Email, SMS & Loyalty Rewards

Email, SMS & Loyalty Rewards

by Marsello

Sell More with Marketing Automation, Email, SMS & Loyalty

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

All reviews

71 - 80 of 316 reviews

Apple & Radish

I use this app to set up my loyalty program and as an alternative to Mailchimp for Shopify. I tried other apps but they didn't have the functionality I needed or were too complicated to use. I like how I can use other things like free products and, in my case, planting trees on customer's behalf as rewards instead of just discounts. I am thrilled with Marsello and it just keeps getting better. I really like how more functions are being added all the time and soon it will be my email marketing one-stop-shop. Marsello's customer support is fantastic. Really helpful! I highly recommend this app!

Chasing Orchids Boutique

Love the ease of this app! I'm not tech savvy at all and this is easy to navigate and the customer support is amazing and quick to respond!


AMAZING APP. REALLY. Great pricing. Great features. Great UX. I'm stunned with this. Its a must to automate!!!!!

Naturally Coromandel

I love this app. It is so easy to use and am getting great sales results!! A very user friendly app would recommend it to anyone wanting to set up automation emails and marketing.

Wig Shop Hair Beauty Canada

Awesome app because it actually has real insights so you can see where your money is going. You can do so much with this app. You can give rewards, send your customers email blasts and so much more. A must have for any business person who wants to see the big picture. I would highly recommend.

Kinfolk World

This professional product was the ultimate tool I used to help me connect with people who need my experiences, to give them strength and hope, in a world where all hope seems to be lost, and strength has been weaken in the quest for life's success! Thanks!


SUMMARY: Well designed UI, intuitive, affordable. An excellent option for merchants looking to fast track loyalty and email without worrying about complex trigger/workflow automation and HTML email template coding. Not suited for merchants requiring custom workflow automation as you are currently limited to 5 triggers. This is sufficient for most merchants.

I am willing to update this review provided the service provider addresses my in-app questions. Support started off excellent but is beginning to wane. Not offering live chat from 9:00 AM to 5:00 PM ET USA is, well, unwise IMHO. Overall, this is a good service for merchants seeking an affordable, easy-to-use loyalty and email marketing solution. The design editor is promising but lacks basic features such as image overlay, saved content blocks, abandoned cart layout customization, etc. Another issue is the inability to reorder email blocks within flows. The current setup is linear/sequential; it needs to be non-linear/non-sequential. What good is a duplicated block if you can't relocate it? This service has a lot of potential provided the developers to enhance the design editor to match or surpass competing solutions which specialize in email automation. I can easily show this company what they need to focus on the drive user adoption AND retention. Kudos for the slick UI. Much appreciated.

UPDATE #1: I almost forgot to comment on the loyalty program which has pros and cons. PROS: several layout options for your loyalty widget; intuitive interface. CONS: No way to change the shape of the loyalty widget button; can't upload custom graphic; no way to easily generate the embed code for a dedicated loyalty page; Instagram reward earned by simply clicking the button whilst logged in; product reviews only work with Shopify Reviews which suck; no way to hide button on mobile. All-in-all its an affordable entry-level loyalty option with much room for growth. I look forward to working with Marsello to enhance the service.

UPDATE #2 — Fri Apr 26, 2019: My struggle to make AND keep meaningful contact continues. The company struggles to deliver consistent support. I'm looking forward to updating this review for the betterment of the Shopify community. Words to live by: The best customers are the ones you have.

Developer reply

April 19, 2019

Thanks for your review and all your ideas on how we can improve the app! Our team love this kind of feedback, as we are always looking to make Marsello even better. We’d love to work with you to see how we can help you achieve what you’re after with Marsello. I’ll be in touch! 

Regarding the live chat, we have Customer Support across timezones and if you catch us when no-one’s online, we usually respond within a few hours. But we are looking to grow this team to cut this down even more.
Thanks again for your feedback,

Keuka Outlet

This app helped me get my loyalty program online and in store for 1/4 the cost of the other software I used and that was in store only. Their auto email flows are great and save me a ton of time and money. New features are always being added. Having both my loyalty program and email marketing in one app makes things a lot easier. They have a great customer service team that respond very quickly and always help address any problems that arise (which are rare). Definitely would recommend this to other businesses.

Developer reply

April 19, 2019

Thanks for the kind words. We're glad you are loving Marsello!

Bling Roll

I use their platform to stay connected to my customers and provide them an awesome customer experience. My sales have been boosted using Marsello.

Developer reply

April 19, 2019

Thanks for the review. We are glad you're seeing such success :)

Pink Panda

So good so far, just install the app this morning and it seems to be worked well. Nice and simple app. make my site look much more professional. Check out my website for an example.

Developer reply

April 19, 2019

Thanks for the review :) Love how your pink loyalty widget matches your brand perfectly!