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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

871 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)

  7. In one click embed a pop-up form that converts your website visitors to subscribers (New!)

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp for Shopify reviews

871 reviews
  1. 5 stars (683 reviews)
  2. 4 stars (53 reviews)
  3. 3 stars (18 reviews)
  4. 2 stars (23 reviews)
  5. 1 star (94 reviews)

je n'arrive pas à installer l'application sur ma boutique


it was pretty good in start but they removed some features for Shopify and now this is the worst and useless app.


MUST FOR EVERY STORE!!! The only thing I would causion with is don't use an email you actually use. Make a fake email when your mass sending these emails because you may have some people mad at you for sending them "spam"


really bummed that I can no longer drag products into my campaigns. It seems to be working still for retargeting but that's not doing me any good. I hope this is just a bug, if the feature is going to be removed entirely I may start looking for a different email marketing solution.


Cant email products direct from Shopify anymore????? Huge no.


The new update is a mare !!! no more product promotions and I am thinking of switching to KLAVIYO as a result of being A. overcharged too many subscribers that MailChimp is also not allowing me to remove !!!!!


I thought it was an amazing addition to my shop to promote my products.
I used it a lot!
Apparently now it is impossible to promote anything anything anymore.
No warning from Shopify or MailChimp whatsoever. It would have been nice to know you where getting rid of that option.


We installed and used the app for direct mail to our customers who signed up for our mailing list, and to advertise promotions - we have just removed the app from our store.

The interface was a bit cumbersome, and there were several variables that needed to be entered with each campaign. There were some stability issues, and we found that the app didn't recognize our store connection and had to reconnect with each use staring in about July 2017.

During Black Friday the app would not allow promotions from the product page in the shopify dashboard - we received an error page that they were aware of the issue and working on it. We went to the app dashboard to find that the app apparently recognized our login, but nothing about our account. It was asking us to reinstall and provided no access to the existing account.

3 days in we contacted shopify and mailchimp. As of 7 days later, Mailchimp has not resolved the issue, has no explanation for it, and we have been unable to use the app. We were (and are) concerned that Mailchimp has access to our customer information - but at this time we have no answer as to what happened, why, or what the solution is.

Mailchimp support is POOR. 2 messages in 7 days over what appears to be a fatal error with their app that has been installed for months, and no explanation.

We have removed the app at this time.


great app. It has been a big help to www.blackbeltshop.us


Awesome and easy to use! Highly Recommended!


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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