Overall rating
Counts per rating level
  • 88% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its easy setup, seamless integration, and customizable rewards program. It's recognized for effectively driving customer loyalty and boosting sales, with a positive impact on customer engagement and retention. Merchants value the responsive customer service during system outages or data delays. The app is praised for its affordability, value for money, and low maintenance. Its adaptability to various business needs is also highlighted.

Edited May 5, 2020

I can't really give this App the full stars, as I have had the program live on my store for over 6 months now, and I still don't feel confident in FULLY sharing with my customers, as I still don't understand how they earn the points, get the rewards, etc. **I just read the 2* review by "Wicked Wigs".. MY POINT EXACTLY!!!
I've asked CS several times for a simple FAQ Page Template, but only get back a couple of links to OTHER stores, to use as examples to "build" my OWN FAQ Page.
I am a BASIC user, meaning I typically have to hire out projects that are not "plug-n-play" type things. So, building an entire PAGE would be over my knowledge, and right now I just cannot afford to hire another developer to create this Page...
So I've considered just canceling and removing it, but my VIP FB Group customers would be severely disappointed, as I've been telling them I'd get it figured out soon.
Some of my customers have multiple accounts on my site, which they're asking how to combine the accounts and still get all their points. No clue how or where to start with that one. I've tried searching thru the Smile help center, no luck either.
This whole thing has just been a giant MESS. If I can ever get it simplified and working properly, I would be happy to come back and edit my review, and i sure HOPE it's not gonna be another 6 whole months either!
Lastly- I have a mobile App built thru Tapcart. I was (at first) so excited to see under their "Coming Soon" integrations, SMILE was about to be offered to our Apps! *That was MONTHS AGO, and STILL NOTHING....
Speaking of Tapcart, there is a perfect example of GOOD, QUALITY CS & implementation! They simply gathered the information they needed, and came back with the entire iphone app BUILT, DONE. I did not have to jump thru any hoops, learn this or that coding, etc etc etc...
Another reviewer mentioned SEZZLE... even a better example of how Smile NEEDS to have all of the much-needed/ MUST-HAVE templates, etc, for their merchants to be able to use!
Now for the crazy expense... Omg. I can't even stomach the fact of allll the lost $$ I've waisted over these last months. Not even the high monthly fee we pay for Smile, but the hundreds++ of bucks we're losing monthly, due to my own ignorance of not fully understanding how this program works (and does NOT work) in my favor. I have hundreds, more like thousands of customers who have grown tired of my constant procrastinating in fully explaining HOW this "rewards program" WORKS!

Dream Leggings
United States
Over 3 years using the app
Smile.io replied May 5, 2020

Thank you so much for your candid feedback - this is really appreciated! It'll be helpful for us to implement better features to help businesses like you grow. We'll be in touch shortly to help out with the issues mentioned here!

April 11, 2023

Its a brilliant app, been using this loyalty app for 3 years.. However after this update they made, they removed alot of settings and features from the free plan.

Now i can't change and edit my settings, i literally have to fork out 50 usd just to change a few settings. What a bunch of greedy devs.

About 3 years using the app
Smile.io replied April 11, 2023

Thank you for your candid review! We really value and appreciate this honest feedback. We've sent an email your way with some additional information.

Edited September 20, 2019

This app is overpriced for its lack of function, the support is slow and limited, even for a paid plan and the interface is hard to understand for us and our customers. We've also experienced customers not being able to login or view points. I REALLY regret choosing Smile for our loyalty program. We've been operating not knowing our customer referral links weren't activated. And this is after our Smile account rep reviewed everything before we went live. The program also lacks basic things you should be able to do within a loyalty program. We cant assign free shipping to certain tiers for VIP customers without them entering code. This means if they want to use a another code or purchase during a sale, they have to decide between free shipping or the discount. How does a loyalty program not allow free shipping to certain customer segments? It's also not possible to allow special treats for your rewards program. We'd like to offer special items but cant because the reward products in smile have to be available in your store. Also, loyalty login is only available via a pop which gets crowed if you have a support chat pop up or even an email pop up. I hate I spent so much time trying to make this work. We've been trying to resolve login issues for a week now with no resolve. And no one from Smile wants to take responsibility despite Shopify and our theme developer telling us the issue has to be with Smile. Pass on this app. And if you decide to do it, it's not necessary to pay extra for the account rep support when setting up. They don't really make things any easier to understand.

The Wrap Life
United States
Over 2 years using the app
Smile.io replied September 23, 2019

Thank you for the feedback! We will be in touch to chat more. 🙂

March 15, 2022

Does not work with Paypal: if you place an order with Paypal, the user doesn not receive any points. And it's not specified anywhere that it doesn't work with Paypal...

Over 2 years using the app
Smile.io replied March 15, 2022

Hey there, Thank you for your honest feedback we really appreciate it.

I'm sorry you've had this experience. We've double-checked and Paypal purchases will earn points for customers. I've passed this to our technical team for them to look at urgently to see why this isn't happening for you. Thank you again and we look forward to fixing this for you.

Edited July 7, 2021

Honestly disappointing. It tries to do too much and it fails miserably. They are quick to raise the price for basic functionality but are slow to help when it comes time to make their product a success. One of the problems is once you have it installed, migrating away from it is a complete nightmare. We like the idea of this product but the execution is just poor.

Tropical Fruit Box
United States
About 2 years using the app
Smile.io replied June 2, 2020

Thank you so much for your review and feedback! 💖

August 12, 2019

Too expensive. Requires educating customers over and over again. Not easy to understand how to use code. Most customers place it in the "Notes" box during checkout requiring website owner to manually apply the discount. Will most likely delete this app within the next week.

BirDelicious! Origins Wild Diet®
United States
About 2 years using the app
Smile.io replied August 14, 2019

Thank you for the feedback! We've sent an email your way for more information. :)

Edited September 12, 2018

We have not used their app in months live on our site and they're still charging us! Want refunds.



TOTAL refusal to refund or make this right with us. They say they could not find any emails from us so it's our fault. Maggie does not seem to care about the reputation of the app at all and would rather not help us.

They are not trying to work with us at all for an end result. At this point, money would be there only goal and I would not recommend working with them. They are a very pricey app to be this unhelpful.

United States
Almost 2 years using the app
July 22, 2018

THIS APP DOES NOT WORK FOR IN-STORE REDEMPTIONS. If you are a Shopify store owner and want to find an omni-channel solution for loyalty points, do NOT use Smile. It's become a huge hassle for our team as the customer points show up as "error" when trying to redeem.

United States
Almost 2 years using the app
April 14, 2017

Seems to be a lot of bugs. Coupon not working after points activate coupon.

Live Famous
United States
Over 1 year using the app
April 6, 2019

Desktop version is ok, but mobile/tablet unable to configure correct position of the app icon. Please fix it. Thanks

United Kingdom
Over 1 year using the app
Smile.io replied April 8, 2019

Hey there! Thanks for reaching out. We'll be in touch via email to discuss next steps :)