GTM Data Layer
Automate the install of the GTM data layer for use in Google Analytics, Enhanced eCommerce and 20+ marketing tags.
Facebook & AdWords Tracking
You have full control over all Facebook and AdWords events. Including variant views, dynamic checkout, customizing purchase data, and more.
Server Side Tagging
Enable server side tagging for Facebook Conversion API, Google Analytics, AdWords, and more. All while staying CCPA and GDPR compliant.
About Elevar Tag Management Suite
20+ pre-built containers for CCPA Compliance, Google Analytics 4, Pinterest, Klaviyo, AdWords, Snapchat, Facebook and more!
We're also excited to be an official Shopify Plus Partner providing tagging and analytics solutions!
Also offering server side tagging and Facebook Conversion API upgrades.
Who is Elevar?
Elevar helps eCommerce brands scale faster through the use of better data. Our suite of features accelerate a trustworthy data foundation, advanced event tracking, insight curation, and monitoring.
Elevar and Shopify
Elevar has helped Shopify store owners through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.
Use Cases for this App
We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.
- Fully Customizable Data Layer
- Dynamic Remarketing: Full retail events w/product data for use in AdWords and Facebook.
- Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
- Enhanced eCommerce: Complete implementation including product list metrics for collection pages.
- Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
- Advanced Facebook event tracking for dynamic checkout and more
- Advanced Analytics: Variables for customer lifetime value, stock status on product pages, customer ID & email, and more.
- Headless Shopify analytics
Common Analytics Issues Fixed with this App
- Redacting PII in pageview hits sent to Google Analytics
- Enhanced eCommerce product names - removing variant from name
- Inaccurate data such as add to cart %, product detail views, and cart to detail %
- Enhanced eCommerce checkout behavior events for full funnel reporting
- Facebook initiate checkout, advanced matching, and dynamic checkout events
What Does This App Include?
- One-click GTM install into your theme
- One-click GTM install into your checkout.liquid template (Shopify Plus only)
- Thank You page script for all dataLayer variable and analytics tracking
- Pre-Built GTM containers for GA and marketing tags
- Chrome Extension for point and click event tracking
Why Choose Elevar?
Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!
Shopify Plus stores can switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, server side tagging, PII, and leveraging the dataLayer throughout checkout.
- Google Analytics,
- Google Tag Manager,
- Facebook Pixel,
- Google Ads,
- Conversion API
See the app in action
Explore how the app works in an example store.View example store
$199 one time charge
* All charges are billed in USD.
Most recent reviews
If you're looking to save time and have a pretty good dataLayer, this is the app you need. They have amazing support as well.
We have not had a good experience with using Elevar's platform. Their dashboard app looks beautiful at first, but after using it for a while it appears to not be intuitive.
The funnels feature setup is difficult to understand as it doesn't provide enough tooltips to understand what things like "matches regex" is and we discovered the funnels data was completely unreliable as the founder said the "Google Analytics API was having issues," yet we haven't received any updates on it being fixed, so the promised funnels feature is just inoperable.
They don't proactively seek out user feedback such surveys or anything to improve the customer experience. They have only been available through minimal email support and we've tried so hard to work with them on getting started for months now to the point where we've basically just given up and have experienced extreme buyer's remorse as a result.
This app seems to be meant for very experienced data analysts and not meant for the average small business owner who desires an intuitive platform for setting up funnels---so buyer beware!
Hi Josh - this is Brad (Founder). I appreciate your candid feedback on our custom funnel builder feature and general UI which you've shared with us before (and we very much appreciate). We have already taken some action to try to improve based on your tips.
I agree with your last statement in the review. If a small business owner is looking for a solution to just build custom funnels on the fly - we are not the best tool for the job.
However this GTM App on app store is purely focused on getting Google Tag Manager installed properly with the dataLayer and 20+ pre-built marketing tags that can be implemented within GTM. This along with the ability to add custom event tracking is what we truly specialize in.
Regarding my quote around GA having API issues for the funnel builder: we are indeed 100% reliant on the data returned from the GA API to help build these. Unfortunately there are known sampling issues that we don't have any control over no matter how much we ask for fixes.
I've gone ahead and refunded your full purchase for the trouble. Thank you again for taking the time to provide candid feedback - it helps us improve our product and service.
If you're not an expert in Google Tag Manager/Google Ads installation, do not install this app yourself. Ask the people from Elevar to help you / assist you - they will do it without charging you and they will do a much better job than you.
At least this happened in my situation - needed for a Romanian store, with local language and currency. Tried to install it by myself - total disaster. Even asked for a refund and left a bad review - yeah, I know, life sucks sometimes but people from Elevar, especially Mario (thanks a lot!) helped me and after I granted them access to my Google Ads and Tag Manager (and the shop as well) they did it in no time and it seems they did a good job.
Previously, my GTM was firing for purchase around 1k - 10k/day (there's no way I had so many orders daily - I mean, I wish but that's never going to happen in my industry) and now the GTM and Google Ads especially, are showing a correct number for dozens of orders daily. It will take a couple of days for Google to learn (again) the campaign settings and to adapt as needed but at least I know everything it's in place.
So, tl;dr - if you're not an expert, don't try it yourself, buy it and ask nicely the people from Elevar to help you. And let me assure you, they will do it. And they will do it much better than you, they will ask for permission for everything and they deserve 5 stars.
Thanks again and sincerely greetings from Romania guys!