Smile: Rewards & Loyalty

Points & referrals. Attract & retain your most loyal customers

Free plan available


4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    9% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars
1 - 10 of 67 reviews

Dr Party

Too expensive. Does anyone know a cheaper app? Too expensive for a small business. It's just the service they offer does not correlate to the price.

Developer reply

November 4, 2021

Hi there,

Thank you for sharing your honest feedback with us.

Supporting small business is what we love doing the most. So we'd love the opportunity to connect with you and figure out a viable and affordable option to use Smile on your store.

If you could email or jump on our live chat, we'll see what we can do to help :)

A Little Slice of Heaven Bakery

At first, it seemed like a great loyalty app. After the expense of switching from Marsello and their horrible customer support, we chose Smile. We have over 5000 customers and the app treats everyone that does not provide an email address as a guest. The problem is that it does not credit them for their purchases even after changing the setting. Now we have to find another loyalty app and spend the expense to convert our customers. Very disappointed.

Developer reply

August 18, 2021

Hi! 👋 Thank you for leaving your candid feedback - that's pivotal for our growth! 🙏 We are reviewing the matter internally, and we will be reaching out as soon as possible, or feel free to contact us at



Developer reply

July 6, 2021

Thank you so much for the review! So sorry to hear your language isn't available yet -- Smile is currently available in 5 languages and we plan to keep expanding our translations 🌍 I've just sent you an email to follow-up on the possible workarounds that we can offer 😊


Setup everything and tried reading articles but not able to see any mail or notification on confirmation page or any thing tries creating account, becoming member but not able to get points on placing order. If I am not able to see it then how will out customer gonna notice day. then it will be a total waste

Developer reply

June 18, 2021

We're so sorry to hear that you didn't have a nice experience :( We've sent over an email to you to help out here. We'll do our best to get this sorted for you!

AM et Co

I try this app Make a mistake in the spealling of the name of the point. Now i cant changed the name ! Thats a bummer. Need to pay to maje this change ‍♀️

Developer reply

December 29, 2020

Hello there! You should be able to change the points branding name in Program > Points under 'Points branding' on the free plan!
We've sent you over an email to help out further 💖

Gin Amber Beauty

From Supercharify PWA/AMP Error reporting tool (says this app is broken):
Error: Error: Smile UI could not be initialized at at l ( at Generator._invoke (h [truncated]

Developer reply

December 11, 2020

Hey there! Thanks for your review. Sorry to hear that you are experiencing an error. We have just reached out via email to help get to the bottom of this.


super slow also app and support staff not worth it its just waste of time interface has so many bugs issue

Developer reply

October 21, 2020

Hey there! We're so sorry to hear this. Our team has sent a message your way to help out.

Karmameju Skincare

The app works quite seamlessly, but since language can not be translated, the app is rather useless for international businesses. A true shame, since adding a translation option should not be such a difficult task. Adapting shops to local markets is essential in modern e-commerce, and therefore I can not recommend this app.

Developer reply

October 19, 2020

Thank you for your candid review! We really value and appreciate this honest feedback. We've sent an email your way with some additional information.

Art Nebula

Update: After weeks of working with Katrina, who's been excellent with her attention to our concern, we've decided to uninstall the app. The bug in the app is a no-no, given the cost of the app which is pretty high, too. I think apps should really test all possible scenarios to avoid bugs and become transparent about what they can and cannot do, especially for apps like this which reward customers. It's a design flaw that should have been captured in the very beginning--we've had this app for years! We don't want to be shortchanging our customers; we've already manually corrected from our end (but we can't continue manually correcting or adjusting our point-system for all future rewards--defeats the purpose of having an app). It's also a lesson for us, too: to test the accuracy of the calculation of such apps, especially because there are more app choices out there and it's a responsibility that shouldn't be taken lightly. -----------------
I think I have given enough time to wait for a decent reply. The issue is affecting a big part of the feature, which is the calculation of the points, and I think other stores should really look into this as well (it is problematic). Currently you're double deducting the VAT that's included in the shipping cost. I've sent a reply to the answer I got more than a week ago; and that was even also after waiting for days on end. It's a big thing that I had to stop the app. I don't know if there's less care that is given to the legacy subscribers just because we're paying less than what it is priced now? I'm in the middle of testing a new app, which offers the same features as you guys have for much less cost. And, I have waited sooo long to really give this an objective review/trial by trying to work with you on a solution but your support is just soo bad that it looks like I will just have to let go of this app that we've had for years. And there we go; another week passes with my chat messages being ignored (and yes, I know you've got a lot of inquiries now but more than a week of no reply whatsoever is just not acceptable.

Developer reply

August 21, 2020

Thank you for taking the time to leave us a review! We're really sorry for the long wait time that you've experienced, and for this issue that you've experienced. We're sending over an email to help out more with this issue.


Pas disponible en Français... Pourtant depuis des années nous attendons la traduction de ce service... Tant pis.

Developer reply

August 19, 2020

Thank you for your review! We'll let you know as soon as the French version becomes available 😄

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