Email Marketing and Paid Ads , 103 reviews
Love using this platform especially when integrated with Springbot. Binging us the most up to date, detailed look at our customers' behavior. The team is very responsive and do all they can to understand your brand from being remote. Holding the brand accountable on all deliverables yet keeping it professional the Springbot team creates and pushed the boundaries of efficiency.
This has been a solid app with a lot of great features. Although there is some feature overlap with other apps we use, the e-mail and retargeting management is super helpful and nice to have in one place. They have great support as well
Every app obviously has its pros and cons. I'd say the one "con" to this app is that it requires you to invest time into the program to see really good results. However, it is one of those things where the more work you put into it the more you get out of it... & you TRULY can get a lot out of it! I do my best to take advantage of all its features so that I am getting the best bang for my buck.
Yes, you will be building your own marketing emails. For $300 (starter package) I think its appropriately priced for all of the features it offers. It's an all in one app & just makes your social marketing more consistent and creates brand recognition. I will say if you want to just pay $$ to have someone do all the work for you then you need to hire a marketing team, not add an app.
Also, The people at Springbot are very helpful & kind and I thoroughly enjoy working with them. Having an account manager always having your back and checking your stats and assisting you in improving is honestly something I never knew I would need!
Springbot has been instrumental in helping our team grow in the digital space. They are constantly adapting with digital mediums and assisting always happy to assist our team makes changes that better our business. Terrific customer service and overall a delight to work with!
We came on board with Springbot early last year. It has been an amazing step for us. It replaced Mailchimp, and we picked up a lot of other bonus things in the deal. We have remarketing, win back emails, social posting. I can’t say enough good things, it has been well worth the money we spend on it each month. I am always hesitant to drop a lot of money, but this is really a no brainer. The customer service is top notch, they took care of the set up as well as the change over when I moved from Magento to Shopify.
Hydroviv signed up for Springbot in October 2018 with the goal of simplifying our company’s marketing efforts. We signed up for all offerings (Email, Audience Expander, Onsite Abandonment, Ad management) so our monthly cost was $1300 plus ad spend. We left Springbot on Feb 18, 2019, so this review is for our four-month experience.
Facebook Ad Management: Per terms of agreement, Springbot was to build two Facebook campaigns per month. Simply put, this did not happen. In entirety, two campaigns were built over the 4 month period, and one campaign was never actually turned on. The campaign that was turned on was never touched after it was set up. Long story short, Springbot’s Facebook ad campaigns generated zero revenue on $1500 ad spend, and we were charged $800 for ad management over the duration of our relationship.
Audience Expander, Onsite Abandonment Prospecting Tools: These tools have their own dashboards that display attributed revenue, so you can see ROI at a glance for prospecting done on their platform (a major selling point). The problem was, the dashboard was showing a revenue that didn’t align with data from our other analytics tools. When I asked my account manager for a list of customers/orders that served as the basis for the number, I found that a bug was causing Springbot to mistakenly take credit for sales that occurred months before I signed up for the platform, which artificially inflated the revenue that Springbot attributed to its platform. Once Springbot’s bug (that my team discovered) was fixed, there were zero dollars of attributed revenue from that point forward for any of the prospecting services.
AdRoll Ad Management: When Springbot manages your Adroll accounts, you get locked out of the account, so the only data you can see is what they show you in the dashboard (which was wrong in the case of Audience Expander/Onsite Abandonment). Using the data from their dashboard, there was was about $1100 in click through revenue, on about $8000 in authorized Ad spend, but we have no way of verifying any of the numbers.
Experience With Company: Because Springbot didn’t uphold their end of contract (Facebook Ad Campaign building), and because overall performance was poor, I submitted a written request to put in our 30 day cancellation request on December 28, 2018. I was informed that despite the fact that Springbot didn’t uphold their end of the contract the service wouldn’t actually be terminated until Feb 18, because the 30 day termination notice is really a 30 day plus billing cycle notice. While annoying, it wasn’t worth the money to make a big deal out of it and pursue breach of contract as a justification to terminate immediately. However, I was very surprised to see that Springbot processed another charge for $2996 on January 19 to purchase ads for the remainder of the cycle. It is absolutely inconceivable to me that an ad management service would continue to pull ad spend from a client more than 20 days after the client submitted a 30 day termination notice because they weren’t actually building campaigns or managing ads.
In summary, I feel fortunate that Hydroviv was in a financial position to eat the $13,000 cost of trying Springbot ($5200 for 4 months of the platform & management fees plus over $8k in additional ad spend), while continuing to keep our other email/analytics systems in place. I would encourage early stage companies who sign up for Springbot to have a person from their team actively managing and monitoring all aspects of onboarding, campaign management, campaign performance, and double-checking dashboard metrics against other analytics for attribution for at least the first 6 months. In our experience, the fundamental problems were discovered only because our team proactively dug and cross-referenced the data from Springbot’s dashboard with our other reporting platforms.
Eric Roy, Ph.D.
For what you will pay for their services you're left with a lot of work you have to do yourself. Save the money and do it yourself with other apps. For the $600 a month (base package) its not a smooth process to create an ad. Instagram promotion will get you a far better return in your investment for a tenth of the price, or less. This app also has a HUGE learning curve. So expect to invest a lot of your time learning their system. For the most part the information they provide is information you get from Shopify for free. I did a giveaway where all you had to do was sign up to our newsletter on their email service. I wasn't able to find the winner's email address. So I signed up using my email and wasn't able to find it either. Not a user friendly system. I was able to get better sales numbers and didn't cost me $600 to achieve them. I wanted something more automated where I can make a couple adjustments and have ads running in a couple days. NOT the case. Can be the case if you spend a large amount of your time learning the system, adjusting ads, (also the errors I asked to be fixed on my ads were never done). Lastly you will be charged for an extra month if you don't cancel over 30 days before they charge you. Its like a little $600 thank you charge for not liking there services, they will not waive that charge. They will remind you however that you agreed months earlier to pay that ( as per their policy) .
I don't usually leave reviews but if I can help someone else save their money and not have to deal with the headache, I will. Dont believe all the sale person will tell you. The people on the end doing the work wont be able to come through on their promises! Keep in mind the "cancel anytime" comes with a you will pay for another month due to "the data collection that is 60 days out" All in all in 3 months no increase in sales. In fact the sales that we did get were from my own effort not from anything they did! Read the other reviews you will get the picture. I didn't and wasted my money!!!
We're off to an awesome start with Springbot. We saw an immediate increase in traffic and orders once we were up and running with them.
The onboarding team is awesome. Weekly calls were set up to walk us through setting up triggered emails, prepping ads for Adroll and how to monitor campaigns. They also show you all you can do with Springbot, including building smart email campaigns using audience segmentation.
We're also using Springbot to manage our Facebook ads, which has also been very solid in terms of success. More importantly, they were on us early to get images and content ready for the holiday season.
Once we were confident in using Springbot's tools, we were put in the hands of a team member who helps us set goals and works with us to hit them.
If you have a small team and keep putting off building your email list and setting up triggered email campaigns to profit from that list, Springbot is well worth it. As I mentioned earlier, their team is great. They'll motivate you to get things done and they have the knowledge to help drive sales.
This is a great crm manager great team always willing to help and take as much responsibilty for your marketing as they can