Mailchimp

Drive traffic and sales with easy-to-use marketing tools.

Free plan available. Additional charges may apply.

Increase your revenue

When you connect your Shopify store to Mailchimp, you unlock features that can help increase revenue and drive conversion.

Drive repeat purchases

Use Mailchimp’s tools to get more traffic and start building stronger relationships with your customers.

Grow your business

Bring your store and marketing data into one centralized place. This allows you the ability to understand the ROI of your marketing efforts.

Mailchimp

Mailchimp

Connect your store with Mailchimp

Connect your Shopify store to a Mailchimp audience in less than 60 seconds for free.

Increase your revenue potential

When you connect your Shopify store to Mailchimp, you unlock features that can help you increase revenue and drive conversion.

Increase site traffic and drive repeat purchases

Use Mailchimp tools to get more traffic and start building stronger relationships with your customers with content that means something to them.

Understand what works so you can amplify your efforts

With a connected store, your ecommerce and marketing data are in one place. This allows you to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.

Trigger automations

Use Mailchimp’s Customer Journey Builder to automate your customer’s journey and deliver relevant content based on behavior. Remind customers about abandoned carts, win back lapsed customers, and follow up after the sale.

Recommend products

Generate recommended products based on a customer’s past purchase history.

Sync merge tags and segment customers

Map the Shopify information you want to sync with Mailchimp. Track and segment customers based on transaction details and purchase frequency.

Use subscription pop-ups

Embed a pop-up form that converts your website visitors to subscribers.

Personalize your marketing

Create custom segments or choose from Mailchimp's pre-built ones to market smarter. Target segments with your own personalized messages, welcome new subscribers, reward repeat buyers, or incentivize customers to return.

Mailchimp

Mailchimp

Connect your store with Mailchimp

Connect your Shopify store to a Mailchimp audience in less than 60 seconds for free.

Increase your revenue potential

When you connect your Shopify store to Mailchimp, you unlock features that can help you increase revenue and drive conversion.

Increase site traffic and drive repeat purchases

Use Mailchimp tools to get more traffic and start building stronger relationships with your customers with content that means something to them.

Understand what works so you can amplify your efforts

With a connected store, your ecommerce and marketing data are in one place. This allows you to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.

Trigger automations

Use Mailchimp’s Customer Journey Builder to automate your customer’s journey and deliver relevant content based on behavior. Remind customers about abandoned carts, win back lapsed customers, and follow up after the sale.

Recommend products

Generate recommended products based on a customer’s past purchase history.

Sync merge tags and segment customers

Map the Shopify information you want to sync with Mailchimp. Track and segment customers based on transaction details and purchase frequency.

Use subscription pop-ups

Embed a pop-up form that converts your website visitors to subscribers.

Personalize your marketing

Create custom segments or choose from Mailchimp's pre-built ones to market smarter. Target segments with your own personalized messages, welcome new subscribers, reward repeat buyers, or incentivize customers to return.

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free

Free to install

Based on 2,000 contacts

  • Email
  • Marketing CRM
  • Creative Assistant
  • Sign Up Forms
  • Landing Pages
  • Social posting
  • Facebook ads
  • Instagram ads
  • Postcards
  • Domains
  • & more

Essentials

$11/month

Based on 500 contacts*

  • Everything in Free, plus:
  • Email Templates
  • Multi-Step Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support
  • *Starts at $11

Standard

$17/month

Based on 500 contacts*

  • Everything in Essentials, plus:
  • Customer Journey Builder
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • *Starts at $17

Premium

$299/month

Based on 10,000 contacts*

  • Everything in Standard, plus:
  • Advanced Segmentation
  • Multivariate Testing
  • Unlimited Seats & Role-Based Access
  • Phone Support
  • *Starts at $299

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

3.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    63% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    19% of ratings are 1 stars

Caspar Curiosities

They are very expensive and offer no support until you pay for a plan. Then theres these content blocks that get added automatically. I dont know how someone could actually pay $11 a month... Be prepared to be charged the first $70+ the first month for their cheapest plan... Oh! And now that you paid, you can get support, right? Well, not really. I have never once received a response to my emailed support tickets and the chat is a huge joke. Expect to be online with them, getting absolutely no answers, for about 2 hours before they say they have to escalate it and to expect a response by email... However, there will be no email, as previously mentioned. And there huge glitches with their automations. One random day in December they sent Welcome emails to 7000 of my customers and have yet to explain why this happened. They have been sending abandoned cart emails to customers 5 hours after that customer completes a purchase. When I tried to test it myself, I received an abandoned cart email 24 hours after I abandoned my cart (when it is set to 5 hours) and its missing whole blocks of personalized product recommendations. When I check on mailchimp, the blocks are there... This is extremely embarrassing to my brand and I will be moving to a different company.

Ultimate Modelling Products

Used to be good and for a great price, but have continuously increased the pricing so that they are now one of the most expensive for fewer extras than their competitors. Have been with Mailchimp for over 7 years, but the last price hike was one too many I'm afraid. Now moving to another company!

Beautiful Bundles

Worst app experience. Shopify customer first and last name don't map to Mailchimp - it takes the default shipping first and last name. This was already an issue when the app was still ShopSync hence why we stopped using it. When Mailchimp bought the app, one Mailchimp representative admitted to the glitch and said they've introduced new mapping fields so that the billing address first and last name could be used instead. This also doesn't work. We've been sending dozens of emails back and forth with Mailchimp for the last 2+ months trying to help them with their troubleshooting and have gone from Mailchimp accepting that something isn't working right to be told that there's nothing they can or will do and we'll have to try our luck with the Shopify team instead (when exporting customers from Shopify the customer first and last name are correct in the CSV - just not when using the Mailchimp integration). Stay as far away from this app as possible as all it will do is mess up your audience and merge tags.

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