports and is actively following up on each case with you.

We've already provided updates on several of the issues mentioned. Your feedback is extremely valuable to us as we continue improving the platform. Thank you again for your support.

Mida-app.io Team ✨

May 1, 2026

MIDA Replay Heatmaps has been an excellent addition to our Shopify store. It's incredibly easy to use, and the session recordings and heatmaps provide valuable insights into how customers interact with our website. Being able to see exactly where visitors click, scroll, and drop off has helped us identify areas for improvement and optimize the shopping experience.

The app runs smoothly, the interface is intuitive, and the data is presented in a way that's easy to understand and act on. It's become an essential tool for improving conversions and understanding customer behavior. Highly recommended for any Shopify store owner looking to make data-driven decisions.

Blade & Board

New Zealand

3 months using the app

mida-app.io replied May 3, 2026

Thank you for the kind words and 5 stars! 💚 We’re grateful to have you with us.

Mida-app.io Team ✨

March 24, 2026

Fantastic app for understanding real customer behavior. The session replays and cursor tracking make it easy to spot where visitors get stuck, what they ignore and what actually works on my store.

Popmelle

India

10 months using the app

mida-app.io replied March 24, 2026

Hi there,

Thank you for your review ⭐⭐⭐⭐⭐
We’re glad MIDA is delivering value for your store. Feel free to reach out anytime if you need support.

Best regards,
MIDA team