Bold Product Options

Customize products with different options and custom fields.

Shopify app insights
  • Popular with businesses in the United States

From $19.99/month. 14-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin


4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 87% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars

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11 - 20 of 116 reviews


Location Spain
Time spent using app 3 days

I honestly don't understand how this company got so big because they do not know how to code, and not a single one of their apps can be installed at the click of a button, like it should be. Even the basic automatic install of the app doesn't work, so even before the app is installed, you have to waste your time with support. It's always a massive headache to setup anything, there is barely any help, and the help area is very confusing, very un-intuitive dashboards, annoying chatbot support and when you finally get someone you learn you have to wait 5 days to get help. I tried a few of their apps 4 years ago and it was the same headaches. Avoid this overpriced company, there are much better ones that do the same thing, and who actually know how to write code and care about their user's experience.


Location Germany
Time spent using app About 1 month

the worst customer service which I have on shopify. The problems are just postponed. The update of change takes many time,

Milk 42

Location Brazil
Time spent using app 7 months

Bug on my store caused by the app, nobody answers, we are unable to sell for a week...... we need help


Location Vietnam
Time spent using app 4 days

not recommended , too hard to setting and support delay in reply , btw i don't like this app and support

Developer reply

April 6, 2022

I'm so sorry to hear about the trouble you've experienced - we do appreciate your feedback.

Our team has since reached out to discuss further options.

We wish you the best with your future endeavours!


Location Australia
Time spent using app 10 months

It doesn't work. I tried using it in 2 different stores and both times it simply brings you back to the starting screen where you have to enter your URL. Should you need to manually install it, there was no prompt to do so.

Vida Vida Leather Bags & Accessories

Location United Kingdom
Time spent using app About 5 years

Horrible! Bold have deteriorated beyond all recognition over the past 5 years or so. Their apps are old, incompatible with each other as well as many features of Shopify. Support is hopeless and the apps are expensive too. Have gone from using 5 of their apps to none now and it will stay that way.


Location Israel
Time spent using app About 1 month

Do not make the mistake and install the app
Their app downloads a code to the template and then destroys other things. I had to take something and pay him money to repair the damage they caused. And I'm not talking about the sales I lost
Be smart and do not download their apps !! Even if it's free

Location United States
Time spent using app About 1 month

the support is very bad! Contacted them several times. They are either very slow in response, only until I pushed through Shopify then I got a reply, or they say, it's not our job, you need to find a shopify expert to solve it, or we do not support this function. If I can, it should be 0.5 star for this review.

Deerfields Bakery

Location United States
Time spent using app 13 days

Support is non-existent. $50 per month for an app and the company does not help with showing options in invoices. All they do is provide you with resources that do not cover the many conflicts with other apps who are listed as compatible. Do not believe the photos of this company with large staff and conference rooms. It took 4 days for them to reply to support tickets and no resolution in the end.


Location United States
Time spent using app 3 months

Update 10-28-21 Unfortunately, I have to change the review I gave before after my latest experiences. After I realized the app created 2 issues in my shop I had to wait almost 2 weeks to get it fixed. This is unacceptable these days for an online shop, especially, when the app is a high-priced product. I had issues with my upload button, my customers were not able to upload their images for days. Also, my option prices showed up not correctly, so that my visitors always saw overpriced products!! Another big negative issue is, if my customers choose an option and change the quantity on my product pages, it will show a wrong price to my customers (30% less), so I will lose money and it is not trust-building. Jeff from the customer service told me, I have to go for a third-party service that could fix that. Wow, I can't believe that, I buy an option app that fails when my customer changes the quantity!!! The customer service which impressed me when I started with the app, disappointed me this time completely. Jeff was not solution orientated and it took too long for my startup. I will definitely think about changing to another option app developer.

Developer reply

August 23, 2021

Thank you so much for the kind review. This just makes us so happy that we were able to provide the support that you needed. Thank you for using Bold and your recommendation!