Product Options and Customizer

Product Options and Customizer

by Product Customizer

Easily add unlimited variants & product options - 24/7 support

4.8 of 5 stars(1205 reviews)

Delight your customers

Sell personalized products with unlimited user customizations, variants, and options. Now including swatch picker.

Increase revenue

Select the Premium or Premium Plus plans of Product Customizer to supercharge revenue with per-option pricing.

Rest easy

We’re there for you every step of the way with free installation and free 24/7 online support for life.

About Product Options and Customizer

Try an app with hundreds of 5-star ratings. FREE trial!

What is Product Options and Product Customizer?

Product Customizer lets you add an unlimited number of variant options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you will be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create option templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Customizer offers support for advanced theme features and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Customizer variants options influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Our Basic Plan supports conditional logic for display.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add options to emails, and we’re also happy to make these changes for you.
  • Can Product Customizer show live previews of selected options? No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.
  • Can Product Customizer manage inventory or SKUs? Not at the moment.

Integrates with

  • Jilt,
  • ReCharge,
  • shopstorm,
  • blogfeeder,
  • wishl wishlist,
  • all themes

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add unlimited product options on product pages

  • Includes ALL basic fields PLUS file upload, swatches, date-picker

  • Free installation & support



  • All Basic features

  • Show/hide product options

  • Charge more on product options

  • Free premium install & unlimited support

  • Most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    92% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Japanny - Best Japanese Knife

Wonderful app and great customer support! Help us very quickly to solve our problems. Thank you very much!

Developer reply

May 28, 2020

Hello friends from Japanny - Best Japanese Knife!

So great for you to leave us this great rating on the Shopify app store! We're glad you find our app wonderful and that you're willing to share! We hope that your store is super-popular online!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team

Heinrichs Jewellery

The app claimed to do what I needed, however the software didn't work properly and consistently and their customer service failed to help after repeated requests over a two week period. I will update this review should they decide to remedy this.

Developer reply

May 26, 2020

Hello to our friends with Heinrichs Jewelry,

Sean here, the Customer Success Manager with Product Customizer.

I just reviewed the convos and it looks like from May 21 - May 24, we left you hanging. I'm SO sorry about that. Obviously we have some work to do at this point with our support team so that we aren't losing track of these conversations. That is not the way we want to do business, and it wasn't intentional. I will be doing what needs to be done to make sure that doesn't happen to any of our valued clients in the future.

That said, I now have our tier 1 developer looking into this for you to try and get to the bottom of it and get it finally resolved. First off, he is doing an inventory "refresh" on your store right now, which will take a few of hours (sometimes up to 12) to complete.

Let's see how that does, then re-check later this afternoon. I am in Denver (12:22pm MST my time presently)... so I'll be here. And Ainsley will be here for the next 6-7 hours... and I am back in first thing tomorrow mornings, so doing everything in our power to get this fully fixed for you asap.

Thanks again for your understanding. I feel terrible that we left you hanging.

Stay tuned for another email from us in a few hours if you would...

Sean H

Tagged By Coby

beautiful App and the best customer and technical support i have ever from shopify store apps, Highly recommended, Thanks Kevon and Yaneeke for help.

Developer reply

May 26, 2020

Hello friends from Tagged By Coby!

SO appreciate the time you took to give this great review! We are pretty proud of both our our great customer support AND our app! We hope your store is immensely successful! Let us know if there are every any questions or issues -- always here to help :)

-Sean the Customer Success Manager & The Product Options and Customizer Support Team