Shopify Email , 1,341 reviews

Overall rating
4.4
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

April 28, 2020

from the one hand? easy to use
from the other hand?
1. no automation
2. no option to import lists from different services
3. not feet for other languages than english (no option to translate some of the texts)
4. can't edit the footer text
5. no social media icons only links by text...
6. low amount of fonts

Zissu LTD
Israel
About 1 year using the app
Shopify replied April 28, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. We love hearing from our Merchants with feedback that can help us to improve. I'm going to send you an email to open up the lines of communication here.

Amy l Shopify

January 27, 2021

estou experimentando, me ofereceram mais benefícios quero me aprofundar mais nesses detalhes conto muito com a ajuda de vocês vai da tudo certo continuem trabalhando com a melhoria da Loja porque ta vindo novos retayers e voces nao podem perder . muito agradecido pela oportunidade quero conhecer cada vez mais e melhor
um abraço meu

Tecmund2.0
Brazil
21 days using the app
September 17, 2020

Great app. Think that this is a must for every shopify store............................................

Golf Hub Store
South Africa
21 days using the app
November 22, 2020

If you don't want to pay a LARGE monthly fee and you do not want to inundate your customer base with emails this is the way to go! I only send emails during my off-season and even then it's only one a month! So I am happy to pay their fees and not have a really high monthly cost! I would like to see a little more customization but it's still getting the point across at a great price!

Route 32 Riding Gear
United States
7 months using the app
December 11, 2020

This tool is easy to use and should be included in the shop subscription. I will use it again to reach my subscribers.

Missfabulashes
United States
21 days using the app
February 17, 2021

This is the first time I have used it and I like the ease and speed that I can communicate with my customers. I'm a spoiled MailChimp user, but at times I need something easy and integrated to use in addition. Looking forward to future growth and open to switching all my email if the results are good.

Indie Vinyl Den
United States
7 months using the app
August 29, 2022

App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.

Tropiflora
United States
Over 1 year using the app
Shopify replied September 20, 2022

Thank you for writing your review and for outlining the issues you've had with Shopify Email when using it for a significant marketing campaign. If you're still interested in using Shopify Email moving forward, I would recommend contacting our support team directly about this matter so we can investigate further and try to help prevent this from happening in future: https://bit.ly/2AWw5VA. -Victor, Shopify Support

January 6, 2021

The best and basically it's free to use I think I would just stick to shopify email marketing .....................................

SMACIN-S/store
South Africa
20 days using the app
November 2, 2020

I'm glad Shopify finally came out with email service! I have been able to replace my basic Omnisend account. However, Shopify needs to add the ability to create welcome/flow/automatic emails in order to compete with real email services. Please add it soon!

Mimochai
United States
7 months using the app
June 14, 2020

It seems functional enough, but the editability of the email body is subpar. I would love to be able to use it but I do not want to sacrifice the look of the email for something a bit more integrated. I cannot even add 2 columns to the thing. Using it would make my life so much easier seeing as we send out weekly emails updating customers on what products got moved into the sale collection. But we sell small products and having 7 big images that take up the full width is beyond excessive.

D20 Collective
United States
Over 1 year using the app
Shopify replied June 22, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time to share your detailed review and for the feedback on how the app could work better for your business. It is very much appreciated and super helpful to other merchants as well as our team. I'm going to follow up with you in an email to open up the lines of communication here so I can provide your feedback to my team, as well as anything else you may want to add.

Claire l Shopify