Propel Replay, Survey, Heatmap

Title: Essential App for True Meta Ad Attribution

If you run Meta ads on a budget, native reporting only tells half the story. Propel Replays has become an integral part of our weekly ad strategy and attribution reporting.

Instead of relying solely on Meta Ads Manager—which consistently misses assisted top-of-funnel conversions—Propel Replays maps exact session logs directly to individual Shopify orders. It proved our awareness ads were driving high-intent, 7-minute browsing sessions that led to sales later via search and email.

Key benefits for our store:
- True Attribution: Tracks multi-step buyer journeys from first ad click to final purchase.
- Smarter Budgeting: Keeps profitable top-of-funnel ads live that native pixels miss.
- Clear Session Logs: Shows exact landing page paths, session length, and checkout friction.

If you want to see how every ad dollar actually moves through your funnel, this app is non-negotiable.