Shopify Email , 1,287 reviews

Shopify is easy to use and maintain. Very beginner friendly.
I would recommend to any new or current business owners.

The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. There's also a glitch that kicks you out of the editor and back to the main app page which happens pretty often. There's been no new updates since I original posted a review in May 2022 and the issues are still there. I'm reducing the star rating because it looks like Shopify won't be updating regularly. Would also be good to be able to have a "Show email in browser" button in emails.

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

Good help but... you can't edit and use again an already sent out campaign. Sometimes a campaign has great results and you can't replicate it (you have to design from 0). It could use some more templates.

i love the templates. they are very easy to use. I just wish that they made it possible to put two images on the same page instead of one gian product image per page. Also, please introduce the feature to re-email those who haven't opened the newsletter.

Pretty basic email app. Does the job 80% of the time. Noticed that if you send an email to an app that supports dark mode on IOS your style is completely broken.

It's super easy to build out an email. I usually have an issue with what to feature, but Shopify helps with the built in stats. I'm still poking around in here to learn about all of the capabilities!

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

There are not as many features as Mailchimp or others, but how can you beat the price! The app is easy to use and reliable. For future improvements - I would really like to have the ability to ad a divider line.

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.