Smile: Loyalty Program Rewards
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Loyalty rewards that turn first-time buyers into repeat customers: points, VIP tiers and referrals.
Smile makes it easy to launch fully branded loyalty rewards that keep customers coming back. Give loyalty points on purchases, unlock VIP tiers, and grow with customer referrals, online and in store with Shopify POS. On Shopify Plus, members redeem at checkout. Loyalty Hub puts rewards inside customer accounts. Run 2x points weekends and VIP pricing, amplified with Klaviyo, and benchmark results against top brands. Winner of a 2026 Shopify Build Award for innovation and impact.
- Launch a loyalty program with points, VIP tiers and referrals in minutes
- Reward shoppers online and in store with native Shopify POS
- Loyalty on product pages, checkout, a loyalty page and customer accounts
- Benchmark your program against top brands with prebuilt loyalty reports
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,668)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants describe this as an easy-to-use loyalty solution that integrates smoothly with Shopify and launches quickly without coding. They like the clean interface, customizable branding, and features like points, VIP tiers, referrals, birthday rewards, and POS support. Many report higher repeat purchases and customer retention. The free plan is seen as genuinely useful, and support is frequently praised for fast, clear, and proactive help.
Fantastic loyalty app with top-tier support!
We’ve been using Smile for several years now to run our loyalty and rewards program, and it has been an absolute pleasure. Not only is the app feature-rich and reliable for our Shopify store, but their support team is truly exceptional. Whether we’ve reached out with technical questions or billing inquiries, they have always been responsive, friendly, and quick to resolve any issues. Highly recommend Smile to any merchant looking to build strong customer retention!
Thank you for the wonderful review and for choosing Smile over the years! We’re so happy the app and our support team have made a difference for your store. We truly appreciate your trust and recommendation! ❤️
Lynn & The Smile Team
Great experience with Smile so far! Lee was incredibly helpful in getting us set up. We met several times, and every question we had he either knew or tracked down with their team. Our onboarding has been amazing from start to finish, and our rewards program is off to a great start. Thank you, Lee and the Smile team!
Thank you for such a kind review 💖 We’ll be sure to pass your words along to Lee, he’ll be so happy to hear that our meetings and follow-ups made your onboarding feel seamless. Wishing you a fantastic start with your rewards program! 😊
Smile Team ✨
From my perspective Smile is the best and easiest loyalty program to set up and integrate with a number of brilliant interfaces. It clearly contributes to the entire retention journey. The support team is always very helpful.
Wow!! Thank you for taking the time to leave such a kind review 💛 So glad Smile has made setup and integrations easy, and that it's helping with your retention journey 🙌
Thanks for being part of the Smile community 😊 We appreciate you!
- Smile Team✨
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Online Store
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Edit customers
Browsing behavior, merge customers, customer data
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View products
Products, collections
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View orders
All order history
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Edit discounts
Discount codes and promotions
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Edit gift cards
Gift cards
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Edit store credit
Store credit accounts, store credit account transactions
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Edit marketing
Marketing events
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Edit store analytics
Web pixels
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Edit Online Store
Theme, Online Store page content on a path controlled by the app
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Edit other data
Locales, price rules
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