Rontar Ad Exchange: Free Ads , 273 reviews

Thanks for your review and for using our app.
We received the only email from you on Sunday, September 4th. We reviewed your campaign statistics and settings and sent you our response with a clarifying question today, on September 5th. We look forward to receiving your reply in order to assist you with your inquiry.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. With retargeting, you show ads only to your recent visitors who didn't make a purchase. For smaller sites with few daily visitors, we bill for impressions. We also bid a little bit higher than we would for a larger website. This way, we make sure you get at least some impressions/clicks for your campaign. Otherwise, you wouldn’t receive any impressions/clicks at all.

2. In the chat with our customer rep, you mentioned that you also run retargeting with other retargeting companies. If so, running multiple retargeting campaigns simultaneously might have contributed to the high cost per impression as well.

3. Your current Bid strategy is set to Auto. You could consider choosing Target CPC instead to limit the cost per click manually. That way, our system will make sure you don't pay more than your maximum cost per click. However, bear in mind that if your Target CPC is too low, you may receive a lower number of clicks/impressions.

I can see that you have already initiated the refund process. If you decide to give us a try again in the future, feel free to reach out to us to help you with your campaign settings.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi,

Thanks for your review and for using our app.

The results of retargeting campaigns usually depend on a lot of factors. Normally, for campaigns with lots of impressions and click data, the optimization is done automatically by our algorithms. However, for smaller campaigns that don’t have enough data, the only way to optimize the campaign is to do it manually. There’s simply no other way.

Your campaign manager has already suggested the necessary adjustments but it usually takes more time to see the results of optimization. If you want to give it another try and wait a little bit longer, please reach out to our support team to make additional optimization adjustments.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. So far you’ve had around 1,200 impressions and 34 clicks and have spent $22, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 2,000 impressions and no sales, but then you’ll see a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

2. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPM higher than the average because your ads start showing on premium websites/ad placements, hence your high CTR by the way. However, your current CPC is lower than $1, which is not that high at all. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting.

I suggest you keep your current settings and see where it goes with bigger numbers. If the stats remain similar, you can try to lower your target CPM/CPC in the settings.

Hi, thanks for your review and for using our app.

The number of impressions you have received so far is too low to see any clicks, let alone sales. To increase the number of impressions, you’ll need to increase the number of visitors from other sources since retargeting shows ads to your past visitors only and is capable of delivering no more than 10% of what you’re getting in sales. If you’re already getting a lot of incoming traffic but still getting very few impressions from retargeting, you may consider switching to a paid plan to get more impressions.

As for retargeting only South African visitors — yes, it’s possible. Please reach out to us via chat in the app and we will do this for you.