Reviews (2,939)

Overall rating
4.8
Counts per rating level
  • 90% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for boosting sales and marketing ROI, noting its affordability compared to competitors. It integrates seamlessly with Shopify and offers intuitive email and SMS campaign setup. Key features include powerful automation, segmentation, and real-time reporting. The drag-and-drop builder and pre-built workflows are easy to use. Exceptional 24/7 customer support and regular updates enhance the user experience, making it beginner-friendly with tutorials and webinars.

January 13, 2025

I think it's a great app with lots of functions. For that and pleasant customer service via chat i would give a higher score (5 stars). However Omnisend is highly complex and I feel that live support such as phone and better still screen sharing would be very helpful indeed to get the best out of it. I have been chatting with support today and the guy I was taking to - Baka - has been super helpful and we have managed to resolve the initial issue. I am now waiting for some more information on another task. When I started my Omnisend account I had to employ the services of a third party expert. He was based in Australia and I am in the UK. It would be far more useful if this kind of support was in house and I would be able to get far more out of a system that I am paying a lot to use and barely scratching the surface with. I am a small business owner and as such i cannot invest days of time becoming an expert in the platform via academies and you tube videos. Every bit of software we use is complex and the best customer services are those that can literally walk you through exactly what needs to be done to complete a task.

Shanty Spirit
United Kingdom
Almost 2 years using the app
Omnisend replied January 15, 2025

Hi there,

Thank you for sharing your feedback with us. We’re happy to hear you find our app feature-rich and that you’ve had a positive experience with our chat support—especially with Baka, who helped resolve your initial issue.

We understand your desire for more in-depth, real-time assistance, such as phone or screen-sharing support, to fully leverage the platform’s capabilities. While we currently focus on live chat and email assistance, we’re continuously evaluating ways to enhance our support channels.

A senior representative will be reaching out to you to discuss any remaining tasks and provide further guidance. In the meantime, please don’t hesitate to let us know if there’s anything else we can help you with.

We appreciate your input and are committed to improving your experience with Omnisend.

February 14, 2024

I have a lot of mixed feelings about Omnisend Email Marketing, and it is an app I have used for many many years.

Their platform is pretty good and relatively intuitive to use, but their charges are bad to the point where unless you're extremely attentive, it feels like a scam.

Omnisend charges by billable contact, which is not so bad. However, they also charges for nonsubscribers, who you will not be legally allowed to email. They also charge for customers with no email or phone number, who have not opted out of any email or text.

In addition, they charge for SMS contacts even if you don't have SMS enabled.

If you keep your billable contacts low by consistently thinning down your worse performing segments, this is a pretty good service. Otherwise you will find your fees hiking very very quickly.

Canada Ant Colony
Canada
About 4 years using the app
Omnisend replied February 21, 2024

Hello there, and thanks for sharing your thoughts on Omnisend!

We appreciate your long-standing usage of our platform and value your insights.

We understand your concerns about our billing structure, and we'd like to shed some light on our logic. We charge based on the billable contacts count, which does include non-subscribers and SMS channel subscribers. We disclose this information in detail within our Knowledge Base article, where we aim to explain it in simple language for clarity.

Regarding non-subscribed contacts, it's important to note that they may legally receive certain automated emails, such as Abandoned Cart/Checkout, Product Abandonment, Browse Abandonment, Order Follow-up, Customer Reactivation workflows, and more.

If you have specific issues with pricing or would like to explore a more suitable solution for your needs, our Support team is readily available to assist. We encourage you to reach out, and we'll do our best to address any concerns you may have. We are available 24/7 and can be reached via in-app chat or email at support@omnisend.com.

We appreciate your continued trust in Omnisend, and we remain committed to providing a platform that meets your expectations!

October 27, 2023

Great app and great service, but their pricing keeps going up and up and they keep changing what you get with each package which is absolutely redicilous and where I come from is probably illegal. I will be closing my account in january

Just Calendars
Australia
About 1 year using the app
Omnisend replied November 16, 2023

Hi there!

Thank you for your feedback.

We checked the fees you have been charged and indeed, you have seen an increase in your monthly plan as the discount you had in your account has expired, and unfortunately we no longer manage such discount.

Please keep in mind that the pricing for your subscription, as well as the number of email credits you get, is based on the number of subscribed and non-subscribed contacts you have in your account while upgrading. You can always check the price for your contact list in our dedicated page here: https://www.omnisend.com/pricing/

To reduce costs, we recommend segmenting inactive contacts and unsubscribing them to focus and engage with your most active customers, do not worry, we have pre-built segments to assist and determine who these contacts are to help streamline the process for you.

If you should need any assistance, please feel in the liberty to reach out to support@omnisend.com, and our specialized team will be more than happy to help.

Wishing you nothing but the best.

Have a lovely day!

April 30, 2024

Good templates, not the cheapest, not the most expensive. Not sure it's worth it as i'm still using it only for cart recovery and never compare it to other apps.

But this "Reviews" feature you advertise is THE MOST S*** you can come with! And you even compare your "features" with other apps with years on the market?

Here is my honest feedback.
Before asking others to switch, at least learn what is actually important for the customers - review feeds, google rich snippets, google product ratings, google seller ratings and so on.

You simply have an email servers that send to collect feedback. That's it.
Oh, an display the feedback too :D

I really hope you didn't able to get more customers confused with your sh*t as the damage your app can cause may take months to recover.

HYKLE
Bulgaria
8 months using the app
Omnisend replied May 2, 2024

Hello there,

Thank you for your feedback. We apologize for any dissatisfaction you've experienced with our "Reviews" feature. Your input is invaluable, and we're working to improve our services to better meet your needs. A senior representative will reach out to you via email to address your concerns further.

We appreciate your patience and understanding.

Edited March 30, 2024

After using this for a while we decided to delete the app

Some support team is great in understanding your questions then address them directly, most others do not have a clue - they kept sending emails asking for more information which is already provided

Vshine Silk and Shine
United Kingdom
7 months using the app
Omnisend replied April 1, 2024

Hi there,

We genuinely regret to learn about your recent experience. It seems some of our support team members may have missed the mark on this occasion, and that's not what we strive for. We're dedicated to ensuring a seamless experience for our users, so it's disheartening to hear we fell short.
Our senior support representative has reached out to gain further insight into the issues you encountered. Please feel free to connect with them via chat.
Your feedback is invaluable, and we're committed to enhancing our support process based on it. Thank you for taking the time to share your thoughts with us!

December 13, 2020

The WYSWYG editor interface is kind of simple to use but lack some interesting features. Customisation is also a bit restricted.

RunSociety
Singapore
6 months using the app
June 17, 2019

It has potential for email marketing, good design and features; however deliverability of emails is REALLY bad. It's really frustrating to have chosen this app to work for and now having wasted long hours of work in a solution that doesn't do the job. I would recommend to test other solutions before jumping all in into this app, as I did.

Forest Homes
France
About 1 month using the app
Omnisend replied June 18, 2019

Hi Daniela, we understand how frustrating this may be, you found the app that you would like to use for your marketing, but you are not getting the expected results. We apologize for the time it's taking to get to where you want to be. It's always a challenge for migrating customers, it takes more time to get the trust from the internet service providers when you start sending from a different domain. Katherine just reached out to you, we will create domain records for your automation to help resolve the deliverability issue asap.

March 14, 2022

This is a good app, it is fairly easy to understand if you spend some time watching the videos and the app is fairly intuitive. The only objection I have is that the email does not come directly from my business, instead the customer will see our business name + the omnisenddiv.com and gmail categorizes at as "spoofed email."

ultraZwell
United States
About 1 month using the app
Omnisend replied March 21, 2022

Greetings and many thanks for your review!

We have a feature called custom domains that will allow you to configure the sender domain for your store.
Please keep in mind that omnitestdlv.com is your current test sender domain, and it is not used for campaigns or automations.

Our customer service representative has already contacted you with additional information regarding this matter.

Have a fantastic day!

April 21, 2019

The app is great, but it is SO expensive! It is based on your number of subscribers but knowing that your ATC emails are also counted in the total it brings the price up quickly!

Vagabond Life Shop
Canada
27 days using the app
Omnisend replied April 23, 2019

Happy you like using Omnisend!
So the price depends entirely on the number of contacts you communicate with and it is adjusted based on specific ranges (0-500; 501-1000, etc.) Considering the various features available on our app, such as welcoming and transactional emails, other automations, omnichannel availability, we still offer a very competitive price on the market. You can always check the pricing here: https://www.omnisend.com/pricing/

Edited July 29, 2019

Great functionality for email. We transferred from mailchimp. Especially that you can target people who added a product to cart instead only abandoned cart who left checkout (big gamechanger for revenue!)

We like the simplicity and emails you can setup. Went easy with almost no problems. We used it for 20 days now.
Also after the trial ends you dont get any notification that it ended.

Support answered quick, but gives basic responses which obviously didnt read our emails thoroughly before replying. We will try with Serge, but we think its very strange that a company focused on emailcollecting doesnt have to functionalty to give every ecommerce business the best changes to collect emails.

One very big BUT: We are very dissapointed with the forms to collect emails. For this pricing you expect the best of the best with lots of control. But its like a basic form with almost no functionality to adjust like:

1. When you offer free product for sign up or discount you cant add a automatic discount, like for the convenience of the customer.

2. You cant adjust the Spin to win wheel to your needs after they sign up. Only with discount coupons that are rendered by omnisend.

3. Very strange you cant decide what the browser will do when they signed up: so you cant put a website link where the customer will be transferred to. Only a VERY VERY BASIS ugly thank you form. Which you cant make nice or adjust. Very dissapointing.

3. Also no 3th party apps will help with this. The email will be synced with privy but will not connect with the history of the client what he or she did on our webshop. So that wont help. There are not many apps that work with Omnisend. You only see klaviyo or mailchimp support.

Because of this we wanted to delete it but we already made lots of emails and dont want to change again.
We always had a signup rate of 10% with the spin and win wheel and to win a free product. Worked great. Now its reduced to 5% because of very basic signup forms of Omnisend. And we cant use there wheel of fortune because it only work with discount coupons.

I explain why its so important for ecommerce:

When you give a customer who signs up a free product with a discount coupon the customer cant add another discount coupon. So normally after 3 days of not buying you want to get the customer over the edge with 10% extra discount but thats not possible.
So we made a workaround with a automatic-add-to-cart-product link. So the customer can still use another discount. Unfortunately you cant add this link to signup forms of omnisend.

I still so dissapointed and really cant understand why this is so basic stuff.

My advice to omnisend: take a look at other great signup forms partys how thats working and adjust to it or work together with them..

Living Zenzes
Netherlands
19 days using the app
Omnisend replied July 30, 2019

Wow, thank you for such an honest and constructive review. We truly appreciate feedback from our customers, as it helps us improve the product and the services. We will pass your great ideas about signup form improvements to our product team, meanwhile, Katherine from support will reach out to you to discuss if any of the workarounds could work well for you.