BON Loyalty Rewards Program

Bon Loyalty offers a competitive price for the number of features included, and their built-in translation functionality is a real advantage compared with many other apps in this category. Their chat support is also responsive and usually willing to help, which is appreciated.

However, I am giving 3 stars for two main reasons.

First, the app is not very intuitive to navigate. Many configuration settings are difficult to find, and the structure of the app can feel confusing. Support explained that this is partly because the app has many features, but in my view, if merchants cannot easily find or properly use those features, then the value of having so many features is reduced. Thankfully, their chat support can often help guide users through the app, but the app itself should be easier to understand and configure without needing support so often.

Second, the support team does not always seem to have deep technical knowledge of the app or Shopify behavior, and this can lead to misleading answers. For example, we asked about the “Refer a Friend” landing page flow. After a user clicks the referral link and signs in, the app was sending them to Shopify’s default login page and leaving them there, instead of bringing them back to the referral page. This breaks the user journey and makes an important referral feature much less effective, because the customer can easily get lost and fail to complete the process.

The initial answer from support was that this was due to Shopify’s technical limitations and that they could not control the authentication process. However, this was inaccurate. Shopify supports a simple return URL parameter that can bring the user back to the original page after login. We implemented this ourselves in around 30 minutes. After that, support acknowledged that their answer had been incomplete and said they would share it with their development team. Hopefully this will be corrected properly in the app.

Overall, Bon Loyalty has strong potential, especially because of its pricing, feature set, and translation support. But the app needs a more intuitive interface, and the support team needs stronger technical knowledge, especially when merchants are relying on them for important customer-facing flows.