Reviews (5,943)

Overall rating
4.7
Counts per rating level
  • 90% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its robust free plan, ideal for new businesses looking to increase engagement and revenue through features like email automation and customizable templates. It's user-friendly, suitable for both beginners and experienced merchants, and integrates smoothly with Shopify. Effective email list management and integration with review apps are particularly valued. Customer support is quick and helpful, with staff members like Baarath, Kayque, and Dilara receiving praise for their exceptional service.

September 25, 2023

Salma's customer service is really good! She provided quick and friendly assistance, making my experience a breeze. I highly recommend her and this company's support team.

Tub Tropics
Canada
1 day using the app
Edited May 28, 2019

Omnisend has a really beautiful interface, and the emails are looking great! There are some workarounds I have to do with automation, as the platform isn't fully on the same level as Mail Chimp, but all around, a pretty good service for a good price.

Herb & Root | Luxurious Perfume Oils, Bath Oils, and Massage Oils
United States
About 1 month using the app
March 23, 2019

Great app!!
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Larizashop
Colombia
1 day using the app
June 8, 2023

Sanya, was a ton of help! Thank you for all the help, highly recommended. Easy to understand and use!

Tuxedotigercomics
United States
1 day using the app
Edited June 11, 2020

TL;DR: If you're looking for an email app that offers a decent and reliable email automation system, omnisend is NOT going to work for you. I switched to activecampaign after a month of dealing with shortcomings and glitches on this app, and I've never been happier. I suggest you do the same. Based on my experience, this app is great for beginners who want an easy to use software with decent templates. If you're an intermediate or advanced email marketer who's looking to run automations, I can guarantee that this won't do the job. I usually don't leave reviews. But I feel obliged to do so in this case, because the ratings for this app are very misleading. This app is rated so highly because of the ease of use, and a very responsive support team that gives out discounts to unhappy customers generously. The software itself is very mediocre.

EDIT 2: Another 2 weeks into using this, I found that the split feature for automations was not working properly. I had set up a sequence that would send subscribers an email only if they were given a certain tag. 1 week in, I found that all the subscribers in the automation were being sent this mail, even though they were not given the tag. I got in touch with the support team, who then confirmed that this was indeed a bug. They told me to stop the automation, and said they'll get back to me with a fix soon. They didn't give any specific dates. My subscribers have been sent random nonsense because of this glitch - people who haven't asked for or bought anything have been sent '[product] has been sent out' mails.

EDIT: Xenia from omnisend got in touch with me, and she was very helpful throughout the process. They did propose a couple of workarounds, and shared some features unique to them, that I might find helpful. Although there are still some critical features that I would like to have on this app, I understand that they're working on it. Hopefully, these features will be up soon.

INITIAL POST: I was looking for an email marketing app after migrating my website to shopify. Went with omnisend because of the great ratings. I've been trying salvage my decision and put this app to good use for 2 weeks now - but it's really just under-equipped and overpriced.

Basic features that were available for free with my previous CRM, like choosing which days of the week automation emails go out, are not available on omnisend. I now have important promotional mails that will go out on Sunday, when nobody opens or reads them, and I can do absolutely nothing about it.

I can't see which email workflows my contacts have gone through, and which emails they've received. I've had customers go through multiple sequences concurrently and receive multiple emails, because of the limited logic in the automation workflows, and the inability to see who's being sent what in which workflow.

These are just a couple of examples of issues with this app. I could go on and on about other areas sorely in need of improvement. I got in touch with the support team twice, and all I got was that they'd raise this 'as feedback to the product team'. No workarounds, no concrete followups.

And the worst part is that I have to pay between USD30-USD99 for this, when I could get all the features, plus more for a fraction of the price on other platforms - like activecampaign, sendinblue or mailchimp + zapier.

I don't know how this app is rated 4.8 stars. Either people review it too quickly before they get to the features, or they just need a very basic email marketing app to send out simple campaigns (in which case there are a ton of free options out there).

Sustenance
Singapore
About 1 month using the app
Omnisend replied May 28, 2020

Hi Sustenance,

Each marketing platform is different. We call Omnisend all in one app, considering other apps in the market, our pricing remains very competitive. Here is what we offer on a regular Standard plan:
- Email & SMS campaigns, campaign booster, and A/B testing
- A variety of signup forms you can put on your website, including a landing page to share on social networks
- Automated email & SMS workflows with the possibility to include both channels in one flow
- Splits in automation and A/B test for splits, which helps to test, what content works best for your audience, which channels perform best, and a lot more!
- Extremely fast and robust segmentation that updates dynamically.
- Various reports to help you track the performance of your workflows, campaigns, a click map, and more.
We understand that you were specifically looking for a couple of features we currently do not support. Nevertheless, we hope you can find the benefits of the features that we do offer and make good use of those. Serge has reached out to you with some recommendations and a workaround for your case.

The Omnisend Team

Edited December 7, 2016

I receive numerous emails everyday about SEO and how to improve online marketing.

I like reading the Soundest news and tips from the mostly obvious but havent got time to do, to the development of campaigns.

I have used the email campaigns which have effectively increased our take up of online ordering for wholesalers, and been a way to connect with our telephone customers online. I am sure this has helped our sales.

Keep on doing your good work.

Lemonmyrtle
Australia
About 1 month using the app
May 13, 2019

I used this app to set up some automation for abandoned cart emails and it was very easy to work with. I thought the templates were great and step by step process work flow guided me right through. I'm happy so far.

Erin Keary
United States
1 day using the app
July 29, 2019

i used this app for my email retargeting campaign, super easy to use great platform only took maybe 15 minutes to create my first one!

Lifestyles Coffee
Canada
About 1 month using the app
December 2, 2019

I absolutely love this app. It easy to navigate and there's a lot to pick and choose from. The features are endless. Definitely recommend!

2 Curls 1 Mission
United States
1 day using the app
February 24, 2018

Very helpful app, it is suitable for my website.
I really like it, I will recommend to my friend.

Colastar
China
1 day using the app