Match your store's design
Design a beautiful loyalty program with points, referrals & VIP tiers! Edit emails and the onsite experience to fit your brand!
Customer retention made simple
Create, launch and make adjustments to your rewards program in minutes, not hours. All without a developer!
Connect with marketing tools
Connect Smile to all of the marketing tools you use for email marketing, reviews, subscription, POS, and on-site messaging.
About Smile: Rewards & Loyalty
Increase customer retention with a customized loyalty program
Your customers become more valuable the more they shop and engage with your brand. A loyalty program gives you an easy way to encourage behaviors that motivate customer engagement and boosts retention.
Smile offers three easy to build program types:
- Loyalty points program
- Referral program
- VIP program
These programs are the tools you need to create a beautifully branded rewards experience that drives repeat purchases and sustainable growth. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.
A free plan to help you grow
Our number one priority is helping you create an exceptional rewards program for your customers. That’s why we’ve made our powerful loyalty points program, referral programs, and basic design customizations available to anyone on our free plan!
- Reward for account registrations, purchases, social shares, referrals and more!
- Basic design customizations: colours, text, and launcher position
Powerful paid features to make your program stand out
Our paid plans help you take your rewards experience to the next level. We price our plans based on rewarded people rather than orders because we’re here to grow alongside you. Features available on paid plans include:
- Advanced design customizations: custom logos, images, branding and more!
- VIP program
- One click app integrations
- Customizable email notifications and referral messaging
- Points expiry
- Account and launch management
Connect your rewards program to the marketing tools you already use
Use our app integrations to connect Smile.io to the other tools you use to create a cohesive retention marketing strategy. Whether you want to incentivize members to leave reviews or run win back email campaigns, Smile Apps enrich your rewards program instantly. Integrate with:
- Shopify POS
- and many more!
Why choose Smile.io for rewards and loyalty?
As the most used rewards program in the world, we've learned a lot from helping tens of thousands of businesses with their retention and loyalty strategies. We’ve used that experience to design a rewards solution that makes it easy for anyone using Shopify or Shopify Plus to create a beautiful rewards program that brings customers back.
- Simple design customizations to reflect your brand
- Get your rewards program started in just a few clicks
- Integrate with the marketing tools you already use
We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong customer retention strategy that promotes sustainable growth.
(Smile is only available in English)
- Shopify POS,
Use this app while selling in person with Shopify point of sale.
10+ Ways to reward
Points & referral programs
All Free features
Full design customization
Remove Smile.io branding
All Starter features
Nudges (on site program prompts)
All Growth features
Unlimited Smile Apps
Access to Success Manager
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 3349 reviews
Most recent reviews
Incubus N Succubus
I'm New to using an app like this but i am Impressed & Can't wait to be able to afford the upgrade. I'm especially happy that the free version has everything you need to start a seamless membership rewards program. very quickly and cant wait to see the results soon.
I tried the $50 STARTER PLAN for 2 months, unfortunately it didn't work for me.
- Set-up is very easy & straightforward.
- No template to create a "page" explaining the program. I had to use another page builder app to do that. All you get is a small icon with a very brief description.
- No email template to inform/invite "non-members" from my email list
What's important to me is the bottom line: does it BOOST sales or not? For me it did NOT. In the 2 months I had it, there were barely any sign-ups (not even my regular customers), and zero sales from the program.
I promoted the program by having a dedicated page explaining it, an announcement banner on my site, email, & announcements from the Judge.me review emails.
It felt as if the rewards program was another "product" that had to be heavily promoted, when I what I was looking for was the exact opposite: a program that would promote my other products.
Thank you so much for your detailed review 🙌 We'll shoot you over an email to chat more about your feedback!
Absofreakinglutely good.....Must have for all stores.................................................
Thanks so much for the 5-star review! We're absofreakinglutely glad that you're loving the app! 😄