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After two days of trying to set up Sellbrite, the experience has been extremely frustrating. The platform requires far more manual intervention than we expected from a multichannel listing app. Our goal was simple: use Shopify as our main catalogue and have products automatically populate and synchronize with Etsy and eBay. Instead, new products still require additional steps within Sellbrite to publish to each marketplace, which largely defeats the purpose of using an automation platform.
Even more disappointing, Sellbrite cannot publish directly to eBay Canada. As a Canadian business, we would have to create the product in Shopify, manually list it again on eBay Canada, and then import the eBay listing back into Sellbrite just to synchronize it. That's an incredibly redundant workflow. We had intended to move to a paid plan once everything was established, but the limitations we've encountered make Sellbrite a poor fit for a Canadian business looking for genuine multichannel listing automation.
Thank you for the detailed feedback, and we're sorry the experience didn't match what you were hoping for. We know it's frustrating to invest time in onboarding only to hit workflow gaps, especially around the two you called out.
To clarify, the manual "publish" step per channel is by design. Marketplaces like Etsy and eBay each require channel-specific details (categories, item specifics, policies) that Shopify doesn't capture, so a review step helps prevent listing errors. We do have templates that can speed this up though, so new products don't require filling everything out from scratch each time. As for eBay Canada, you're right that we don't currently support listing creation there. That said, inventory sync isn't limited the same way, so even in regions where we don't support publishing listings yet, you can still keep stock levels accurate across channels, which is where most of our customers see the biggest impact.
Our team spent real time with you during setup, so this isn't for lack of trying on our end either. If you want to revisit it, just reply to your ticket and we'll dig back in. We appreciate you giving Sellbrite a try and being candid about your experience. We hope nothing but the best for your business going forward.
Highly recommend Sellbrite! Had tried several sync programs over the years. Sellbrite stands out as very solid, basic program, capable of handling large amounts of data (about 4000 SKU's) easily. What makes the biggest difference is very friendly, knowledgeable and responsive staff, who help to get through unexpected problems, with come with growing business, easily. Thank you, Team Sellbrite!
Started out with the free plan, which does clearly start that each update is every 2 hours. Once we increased sales on Etsy, we needed to upgrade to the first tier paid plan, where the updates are every 15 minutes.
Support has been great, always happy to answer questions and are pleasant and polite! :)
Haven't had any issues for years, but when I did have one (of my own making) support was patient and thorough, even though we are on the Free Plan! Kudos.
App only allows 100 variants to be imported from Shopify, despite that limitation being lifted from Shopify itself months ago. Agents had no idea about this until we notified them, and first tried to argue that it wasn't their limitation... They "opened a ticket" and assured they'd update as the ticket progresses, but we have heard nothing from them other than when we reach out for updates.
Was told when we did our October check-in that they were about to roll out testing, and yet, still nothing. Several variants have been managed manually for months now. An absolute nightmare for our small team, and now we are having to shop around for an inventory manager that can actually manage our inventory... Very disappointed in what was once a decent service.
Products are syncing when we publish on sales channel for the first time.
After that there is no real time syncing of price and inventory. So we had oversold products.
Support is very fast but we only get basic and generic feedback.
Videos are very basic.
Nobody really looks at our issue.
Cannot resolve issues.
I have now received the information that free plans sync only every 2 hours and paid plans sync every 15 minutes. This clarifies my issue, but I had not seen anywhere this information before. With free plan you still have the risk of overselling if you get an order within the 2 hour sync cycle. I changed my rating to 3 stars.
New update: this app is definitely not syncing correctly. We had 2 orders on eBay for products no longer available. We had to cancel the orders. Not good for customers, not good for complying with eBay policies. It looks like the "eBay listings" on the app do sync with listings on my "base" inventory downloaded on the app. But the eBay listings on the app do not actually sync with products already listed on eBay, after having listed them on eBay from the app. The sync only happens the first time they are listed on eBay, but no sync afterwords with eBay. These orders were in fact no longer in stock since August 25!! Still showing available on eBay. No longer showing available from the products downloaded to the app.
Avoid this app to avoid embarassment with customers and risk for not complying for eBay rules. This can be very costly.
We have about 20,000 products, of which 622 on eBay. Impossible to keep checking each and every product one by one.
We sincerely appreciate you taking the time to update your review and share these additional details about your experience. Issues like overselling are exactly what we want to help prevent, and we take your concerns seriously.
I want to address your latest update directly: Sellbrite is designed to continuously sync inventory from Sellbrite to each of your sales channels. This means that when items sell on eBay (or any connected channel), those inventory changes should sync back to Sellbrite, and then out to all other channels within your plan's sync interval.
The situation you're describing, where products sold in August were still showing as available on eBay in December, suggests something may be misconfigured in your account setup. This is not normal behavior for our app, and we'd very much like the opportunity to investigate what's happening.
Our support team has reached out multiple times to gather specific examples and review your account configuration, but we haven't been able to connect with you yet. We genuinely want to resolve this for you and ensure Sellbrite works reliably for your business. Please respond to our support emails or reach out directly so we can investigate your specific setup and make this right.
We're here and ready to help as soon as we hear from you.
Great little app, I have been using it for years with few issues. It's the only app around with a useful free plan that can sync your Shopify store inventory with Etsy and Ebay. Very easy to use.
We’ve been experiencing serious issues with Sellbrite allowing Amazon to oversell our inventory for over a month now. Initially, we assumed it was a mistake on our end, but after closely monitoring the situation, we discovered that Sellbrite was not syncing any inventory data from our Shopify store.
Multiple products that are marked as drafts with zero inventory in Shopify are still showing quantities of 5–10 in Sellbrite.
We reached out through live chat in hopes of resolving the issue, but after waiting seven days with no action taken to even open a support ticket, we’ve had enough. We're removing the app from our store and actively seeking a more reliable solution.
If you're a business managing a large catalog and need accurate inventory syncing with Amazon, this is definitely not the solution.
Thank you for taking the time to provide a review.
We apologize if there was some sort of miscommunication on this. We did reach out multiple times to try and help resolve the issue you were reporting but never received a response back. If you are still seeing a problem with your inventory please contact us so that we can prioritize getting this resolved for you immediately.
Accurate inventory management is critical, and we're committed to making this right.
Highly Recommend Sellbrite!
Sellbrite has been an absolute game-changer for my inventory management! Their team is responsive, helpful, and truly dedicated to their customers. I’ve always felt supported and valued while using their platform.
A special shoutout to Lilah, who provided exceptional service—her knowledge and assistance made all the difference!
Thank you, Sellbrite team, for your outstanding support and commitment to excellence!
Would definitely recommend to anyone looking for a reliable inventory management solution!
I have been with sellbrite for a couple of years and have two accounts.
The on account is for son and he periodically makes things for me to post for him. It is not daily or weekly. Well, we have been working on Christmas stockings and I wanted to post them. Unfortunately, our tokens had expired and we were not able to get them back. I talked to
my SEO person and they tried to help where they could but still no tokens to be able to post.
Everyone at Sellbrite worked and worked with me to get this back up and running. Finally, I got my Christmas present, they (as a team) got me back up and running on both sites. I am so happy about that.
With this company, you are definitely in good hands and they will work until the matter is fixed or resolved. Hands down, they are the best to work with it.
