Shopify Marketplace Connect

I use Shopify Marketplace Connect for Walmart and Target Plus to list my products. While Walmart's interface was initially less intuitive, it's now fairly easy to use. Target's listing process, however, has been very frustrating.

Walmart Marketplace:

Pros: Easy listing process once you're familiar with the interface.
Cons: Some prompts and expectations within the app could be clearer and more straightforward.

Target Marketplace Connect:

Cons:
* My first listing attempt was rejected without a clear explanation.
* The second listing required an excessive amount of detail, including numerous dimensions, making it unnecessarily time-consuming.
* The app needs clearer indication of which fields are truly required. Currently, it uses an asterisk to mark some required fields, but after submitting a listing, I receive critical errors for fields that were not marked as required. This inconsistency leads to multiple errors and wasted time.

* Target Plus lacks the shipping flexibility offered by other platforms. Sellers are locked into their initial choice of shipping carrier, which restricts options for both sellers and customers who may prefer different carriers or shipping speeds.

Suggestion:

* Target should streamline the listing process, clearly indicate which fields are mandatory, and ensure a smoother, more user-friendly experience.

* Improve shipping flexibility: Allow sellers to change shipping carriers based on weight, shipping cost, and speed.

Support Experiences:

Support experiences have been inconsistent. While some agents were unhelpful and unclear, I recently connected with Lou, who was fantastic. He was knowledgeable, empathetic, and provided clear solutions.

Suggestion: Ensure all support agents are trained to provide the same level of excellent service as Lou, with a focus on clear communication, empathy, and understanding.

Overall:

Enhance the seller experience by focusing on clarity and efficiency. Provide clear instructions, concise error messages (not everything needs to be critical), and a clear distinction between required and recommended fields. Streamlined processes and knowledgeable support agents are also essential.

I'm adding one star to my review because a leader from the company contacted me and explained the situation. However, the lack of follow-up and subsequent unresponsiveness from that same leader is disappointing and prevents me from rating higher. There are still issues with the app, and the customer communication via chat needs substantial improvement, including consistent and timely responses to customer contact. Addressing these fundamental communication and functionality problems should be a priority.