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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

1017 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

1017 reviews
  1. 5 stars (774 reviews)
  2. 4 stars (61 reviews)
  3. 3 stars (21 reviews)
  4. 2 stars (28 reviews)
  5. 1 star (133 reviews)

Great app! Easy to install and integrate.


Great App, very user friendly, and does the job just perfect


Fortunately, this app exists.
The integration between shopify and mail chimp is essential.


Works seamlessly on my website. Easy integration with my MailChimp account.


The only newsletter website I have ever used. Perfect for database management, segmentation, sending out newsletters, reporting, automations on event based newsletters and they do have other features but I'd rather stick with the classics.

Beautiful user interface and a user friendly newsletter design and creation makes this a piece of cake for anyone who wants to design newsletters. I think there should be an update to their themes as its really old now and I would love to see some new templates and designs.

Free till a certain number on your list which most probably I will not reach for a long time as my business doesn't require it. So overall, really good! I also have their pink socks :D


Great app to have and we love it https://www.charlenesstyle.com/


As a solo founder, every day I regret using Mailchimp. So often, I'll try and implement a simple thing and it will prove hugely frustrating to implement.

I'm so annoyed at the hours wasted and now that I'm 'set up' I don't want to spend the hours embedding/setting up another tool.

So that you can see what I mean and you don't just think this is me being a complainer, I'll give an example -

You can pick 'any' or 'all' for filtering based on criteria, e.g. if you want to automate an email to send to all people who have purchased X AND either Y or Z, you simply can't. You'd have to set up two whole automations for it.

This is one quick example of something that's ridiculous, there's tonnes more but I've got no time to write it since I have to spend the next hour undoing something because of another issue their system has created...

Honestly, it might seem like the easiest thing to start with, but this is one time where it massively, massively pays to start out right, otherwise you'll get embedded in a system you hate, struggling to make it work...


Using MailChimp absolutely amazing. This makes is so easy to import emails from shoppers and abandon carts. I don't see how we could operate without it.



As far as Chimps, go this is the most useful and co-operative Chimp we have ever encountered. He is perfect for scheduling campaigns, managing mailings lists, staying compliant with GDPR etc, and analysing all of that useful data. He almost never throws poo and will hopefully continue to be an asset to our company.


JS and CSS code is not optimized for desktop.

It ruines the quality score on google pagespeed and so the SEO...

Please update ASAP


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/



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