Smile: Loyalty & Rewards

Smile: Loyalty & Rewards

Reviews (6,512)

Overall rating
4.8
Counts per rating level
  • 88% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its effective loyalty programs that boost customer retention and increase average order values. It is easy to set up and integrates seamlessly with Shopify, featuring loyalty landing pages and visible points on product pages. The customer support is praised for being responsive and efficient, often resolving issues quickly. However, some merchants express concerns about the pricing for higher tiers. The app is valued for improving customer engagement and driving sales.

June 28, 2019

Seems like a great app to use. Two things that stop me from using it is lack of translation support, and lack of font customization.

apotekos
Croatia
About 2 months using the app
Smile.io replied July 2, 2019

Thank you for the feedback! We've sent an email your way for more information. :)

August 9, 2016

So far so good, since installation a day ago, 3 customers have already signed up. In the previous month we only had two sign up for membership, so it has definitely improved customer retention. Installation was simple and the interface on our web page is unobtrusive but still prominent.

Ruqiah Remedies
United States
1 day using the app
June 2, 2017

Fantastic idea and so easy to set-up. I can't wait to see what happens with this program in place.

Black Kids Swag
Canada
1 day using the app
Edited October 31, 2018

Love the concept of the app, but fairly frustrated with the customer support and troubleshooting thus far.

Pros: The Concept & Easy to set up.

Cons: Zero troubleshooting, no customer support over the weekend

We have had 2 major hurdles with our app since starting it earlier this week. We reached out on Thursday evening for help with an issue and had moderate help throughout the day via chat on Friday, but the issue was not solved, and we were told we had to wait until Monday for this issue to be fixed when another rep would be back who could better assist me. Not a major issue, but still frustrating.

The second issue seems to be a glitch in the app or something wrong with how we set it up for our VIP Tiers, not sure. This is causing our customers to not show up higher than the lowest tier, regardless of qualifiers achieved. We reached out on Friday for help, but their customer service was gone for the weekend, including the email listed for urgent requests. I handle a lot of apps, from a lot of developers and usually can find the solution to problems like this fairly quickly. However, the smile backend has zero troubleshooting help that I can find for this issue. It has very clear and defined info on how to set something up, but zero guides on how to troubleshoot any problems that arise.

I understand people don't want to work weekends, but for an app of this size, and this importance, I feel this is inexcusable. The internet never closes and having an app that literally requires direct customer engagement and involvement like this needs a support team that can help every day of the week. Regardless of the lack of support over the weekend, there is still a huge problem with no troubleshooting help, and it confuses me an app of this size can care so little for helping their customers through problems. Give us the power to solve problems ourselves if you aren't going to have a weekend shift.

We announced our rewards & VIP program, then immediately got hit with customer service questions from our customers who are angry, confused or frustrated that their VIP tiers are not showing up correctly. So our customers who were most excited to take advantage of this program, are getting an introduction to our rewards program in a negative way.

This simple error here has lead to a pileup of work for us, frustrated customers and a steady 5+ hours of work on my end within the app trying to fix it alone. I imagine my problem here is not that complicated to fix, but I am at a standstill.

Not a great start to an app we were excited about.

Lesson learned though, we should never launch a new app like this prior to the weekend if they don't have 7 days a week customer support.

Update: Raised review to 3 stars after being reached out to about this issue on Monday.

Update2: Back down to 2 stars. It does the basics, and we will continue to use it due to not having the time to set up a new plan on another platform until after the holidays. I have 3 new issues to share here.

Issue 1: VIP Program. We downgraded to the free plan because the VIP program did not go as intended. From the beginning, it simply was not clearly defined and caused a lot of confusion. As a result, I was having trouble getting people set up in the appropriate VIP tiers for past purchases, and I followed some advice from their CS team to temporarily change from a dollars VIP program to a points VIP program. I was not informed, nor smart enough to notice, that in doing so there are no safeguards in place to stop you from rewarding hundreds of customers with thousands of dollars in free merchandise.

As suggested, we changed to a point system temporarily to see if that would help get people to the proper tier, and due to the ratio of dollars to points being way off (1000 points is wayyyy easier to get then $1000 spent) hundreds of customers automatically qualified for our top tier VIP program without actually spending the money to do so. We made a huge mistake and had to cancel the program altogether - in addition we then had to honor many free gifts for our customers due to the mistake, and offer alternative prizes to those who qualified for a tier we simply couldn't afford to do (multiple people who $100+ value in products). This was largely my mistake, not theirs, but a simple warning somewhere along the way mentioning that the dollars to points ratio does not change automatically when you change the VIP qualifiers would have saved a major headache. Such a situation should have a warning in place prior to rewarding hundreds of people.

Issue 2: Referrals. We have free stickers on our website as a great first touch for new customers. However, the referrals program will still work for people who are referred to our website, but end up just purchasing free stickers, and nothing of value. Despite the "this coupon only works if the customer spends $X or more" the referrer still gets the referral bonus regardless of amount spent. Not an issue for companies that don't have free products on their site, but a major issue for us. We do have a note on our FAQ page that notes a referral where the customer spends under $10 will be automatically removed and then we manually remove any of these referrals on the back end. Seems like this would be an easy fix, but when confronted about it Smile was unable to help us.

Issue 3: Integration at the free level. The lack of any integration with the free plan is frustrating, especially when we want to simply integrate it with our customer service platform. As a result, any customer service related issues in regard to this app (a daily thing) have to be manually adjusted in the app itself, instead of the customer service app ticket. I do not want to upgrade to the $100+ a month just to integrate this app into our customer service app.

Alrighty, I am done rambling. Hope this helps.

Findlay Hats
United States
About 2 months using the app
August 21, 2019

super easy app to setup and customer service is great, TESS is amazing, thank you for all your help. Coolest app for rewards and points.

The Virgin Hair Fantasy
United States
1 day using the app
Smile.io replied August 21, 2019

Thank you for the five-star review! We're so glad to hear our Support team was able to help :)

September 1, 2020

Bonne application, dommage de ne pas pouvoir la traduire completement en français, une partie du contenu est non modifiable...
Sinon elle est bien pensé et facile à installer et prendre en main

kidyhome
France
About 1 month using the app
November 12, 2020

I haven't used the app as yet but looking forward to see what it can offer. I'm sure this will help my business in so many ways. Can wait to see it in actioned. Thanks to the developer of this app. Cheers

Cooshie
Australia
About 1 month using the app
Smile.io replied November 12, 2020

Thank you for using Smile! We really appreciate the review! 😀

January 4, 2018

Only giving 4 stars because I've just signed up so I'm not sure of what the response will be with time but I can say this is one of the simplest thing to set up. It basically does all the work.

Alice Jane Texas
United States
About 1 month using the app
July 27, 2016

So far so good. This is a great way to reward your customers.

Yancy Milan
United States
About 1 month using the app
September 30, 2020

This app is completely amazing. It works as per our requirements in term of calculating points and other mathematics. Only thing that needs to improve is rather then displaying data on launcher -- which is also good. it shall also help to display certain data on page level over website. I hope the development team takes a soon attention on following points which shall be displayed on page level along with launcher...
1. total points earned till date
2. what coupon code you are eligible for and you can redeem
3. history of coupons used (redeem)

US Browcode
Australia
About 1 month using the app
Smile.io replied October 5, 2020

Thank you so much for your review and for providing this feedback! This is very helpful and we've sent it over to our product team! :)