ActiveCampaign Marketing

Here's the thing, it's not really an app, it's a direct connection from your e-commerce platform to your mailing list & automations. We were using Zapier for awhile to trigger individual actions and add customers to lists based on keywords/tags etc, but this just does it all for you, automatically, and it's beautiful.

The best thing that we use this for is for an automated abandoned cart automation. Shopify's is good, but with AC you can have it as long or as short as you'd like, based on parameters, triggers, etc etc. This overnight took our abandoned cart recover % from 0.08% to almost 2%. That's HUGE!

There are a lot of $15 apps we pay for, but as long as we're with shopify and/or AC I don't see any reason in the world why we wouldn't want to continue investing in this tool. Thanks AC & Shopify!