Reviews (98)

Overall rating
4.4
Counts per rating level
  • 85% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 8% of ratings are 1 stars
All reviews
Edited November 11, 2026

WARNING: Okay software, absolutely disgraceful business practices.

After years as a customer and countless hours invested in building our configurator, CPB has decided to increase our monthly costs from €15 to approximately €355. That's an outrageous 2,267% increase.

Their response? They insist they haven't increased prices, they've simply "changed the model." Apparently, insulting their customers' intelligence is now part of their business strategy.

They then generously offered us an "Enterprise" plan for €225/month - 15 TIMES what we previously paid, and actually had the audacity to congratulate themselves for how much money they're supposedly saving us.

The sheer arrogance is breathtaking.

Their new business model effectively demands a royalty on products that WE design, manufacture, market, and sell, simply because customers use their software to select options.

And here's the truly disturbing part: they know their customers have invested enormous amounts of time setting everything up. Rather than acknowledging how unfair this is, they actually pointed to the difficulty of migrating away as an argument for staying.

Nothing says customer loyalty quite like exploiting the fact that your customers are trapped.

When I expressed my dissatisfaction, they even felt compelled to remind me that they dispute negative reviews. Perhaps they should spend less time worrying about their reputation and more time considering why customers might be furious.

I've never encountered such a spectacular combination of corporate greed, arrogance, and contempt for long standing customers.

My advice: Stay far away. Building your business around a company that treats customer loyalty as an opportunity for financial exploitation is a serious mistake. There are better options available at a flat monthly rate (Zepto, Cloudlift, etc.)

Barnett Tuning Machines
Germany
About 5 years using the app
Custom Product Builder replied November 12, 2026

Thank you for your years with CPB and for your candid feedback. We understand that your costs have gone up, and we don't take that lightly. For merchants reading this, we'd like to share the full picture.

Our legacy flat-rate plans were created when CPB was a much smaller app. Today, every custom order involves real work: a live preview, option logic, price calculation, and a complete specification passed into the order. All of this runs on infrastructure built for peak sales days and is continuously protected against new threats in the Shopify ecosystem. The legacy plans stopped covering this a long time ago.

That's why, instead of a higher subscription, we chose a model where the cost reflects the actual work CPB does for each store. Our standard plan has no subscription fee: a small percentage applies only to fulfilled orders, and only to the value of products built with CPB, with a cap of $3,000 per month. It isn't a share of your business, it's payment for the work CPB does in each of those orders.

When we said your products, images and rules stay intact after the switch, it was a guarantee that your time isn't lost, not a reason to stay.

We offered you individual terms and carefully considered your proposal. Most of our long-standing customers have already moved to the new plan and continue to grow with CPB. We're sorry we couldn't find common ground, and we respect your decision. If you'd ever like to revisit the conversation, we're here: support@buildateam.io.

The CPB Team