TikTok

As a small business owner, my experience selling on TikTok Shop has been nothing short of a nightmare.

A simple shipping adjustment automatically canceled 4 of my orders and fully refunded customers, even though every order had been shipped and delivered. I provided tracking and delivery confirmation as evidence, yet support responded with nothing but templated replies and policy deflections. I fully absorbed the losses as the seller.

To make matters worse, my legitimate licensed products were repeatedly flagged as counterfeit, while a quick browse of the platform reveals countless sellers listing items with no licensing rights whatsoever. The enforcement is selective and inconsistent.

After multiple escalations, it became clear that TikTok Shop's support system is designed to protect customers, which is understandable. Still, it offers virtually no meaningful protection for honest, good-faith sellers.

I have since removed all my products and closed my store. I would not recommend TikTok Shop to any small business owner until they invest in a seller support system that is fair, responsive, and consistent.