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Overall rating
4.8
Counts per rating level
  • 87% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, easy setup, and customizable features, including a popular rewards program. It integrates well with Shopify and other apps, enhancing customer experience. Despite its reliable performance and proactive support, some merchants are concerned about the cost difference between free and paid plans and desire more customization for branding and email messaging. However, it's valued for boosting customer engagement, conversions, and referrals, and supports both online and in-store customers.

October 18, 2023

Very basic features for the price... Not worth the money in my opinion. The UI is easy to navigate for users but in terms of value as a merchant, the features are lacking. Point collection is simple for users but if you want to do anything to incentivize users to actually use their points, you'll need to upgrade to the $200/ month plan. With that being said, basically all of the useful features are on the $200/ month plan. If you have the budget, go for it, but to me, the value just isn't there with what you're getting compared to other apps in our tech stack. I wish we would have looked into alternative options before committing to Smile. Hard to switch at this point.

Zero Waste MVMT
Canada
Over 2 years using the app
Smile.io replied October 19, 2023

Thanks for taking the time to leave us feedback and help us make Smile better. We have reached out to you personally via email to help you with this.

October 17, 2023

Not able to manually translate.

CoralLab.no
Norway
40 minutes using the app
Smile.io replied October 18, 2023

Thank you so much for taking the time to leave us feedback. We are always looking for ways to improve and value your thoughts and ideas. We sent an email with additional information to see if we can help 🙏

January 23, 2017

I would love to be able to access all of sweet tooths features from my phone. Makes it inconvenient to only be able to access through desktop.

Bows Arrow Boutique
United States
Over 5 years using the app
November 21, 2018

I keep having issues with this app. I loved it to begin with. I wanted to be able to award my customers for being loyal and making multiple purchases and to replace my punch card system. It doesn't always give them their points, and when it notifies them that they have a reward, it never works right when they click to use them. Seems to have some bugs and I hope they get it fixed soon.

The Pricklee Pear Boutique
United States
Over 4 years using the app
Edited January 30, 2020

recently i suffer fm "your points redemption could not be completed, try again later", both customer and admin cannot redeem

Cheese n Dash
Hong Kong SAR
About 4 years using the app
Smile.io replied January 31, 2020

Thanks for your review! That's not a good experience. I've reached out to you by email to help get this fixed up ASAP!

Edited December 24, 2019

We've been using this app for about 3 years. Overall I find the app to be missing features that I really want. My biggest sticking point is that the points are awarded right away after purchase. It would be much better from our standpoint if we could set a grace period where the points are awarded after the return policy period has ended. For example, a customer ordered several items from us and immediately redeemed her new points for a free necklace that we offer as one of the rewards. She then returned most of the order, but kept the necklace. She now has a negative points balance from her return and has not made an eligible purchase to get rid of that negative points balance. Smile does not offer a way for us to make sure the customer is keeping their purchase before they receive the points.

Another sticking point, the referral promo code link allows people to send coupons to themselves, even if they enter their own email and name that is used for their rewards. In some cases the system has caught it and "blocked" it, but only after the customer has received the promo code and used it!

Smile had a feature that excluded promo code purchases from earning points and we had been using that feature for years, until one day it was just gone. When I wrote them and asked them why they took away a feature without notice, they simply wrote back and said nobody was using it. I can assure you that's not true, because WE were using it every day. Now we have to deduct points manually for every ineligible purchase which is a real time waster for us. We also had a backlog of ineligible points that we had to go back and adjust because they did not inform us of the change. Very unprofessional. I've seen much better rewards programs than this elsewhere. We'll be phasing it out. It's more trouble than it's worth.

SOLEILBLUE.com
United States
Over 3 years using the app
Smile.io replied December 24, 2019

Thank you for your honest review & feedback! We'll work on this and be better! 💪

March 13, 2020

Very expensive and sneaky "user based" pricing model (the app automatically syncs up with your Shopify customer data and adds them as "Smile users". No feature to mass delete irrelevant contacts. Ended up paying hundreds of dollars hidden costs... Lots of better apps out there!

MOBY'S Petshop | MOBYSpetshop.com
Singapore
Over 3 years using the app
Smile.io replied March 13, 2020

Hey there! Our current pricing plans are fixed priced - and covers unlimited members/orders! We're happy to help with converting you over to one of these plans 😊 We'll send you an email with more information! In the meantime, feel free to checkout our current plans: https://smile.io/pricing

April 8, 2018

Some customers would sign up and not be rewarded the bonus automatically.

The Banger Store
United States
Over 2 years using the app
January 20, 2021

I think too little is offered in the free plan because it is not worth paying for the plans if it is difficult to get persons to sign up. Customization of rewards still has its limits.
will rate again at a later date

aunasbodycare.com
Barbados
Almost 2 years using the app
Smile.io replied January 20, 2021

Hi there,

Thanks for sharing your feedback. I've checked your loyalty program's configuration and can see lots of opportunities where we can help you optimise, particularly around how quickly your customers can earn their first reward, and the value of their points.

Additionally, Smile can only be as successful as your store. So ensuring you have a healthy customer presence before enabling your loyalty program will is important to gain traction.

I'll reach out to you shortly with more information regarding optimisation :)

August 29, 2019

I just started setting up smile and already have a few hesitations. The photos are required to be such a large size 1200 x 480 that they look very unprofessional in an email because the text in a 600 pixel frame. So you have to scroll in to get the full text cutting off the photo. The argument is they just changed it to the 1200 pixel size in order to give a better quality photo. You can get a great quality photo at 300 dpi. I won't be using the photo which is extremely disappointing!

Also, one of the reasons I choose to go with the Growth program was the ability to have control over the collections the customer can use the rewards on. But we have multiple collections. I want customers to be able to use their rewards on more than one collection, however, I can only choose one or all. I want to be able to restrict one. Why? This is not control, no one has just a couple of collections.

I'm going to try it out, but very skeptical at this point.

Watts Premier
United States
Almost 2 years using the app
Smile.io replied September 3, 2019

Thanks for reaching out! We're sending an email your way for further guidance. 🙂