Shopify Email , 1,434 reviews

Overall rating
4.4
Counts per rating level
  • 66% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app user-friendly and cost-effective, appreciating its seamless integration with Shopify stores, customizable templates, and analytics. They value the mass emailing, product insert, and review features. However, some report issues with email delivery and scheduling, and discrepancies in the number of emails sent. There are requests for more advanced features like adding videos or GIFs to emails and a wider template variety. Despite these, its simplicity, transparency, and functionality are its key strengths.

Edited October 28, 2022

Why are you still not supporting multilingual websites?
Shopify Multilingual API has been out for 2 years and this is a native application from SHOPIFY.
You are pressing shopify store owners to use the new marketing automations (abandoned cart, checkout, product page, welcome email...) but still all the template sections inside the Shopify Email creator are only available in one language (the main one).
With the actual situation, we can not use the new automations, we can not use your sections, basically everything is not usable.
I have been waiting and waiting, but still nothing from shopify, no feedback.

Ghidini 1849
Italy
10 months using the app
Shopify replied October 10, 2022

Thank you for writing your review and for providing us with your feedback on how Shopify Email can be improved. I can understand completely why having more language and translation options would be helpful for your business, and I will be sure to pass your comments onto our development team for review. We appreciate you taking the time to get in touch. -Victor, Shopify Support

May 10, 2022

please fix the emails that get cancelled due to unsubscribes, we cannot resend emails as we don't know who has received the original email without looking spammy!

XtremeSkins
United Kingdom
10 months using the app
Shopify replied June 10, 2022

Thank you for writing your review and for sharing your feedback for the Shopify Email app with us here. I can certainly see why having increased transparency for sent emails would be beneficial and I will be sure to pass your comments onto our development team. -Victor, Shopify Support

March 5, 2023

The app keeps shutting down while using the editor. This app is nog usable for me. I haven't even started an emailcampaign because of the bugs

Rokket
Netherlands
9 months using the app
Shopify replied March 9, 2023

Hey, there. I'm sorry to hear that the app keeps crashing for you. I'd recommend starting with some troubleshooting steps to rule out any local errors: please trying clearing your browser's cache (https://nr.tn/3Yyrz4U), and making sure your browser is updated. If you're using a mobile device, please make sure both the app and your device are on their latest version updates as well. If you're still encountering errors with the app, please reach out to our Support team for further troubleshooting: https://bit.ly/2AWw5VA. Thank you! - Brie, Shopify Support

April 15, 2020

Similar to other review Installed it on 4 different stores and have followed the just met with the same message "Shopify email will be available soon". Why announce that it's released to everyone if it's not?

Gladiator Fitness
Australia
9 months using the app
Shopify replied April 17, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. Its feedback like this that helps us to improve! I'm going to send you an email to open up the lines of communication and see what I can do for you.

Amy l Shopify

April 11, 2021

Do not work with ICloud, mails do no get sent to customers. I contacted shopify for that but no answer ...

Madame Orgasme
France
8 months using the app
Shopify replied April 21, 2021

Hey there,

Claire here from Shopify. Thank you for taking the time to share your review of the Shopify Email app with us. I'm going to follow up with you in an email to open up the lines of communication here so I can see if I can help you any further with getting the app set up and working for your store.

Claire l Shopify

Edited December 15, 2020

I would strongly advice AGAINST using this app, especially if you're coming from another email marketing service. It lacks basic features and is unreliable. As a backstory - we do not require registrations on our website to place an order and sometimes people misspell their email addresses. This will result in hard/soft bounces from this app. If you reach the limit of 5% bounce rate (which if you have used another marketing service before and have a substantial subscriber base is almost guaranteed) the campaign will FAIL. What that means is that a small portion of the subscribers will receive the email and the rest will not. This happened to us and we only had 5000 subscribers of which just the first 950 emails were delivered. We contacted support and there was nothing they could or wanted do about it. That lead to lost revenue, because we expect 6-8% conversion rate from those emails. We can't even use our previous marketing service since the people who already got the email (those 950 subscribers) or their mail services are highly likely to mark it as spam now if we try to resend. So we're stuck in limbo and our holiday sale campaign (at least as long as email marketing is concerned) is ruined.

KLIN.BG
Bulgaria
8 months using the app
Shopify replied December 17, 2020

Hey there,

Amy here from Shopify Support. Thank you for taking the time to share your feedback with us. Our team is consistently working to improve the app and it’s feedback like this that helps us do that. I’m going to follow up with you with an email, to open up the lines of communication here, so I can provide your feedback to my team.


Amy | Shopify Support

September 8, 2020

Sent two Newsletters and it didn't work at all. from Thousands only 92 have received a mail. App doesnt work.

FITELUXE
Switzerland
7 months using the app
Shopify replied September 10, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time to share your review of the Shopify email app with us. I'm going to follow up with you in an email to open up the lines of communication here so I can dig further into your issue and get the app working for your store.

Claire l Shopify

March 10, 2023

Don't bother. Emails will show in completely different colors when viewing it from a phone in dark mode and there's no way around it. On forums, Shopify provides no solution, basically just gives a 'too bad' type response.

FancyB Press on Nails
United States
6 months using the app
Shopify replied March 15, 2023

Hi, there. Thank you for taking the time to share this feedback. I can understand why you'd like more control over how emails appear in dark mode. We're always looking for ways to improve our products, and I'm happy to pass your feedback on to the development team. -Erin, Shopify Support

April 14, 2020

Installed it on 2 different stores and have followed the help guides and just met with the same message "Shopify email will be available soon". Why announce that it's released to everyone if it's not?

Nasty Cards
United Kingdom
6 months using the app
Shopify replied April 15, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. I'm going to send you an email to open up the lines of communication and see what we can do here!

Amy l Shopify

May 1, 2020

Designed by a team of people never seen or used mailing software before... Do not use it for any critical or timely campaigns. Because when you click send (as in star your email campaign) it doesn't mean they are sending right away, as in all of the other email tools. For example when you ask 3 hours later why even one email sent to your customers they say that's normal. It's normal for them but not the rest of us...

Oynasana
Türkiye
6 months using the app
Shopify replied May 6, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. We love hearing from our Merchants with feedback that can help us to improve. I'm going to send you an email to open up the lines of communication between us.

Amy l Shopify