AdRoll Marketing & Advertising

Adroll needs to do 3 things if they really want to succeed:

1. Launch a comprehensive and simple enough video education course for clients.
2. Increase transparency of which specific transaction were linked to the sale, so that the merchant could understand if it is a new business brought though adroll a barely old customer who would buy anyway.
3. Have the courage and honesty to have their own employees answer uncomfortable questions.

Otherwise it could be pretty nice tool if you could be sure it works.