Loyalty: points & referral
Design a beautiful loyalty program with points, referral & VIP! See marketing results and engagement in real time with Smile Analytics.
Simple rewards setup & design
Create, launch and make adjustments to your rewards program in minutes, not hours. All without a developer!
Connect with marketing tools
Connect Smile to your email marketing, reviews, subscription, POS, messenger tools, to build social proof, improve retention and grow sales.
About Smile: Rewards & Loyalty
Create a complete rewards program
Your customers become more valuable the more they shop and engage with your brand. A rewards program gives you an easy way to encourage the behaviour that builds emotional connections and customer loyalty.
Smile offers three programs that make program management simple and intuitive:
- Loyalty points program
- Referral program
- VIP program
These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.
A free plan to help you grow
Our number one priority is helping you create an exceptional rewards program for your customers. That’s why we’ve made our powerful loyalty points program, referral programs, and basic design customizations available to anyone on our free plan!
- Reward for account registrations, purchases, social shares, referrals and more!
- Basic design customizations: colours, text, and launcher position
Powerful paid features to make your program stand out
Our paid plans help you take your rewards experience to the next level. We price our plans based on rewarded people rather than orders because we’re here to grow alongside you. Features available on paid plans include:
- Advanced design customizations: custom logos, images, branding and more!
- VIP program
- One click app integrations
- Customizable email notifications and referral messaging
- Points expiry
- Account and launch management
Connect your rewards program to the marketing tools you already use
Use our app integrations to connect Smile.io to the other tools you use to create a cohesive retention marketing strategy. Whether you want to incentivize members to leave reviews or run win back email campaigns, Smile Apps enrich your rewards program instantly. Integrate with:
- Shopify POS
- and many more!
Why choose Smile.io for rewards and loyalty?
As the most used rewards program in the world, we've learned a lot from helping tens of thousands of businesses with their retention and loyalty strategies. We’ve used that experience to design a rewards solution that makes it easy for anyone using Shopify or Shopify Plus to create a beautiful rewards program that brings customers back.
- Simple design customizations to reflect your brand
- Get your rewards program started in just a few clicks
- Integrate with the marketing tools you already use
We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong customer retention strategy that promotes sustainable growth.
(Smile is only available in English)
- Shopify POS,
10+ Ways to reward
Points & referral programs
All Free features
Full design customization
Remove Smile.io branding
All Starter features
Nudges (on site program prompts)
All Growth features
Unlimited Smile Apps
Access to Success Manager
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 3276 reviews
Most recent reviews
This app works great. Customers love a rewards system! I had a tiny issue figuring everything out but Maggie fixed it for me within 5mins- extremely helpful! Busy business owners appreciate quick & easy.
Thank you for the five-star review! It's awesome to hear that our Support team was able to help out! 😄
Kaya Papaya Design
The app is very easy, the video tutorials are great. The launch video was the best.
Thanks for the five-star review! 🙂 We're happy you're liking our video content!
Great app, even the free plan is awesome! Easy to use and set up and good features.
Thanks for using our app, and for the five-star review! 🎉