Smile: Rewards & Loyalty

Smile: Rewards & Loyalty


Make your customers smile with points, referrals, & VIP tiers

4.8 of 5 stars(3066 reviews)

Beautiful mobile first design

Programs that are easy to use, engaging, and fun for your customers regardless of the device they are browsing on.

Easy to setup & manage

Create and launch a rewards program in just a few clicks. Once your program is live, you can easily make adjustments to improve.

Integrates into tools you use

Increase the effectiveness of your rewards program by connecting it to other apps you use like ESPs, CRMs, and marketing tools.

About Smile: Rewards & Loyalty

Create a complete rewards program

Run a rewards program by itself, or combine them - the choice is up to you!

  • Loyalty Points Program

  • Referral Program

  • VIP Program

With you manage all three programs in one place, making program management simple and intuitive.

A generous free plan to help you grow

Helping you grow your revenue is our number one priority. That is why you can run a loyalty points program and a referral program at no cost on our free plan.

Reward for:

  • Purchases

  • Customer Referrals

  • Account Registrations

  • Social Shares

  • Social Follows

  • Birthday Reward

  • Much More

These reward actions, combined with a beautiful and mobile optimized customer experience, make every program one your customers will love.

Powerful paid features to make your program shine

If you are looking to make your program as powerful as possible, you want the features available on our paid plans. We already work with some of the largest stores on Shopify and Shopify Plus. Here are a few of the added features available on our different paid plans:

  • Advanced Design Customization

  • Launcher-less Programs

  • Customizable Email Notification

  • Referral Messaging Customization

  • VIP Programs

  • Account and Launch Management

  • Much More

These are just a few of the added benefits of a paid plan. We also have explainer pages, customer segmentation, the ability to exclude customer groups, and are adding more features weekly! See our pricing details for additional information on our enterprise plans.

Connect your rewards program to the tools you already use

Use pre-built apps to connect to other tools you use including email service providers, CRMs, and other marketing tools like:

  • Mailchimp

  • Klaviyo

  • ReCharge

  • Yotpo

  • Hubspot

This is a continually growing list, so if you don' t see the app you are looking for please let us know!

Why choose

We have been helping businesses with their rewards and loyalty strategies for a very long time. Over 5 years of experience and tens of thousands of programs launched, make the most popular rewards program tool in the world!

  • Start in just a few clicks

  • Expertise in almost all industries

  • Shopify Plus solutions and features

  • We are the most used rewards program in the world

Click the get button on the right hand side to join thousands who are improving their repeat purchases, average order value, and revenue with reward programs.

Integrates with

  • Shopify POS,
  • Mailchimp,
  • Klaviyo,
  • ReCharge,
  • HubSpot,
  • Okendo

Media gallery



  • 10+ Ways to Reward

  • Points & Referral Programs

  • Visual Customizations

  • Email Notifications



$25/month per 1,000 program members

  • All Free Features +

  • Full Design Customization

  • VIP Programs

  • Smile Analytics

  • Remove Branding

  • + More

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 3066 reviews

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews


tienen un error en compartir en facebook ( no lo comparti y aun asi me dio los puntos) :C la idea es buena pero tiene fallas la app

Findlay Hats

Love the concept of the app, but fairly frustrated with the customer support and troubleshooting thus far. Pros: The Concept & Easy to set up. Cons: Zero troubleshooting, no customer support over the weekend We have had 2 major hurdles with our app since starting it earlier this week. We reached out on Thursday evening for help with an issue and had moderate help throughout the day via chat on Friday, but the issue was not solved, and we were told we had to wait until Monday for this issue to be fixed when another rep would be back who could better assist me. Not a major issue, but still frustrating. The second issue seems to be a glitch in the app or something wrong with how we set it up for our VIP Tiers, not sure. This is causing our customers to not show up higher than the lowest tier, regardless of qualifiers achieved. We reached out on Friday for help, but their customer service was gone for the weekend, including the email listed for urgent requests. I handle a lot of apps, from a lot of developers and usually can find the solution to problems like this fairly quickly. However, the smile backend has zero troubleshooting help that I can find for this issue. It has very clear and defined info on how to set something up, but zero guides on how to troubleshoot any problems that arise. I understand people don't want to work weekends, but for an app of this size, and this importance, I feel this is inexcusable. The internet never closes and having an app that literally requires direct customer engagement and involvement like this needs a support team that can help every day of the week. Regardless of the lack of support over the weekend, there is still a huge problem with no troubleshooting help, and it confuses me an app of this size can care so little for helping their customers through problems. Give us the power to solve problems ourselves if you aren't going to have a weekend shift. We announced our rewards & VIP program, then immediately got hit with customer service questions from our customers who are angry, confused or frustrated that their VIP tiers are not showing up correctly. So our customers who were most excited to take advantage of this program, are getting an introduction to our rewards program in a negative way. This simple error here has lead to a pileup of work for us, frustrated customers and a steady 5+ hours of work on my end within the app trying to fix it alone. I imagine my problem here is not that complicated to fix, but I am at a standstill. Not a great start to an app we were excited about. Lesson learned though, we should never launch a new app like this prior to the weekend if they don't have 7 day a week customer support. Update: Raised review to 3 stars after being reach out to about this issue on Monday.


5 Stars for the very helpfull supporter on that friday evening (maggie) the app is good so far. :)