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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

923 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.

  7. In one click embed a pop-up form that converts your website visitors to subscribers.

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block.

  9. Create free, beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your list. (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Build Ads in MailChimp

Combine your email marketing with MailChimp’s advertising channels to create an integrated campaign that reaches every audience. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. And MailChimp’s reporting tools let you see how much money your ads are making, the number of first-time buyers acquired, ROI, products sold, and more.

MailChimp for Shopify reviews

923 reviews
  1. 5 stars (711 reviews)
  2. 4 stars (56 reviews)
  3. 3 stars (19 reviews)
  4. 2 stars (25 reviews)
  5. 1 star (112 reviews)

Easy to use, seamlessly integrates my shop with MailChimp, and works as promised. And it's free! Thank you!


Worked great for my store, integrates easily, never used mailchimp before but love the interface. Easy to use. Would reccomend to anyone! five stars!


Integrates and does what it should - no issues!


Excellent integration! It makes staying in touch with our customers a breeze.


Fantastic. Perfect for informing customers of valuable information and discounts. Easy to set-up and runs like a dream.


I have had to use mailchimp separately from other commerce platforms because they just didn't integrate properly

Mailchimp and Shopify work seamlessly .. I am very happy with the performance


It works. I haven't used it much because I don't send out a lot of mail to my customers, but Chimpified makes it simple when I need to send out a note. The reporting and tracking features are great, and it's simple to install!


Does exactly what we asked!
Easy to install, and takes the chore out of adding customers who accept marketing at checkout.
http://www.nellandoll.com.au Nell & Oll Baby Gifts


Don't be fooled by reviews or misleading advertising.

"We leverage the Mailchimp Template Language to ensure flexibility and compatibility with custom Mailchimp templates".

Imagine you have 15 new products in your store and you wish to send a newsletter to your customers. You'd create or select a template, personalise it to your store, select a collection on shopify apply the template you've just created in order to send your campaign.

What they don't tell you is that this template only applies for the header and footer. Anything that does into the body of your email has to be manually editted *every single time*. If you have 15 products, you'll have to manually edit 15 descriptions, 15 prices, 15 images etc.

Every single change has to be manually repeated to every product you're sending. It takes hours to send a simple newsletter and it is a waste of your time.

Look elsewhere for newsletters if you value your time.


Very easy to integrate into website, and collect data. Love it!


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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