Smile: Rewards & Loyalty

Smile: Rewards & Loyalty


Boost sales & retention with points, referrals, and pop ups

4.7 of 5 stars(3616 reviews)

#1 trusted loyalty program

Top-rated experts in loyalty, rewards, and referrals, powering successful rewards programs for 30,000 stores and growing.

Boost new and repeat sales

Cut back on customer acquisition costs & boost retention using referrals, points, exclusive offers, and more. Powerful free plan available!

Level up your marketing apps

Supercharge your email marketing & subscription tools with loyalty data, incentivize reviews with points, reward customers on POS and more.

About Smile: Rewards & Loyalty

30,000+ Shopify brands have found success with Smile’s easy-to-build loyalty platform, making us the most trusted rewards app in the world

Join thousands of Shopify stores in saving money on expensive and unpredictable ads. Instead, boost sales from your existing customer base through referrals, interactive pop ups, points, campaigns, and more!

Build an engaging and modern rewards program experience that seamlessly aligns with your existing brand.

Build a powerful rewards program to grow your business

A Smile loyalty program gives your customers access to exclusive perks, attractive discounts, and a fun way to engage with your brand every time they log in to your store.

Loyalty points program

  • Earn points for actions like creating a customer account, placing an order, celebrating birthdays, or leaving reviews
  • Create urgency with bonus points & points expiry campaigns
  • Save abandoned carts & invite customers back with points reminders
  • Customers can redeem points for coupon codes or free gifts at checkout

Referral program

  • Create social proof with word-of-mouth marketing
  • Encourage customers to refer a friend using personalized referral links through pop ups and emails
  • Easily monitor referral traffic and sales with in-app analytics

VIP program

  • Strengthen customer retention with VIP statuses and perks
  • Upsell customers to progress towards VIP tiers

An eye-catching pop up rewards panel that’s easy to customize

Give your customers a beautifully-branded rewards program experience from their first visit to your store all the way to checkout.

  • An engaging rewards button and pop up panel that lives right on your store makes email capture and gaining new members easy
  • Match your store design: add logos, banner images, advanced color options, and more!

Launch your program in less than a day & get started for free!

Getting started with Smile rewards is easy, fast, and exciting. Most of our customers can get their rewards program configured, designed, and launched on their Shopify store in less than a day.

  • Customization takes minutes with our intuitive UI, with 0 coding skills required
  • 24/7 email and online customer support available on paid plans
  • Access to hundreds of helpful Smile resources to boost program success

One-click integrations with best-in-class apps like:

Klaviyo, Mailchimp, Omnisend, Loox,, Privy, PushOwl, ReCharge, Gorgias, and more!

Growth happens together! Smile is small business friendly, meaning you can get access to our powerful loyalty points program, referrals, and essential design customizations on our free plan.

Join the world’s most successful brands using today!

(Smile is only available in English)

Integrates with

  • Shopify POS,
  • PushOwl,
  • Loox,
  • Privy,
  • Omnisend

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps




  • 10+ Ways to reward

  • Points & referral programs

  • Visual customizations

  • Default rewards emails



  • All Free features

  • Full design customization

  • 1 Smile App integration included

  • Remove branding



  • All Starter features

  • Nudges (engaging on-site pop ups)

  • Points expiry

  • Advanced analytics dashboard



  • All Growth features

  • VIP program

  • Unlimited Smile App integration

  • Access to Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    10% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Breathe in Detroit

We've been using this app for several months, and generally, it's a good way to manage your loyalty program. It's easy to set-up and the interface is nicely designed. The biggest issue we have is the pricing tiers. There's a big jump from the first paid tier to the second, and our only reason for needing it is that they limit integrations to only 1 for the first tier. They should really rethink this limit, put an additional tier, or create a nominal upcharge if you need more. As it is, the first tier makes it hard to really get everything out of the app, and the second tier is just too expensive of a jump to make it worth it. Also, the advanced analytics is only available on the second paid tier. They should really rethink this as I may be willing to move up in price if I could fully see how the program is performing.

Developer reply

December 1, 2020

Thank you so much for the detailed review ⭐️We're glad to hear you found Smile simple and easy to launch! We also really appreciate your candid feedback on pricing and tiered features. We'd love to discuss this further with you, so we've just followed-up via email 😊


We've been using to power our points program for more than a year, and we love it. It's easy to implement and really provides us with a key pillar to our customer retention strategy. The return on investment is great and saves us a lot of time and money versus building it ourselves. Smile works so well that we haven't had much need to access their support team for help or resources. It was only recently that we reached out for with technical questions as we look to improve our site. We were so happy with our interaction with Smile's Help Team. They are responsive, courteous, and generous with their time and attention. This single thread of interaction really boosted our opinion of Smile: we learned that the company is more than software engineers, they are also specialists in providing quality customer service. We highly recommend that you go with Smile!

Developer reply

December 1, 2020

Thank you so much for your glowing review 🤩We really appreciate the time you've taken here and we're thrilled to hear that Smile has been a great return on investment for your business! Also, thanks for the shout out to our support team -- we'll be sure to pass along your praise 🙌

Naked Sprout

Great app and helpful support! Works really well for us as can be integrated with Recharge and our email marketing app.

Developer reply

November 30, 2020

Thanks so much for your review 💖We're glad to hear our support team was able to help and that our integrations with Recharge and email marketing apps are proving useful for your business!