Reviews (4,549)
The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.
The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.
There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.
The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.
It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.