Shopify Translate & Adapt

Name: Shopify Translate & Adapt
Brand: Shopify
Rating: 4.5 (1352 reviews)

Pricing: Free
Rating: 4.5 (1,352)
Developer: Shopify

Speak every customer’s language. It’s easy to translate and adapt your store content for any market.

Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance.

Manually add, edit, and review translations with the side-by-side editor.
Auto-translate 2 languages with Google Translate (cloud.google.com/translate).
Adapt content to reflect spelling and messaging variations between markets.
Localize directly from the theme editor, or any resource page in your admin.
Manage localized store content seamlessly from your Shopify admin.

Popular with stores like yours: Based in United States

Languages

Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Works with

Shopify Admin

Reviews (1,352)

Overall rating

4.5

Counts per rating level

71% of ratings are 5 stars
964
18% of ratings are 4 stars
250
4% of ratings are 3 stars
50
2% of ratings are 2 stars
28
4% of ratings are 1 stars
60

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly praise this app for its ability to efficiently handle translations of large volumes of pages and products. They value the option to manually adjust automatic translations for better accuracy and appreciate the intuitive, easy-to-use design. Its affordability is also noted as a significant advantage. Support is generally well-regarded for being responsive and helpful. Merchants often describe their satisfaction with terms like "wonderful" and "excellent."

February 13, 2026

At the beginning was ok but as soon as you have more products and more information, the translation app stops working properly causing a massive issue. You can't identify the exact part you want to translate so you are 100% dependent on the "auto-translate".

Also the customer support is very bad! Once I reached them out, they told me to manually translate everything which I would do but there is no way how to do it. In the end they deleted everything from my shop and caused a major problem than the one that I had. So I had to start over again and now I decided to delete it and take another app.

ErgoLounge

Germany

12 months using the app

February 8, 2026

Works okay but when using subdomains (like .com/en-fr or /en-de, there are SEO issues with cannibalisation. Google, and bing show warning and issues. I don't really have the budget to translate well enough to warrant forcing German or French translation only, because it may be inaccurate. One day I may try again.

Brutal Cities

Australia

10 months using the app

January 18, 2026

I've tried a few translate app and this one fits my budget and does part of the job well.

I would prefer translation ensured by ChatGPT as Google translate is not as accurate for French or Greek. Maybe the developer of this app could consider it or use shopify AI?

The auto-translate button is a nice option, but I noticed after a few months that it was not always translating the metadata. Improvement on that part would be appreciated.

My Tiny Sanctuary

Greece

11 months using the app

Support

App support provided by Shopify.

Resources

FAQ

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Launched

August 16, 2022

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Store owner, blog contributors

Store owner

Name, email address, phone number, physical address
Blog contributors

Email address, IP address, browser and operating system

View and edit store data:

Products, orders, Online Store, Shopify admin

Edit products

Products, collections
View orders

Delivery profile and location group information assigned to the app
Edit Online Store

Online Store pages, metaobject definitions, metaobjects, checking for web cookies and conversion tracking pixels, theme
View Shopify admin

Files, legal policies, privacy settings
Edit other data

Locales, Shopify Markets settings, notification settings, Online Store navigation, shipping rules, images, translations