Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,197)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants value this app for boosting customer engagement and loyalty, leading to increased repeat purchases. It's praised for easy setup, customization, and seamless integration with Shopify and platforms like Klaviyo. Features like rewarding loyal customers and referrals are highlighted. The app is reliable, user-friendly, and offers exceptional customer support, available even on weekends for quick issue resolution and guidance. It's considered cost-effective with a strong ROI.
Used loyalty points for many years but after reminding a customer to use their loyalty points I receive a message asking how. I find out that although the customers are receiving their points in their account, they cannot use them because I'm now on the basic plan with Smile and customers will not be able to use their points at checkout unless I now upgrade to Shopify Plus!!!!
After it was all working fine, greed appears to have affected the decision making of the Smile app developers
Hello & thanks you for sharing with our team here!
We'd love a chance to connect with you directly and work through this with you directly.
Our Shopify Plus required features have always been limited by what kind of customization Shopify allows on their checkout page. Luckily, there are loads of other ways customers can redeem and use points - on all of our plans, and we'd love the opportunity to help get that all set up with you.
Hope to hear from you
Smile offers a fairly comprehensive loyalty system that meets most of our requirements. However, some details still need improvement, such as setting the number of rewards that can be redeemed for points to prevent the number of rewards from exceeding the expected amount.
Thank you so much for your thoughtful feedback! 💛 We're glad to hear that Smile is meeting most of your loyalty program needs. We also really appreciate your suggestion around reward redemption limits, that’s valuable insight, and we’ll be sure to share it with our team. Thanks again for taking the time to share your experience! 😊
- Smile.io Team ✨
The smile loyalty ad on on my Shopify store has brought my customers back ! The team helped me through some problems with my DNS and Shopify , they went beyond what they needed to do as it was a issue with my settings but they made sure I was able to understand everything step by step .
Thank you so much for your wonderful review! 💛 We're thrilled to hear that Smile has helped bring your customers back, and we're so glad our team could support you through the DNS and Shopify setup issues. It means a lot to know the step-by-step guidance was helpful, we truly appreciate you sharing your experience! 😊
- Smile.io Team ✨
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
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