Overall rating
4.8
Counts per rating level
  • 90% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app user-friendly, offering a range of features such as email and SMS campaigns, automation, and customizable forms. It integrates well with Shopify, enabling direct management of email marketing from the store. Merchants value the A/B testing, automation, and segmentation capabilities. The customer support is praised for its responsiveness and problem-solving skills. The reporting and analytics features are appreciated for their role in understanding customer behavior and enhancing marketing strategies. The app is seen as affordable and good value for its features.

Edited September 25, 2019

Lock my account until I pay up? Ridiculous. It's one thing to prevent me from actually using the automations, it's another to block me from even editing them. What if I want to do some more testing before I'm ready to start using it on my customers? What if I've been back and fourth between one design and another and I end up wasting my trial? I can't do anything about it now because I need to pay at least $16 when there are other apps with similar features and more seamless email customization that offer a free plan instead of a free trial. Plus, it's customization is terrible. You have to customize each email MANUALLY. That means limited drag and drop features without paying, no templates, no copying one theme onto the rest of your emails. You can't even transfer one color used on one email onto another. And if I'm wrong and all of these features are available if you look just a little harder I wouldn't know because my free trial ran out. 14 days seems like a long time to not be able to finish what I need to and test things out if you do your email marketing testing as the very last thing on your launch checklist. If you start anymore than 14 days before you've decided you'll be keeping this app, "sorry, we want our money first."

I'll be doing my business elsewhere.

Greenworld Home Spa
United States
2 months using the app
Omnisend replied September 30, 2019

Hi, Greenworld Home Spa,

Thank you for your feedback and apologize for the service you experienced.

We are more than happy to grant extra trial days for our customer who did not manage to try the features out within the first 14 days. We wish you contacted us immediately after the end of the trial so we could have prevented from such a bad experience.

So we granted you a couple more weeks of trial, please get in touch with our Support team if you need any guidance or face any issues going forward!

May 9, 2019

I could write a lengthy review about how bad Omnisend's technical support is, but I think everyone is well aware that they were totally unprepared for the number of people coming over from Mailchimp, and that their Eastern Europe based support is pretty darn horrible.

We are currently giving Omnisend a 1 star review because one of the most important ( and most profitable) features of email automation is the Abandon Cart series of emails. Everyone needs to know, Omnisend's Automation email system currently does not work. We do not know if it is because their system is overloaded, their servers are blacklisted, or some other factor, but we know with 100% certainty that their automation system is broken. Before you dismiss this negative review as an outlier, please note that we are still with Omnisend and we are trying desperately to work with them to solve this. Here are the facts:
Fact 1: Before we moved to Omnisend, we were sending ONE Abandon Cart email via Shopify's basic notification system. That one email was yielding a 26% conversion rate. The industry average is 7%.
Fact 2: We took the EXACT same email that we used in Shopify and launched an abandon cart email series in Omnisend. The email currently yielding less than 1% conversion rate.

The data does not lie. Something is horribly wrong. We believe it is something to do with how they have setup our domain and the various DKIM/SPF settings, but again, no one at Omnisend seems to know what to do to fix the issue.

If you are a larger company or you have a large email list, and you want to send emails from your own domain (@yourcompany.com) be advised that you are going to have extremely poor performance from Omnisends Automation emails until they can fix their system.

Motion RC
United States
About 2 months using the app
Omnisend replied May 9, 2019

Terribly sorry to hear, that you are experiencing these problems. We are providing you with an account manager to help you solve the issues. Laurynas will reach out to you, so you could schedule a call with him asap. Customer sadisfaction is our top priority, we will find a resolution for you.

March 16, 2019

I have tried to get in contact multiple times with the creators of this app without success. A majority of my emails land in the junkboxes among the receivers with is an incredibly high rate and I can not work with that. Tested to sign up with 5 different emails myself and 4 of 5 of the emails ended up in the junk box.

BabyMocs
Sweden
About 2 months using the app
Omnisend replied March 18, 2019

We are sorry to hear you did not get the response on time. Our customer success agent Katherine sent you two messages regarding this, one on the same day of your inquiry, another one - a day after. Please check your inbox and get back to us so we could work this out. Seems like you might have some problems with your email inbox, drop us a message at support@omnisend.com and we will be happy to resolve your issue together! Customer satisfaction is our highest priority, we promise to find the best solution to ensure your deliverability issue is resolved!
Customer Success Team

July 31, 2019

We just trying to move over from mailchimp and sent out an email campaign that has not been sent to all our subscribers- there are way too many issues on this service!
Second issue was that the emails were going from them on our behalf and again not arriving into our subscriber database. There are some serious problems with this service.
DO NOT USE- BUYER BEWARE!!!

LaBante London
United Kingdom
About 2 months using the app
Omnisend replied August 1, 2019

We are not happy that your first experience was not as expected. We can see that the teams have already signed a domain for you and made some changes to the IPs to improve the deliverability. More, Katherine from support will provide you more recommendations to ensure we find a permanent solution for you. We truly apologize for this situation and hope to turn things around for you asap.

Edited June 28, 2020

I give up, wasted an hour clicking around trying to simply find an option to edit or enable my workflow, i only have the option to upgrade (how convenient). My email is verified as per their tutorials. Not clear what's available on the free plan. Will use another well-known email app instead.

Sesh Stash
Canada
About 2 months using the app
Omnisend replied June 30, 2020

We are sorry to hear you faced such problems :( Next time, just reach out to us right away; our support team is ready to assist via email, in-app chat, or Facebook 24/7.
As for the pricing, we have a dedicated page on our website, listing all the different features that come with different pricing plans. On the free plan, customers can send newsletters, up to 2000 emails per day, set up signup forms, use segmentation, and have access to reports. All details >>
https://www.omnisend.com/pricing/

October 14, 2018

I signed up, spent a couple hours designing a really cool email to our customers, was so excited about launching it to only to have our account suspended. They are asking me to clean up my customer email list. It was even mentioned that emails over a year old need to be removed because they could potentially be unmonitored addresses or possible emails that were not opted-in by the customer. So right off the bat they are accusing me of being a Spammer. This is rubbish because our list is from customer who either signed up in our store or online to receive updates, coupons, and so forth from us. After reading the lower rated reviews I see that I am not the only one that encountered this.

Pawlee's
United States
About 2 months using the app
July 3, 2021

I can't use the sms credits that I already paid for. They make me wait until the next billing cycle which they don't mention before you pay for the app. Be aware in case you download the app. Note: Their customer service cannot even explain what to do to use the sms credits. They basically copy-paste. If you don't take care of your customers, someone will-please note that.

AGOZTECH
United States
About 1 month using the app
Edited July 6, 2021

Horrifyingly bad.
We were billed 201.60 USD for 27127 subs in June (our first month) and now they charged our card with 336.28 USD for 24159 subs in July! The subs went down in the first place because they accidentally suspended our account and asked us to clean our list using a paid 3rd party tool. They then said oops sorry that email was a mistake and should never have been sent but they never offered compensation - instead at month end they billed more than 50% extra for no reason!
Regarding the platform it is clean and minimally designed which is good, that much I can say. Congrats to the design team but the functionality is a horror show:
Digital items & out of stock products surface in their recommended products module - so if you have a fast-selling item that is sold out or a shipping insurance that can't be bought on its own - this is what the "AI" will recommend.
Shifting from trial to paid, resets the accounts and switched all your automations off - an absolute nightmare Integrations such as review apps are buggy
The UI is unintuitive and poorly labelled (there is a form which is not a form, an order placed trigger which doesn't trigger on order placed, filters placed below a trigger which operate as filters above a trigger, puchase date not in last 90 days can include customers who did purchase in last 90 days etc etc)
Presets don't work. The memory is faulty so you have to constantly change colours and fonts back to what they are supposed to be regardless of how you setup presets.
Signup forms require custom CSS to not look broken on mobile
If you pay to remove omnisend branding, it won't automatically remove it like any sensible app, instead you have to go through every single email and remove manually including all future emails, completely unnecessary manual work.
Customer support is disorganised and takes an incredible amount of back and forth before anything is escalated. And then you need to wait 48 hours for a qualified "reply"
ROI is over-attributed vs Shopify & Google analytics
No suppression list - so they will stop you from ever using your own push / sms channels for birthdays for example if you decided to sunset email addresses. a blatant attempt to lock you into / make you upgrade to their push/sms services.

Calça Thai
Brazil
About 1 month using the app
June 23, 2020

sorry but i found it too complicated to work on, it takes me out of shopify to create email and select one by one product to add there ......

Gemworldonline
Thailand
About 1 month using the app
Omnisend replied June 25, 2020

Hey, we can solve this together! To help you onboard quickly, we have prepared the Onboarding course with video guidance >> https://www.omnisend.com/resources/onboarding-sessions/. More, our support team is ready to help customers set up 24/7, Xenia has already reached out to you :)
Omnisend is designed to help you grow your business, and you can do a lot more than the regular promotion sending. You can create popup forms directly on your Shopify store, enable omnichannel automation workflows to message customers who sign up, browse your store, abandon carts, and more. And we have Product picker, so you don't need to add products manually >> https://support.omnisend.com/en/articles/1061865-product-picker.
Drop a message to Xenia and we will set everything up together :)

December 17, 2019

Extremely poor customer service. In comparison to other apps on shopify this app is painful to use. Move on from this one.

Solvang Olive Press
United States
About 1 month using the app
Omnisend replied December 18, 2019

Sorry to hear you had a disappointing experience. Seems like there were some old contact emails on your list that no longer exist, therefore we had to temporarily pause your sending so your sender reputation is not harmed. There is nothing to worry about, as soon as you delete or unsubscribe those old emails, we will resume the sending. You will be able to benefit from the variety of great Omnisend features, such as omnichannel campaigns and automation messages, segmentation and more!