Shopify Email , 1,343 reviews

Overall rating
4.4
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

April 23, 2020

why do offer this app for download to be told that it is not available yet, can you advise when it is available please

Burren Jewellery
Ireland
6 months using the app
Shopify replied April 23, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. I'm going to send you an email to open up the lines of communication and see what I can find out for you.

Amy l Shopify

May 3, 2020

The layout looks amazing ... BUT. The timing is impossible. When you send it at 6 pm, it means that some MAY get it at 6 pm, but others at 9 pm, some at 11 pm, and the rest of the customers may get it in the time when they are sleeping. That is completely useless as a marketing tool. I tried it three times, and the conversion is about 10% of the sales I used to get using Mailchimp. Sorry Shopify, this will not do, I go back to Mailchimp.

HouseofDogs.no
Norway
5 months using the app
Shopify replied May 6, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. We love hearing from our Merchants with feedback that can help us to improve. I'm going to send you an email to open up the lines of communication between us.

Amy l Shopify

Edited November 10, 2020

I have issue on this app for so many times. I called and e mail to the support and they always sounds so nice and kind to willing help me solve the issue. But the issue never solve and when I e mail the support again like 5 times and no one get back to me. I am so frustrated and disappointed because I am new here and was SO HAPPY with Shopify and now with not able to e mail to my subscribers, I am losing so many sales. I don't know why NO ONE getting back to me about my e mail marketing issues... AND I am still being bill for the monthly fee... ;(

Chinspire Collections
United States
5 months using the app
Shopify replied November 12, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time to share your review with us, and sorry to hear of the struggles you were facing. I'm going to follow up with you in an email to open up the lines of communication here so I can see if I can help you any further with getting the app set up and working for your store.

Claire l Shopify

June 9, 2021

Hi I can't setup an automated newsletter using this app.
Please help me to set it up. It only shows the option to send or schedule.
But we want to send an email as soon as anyone subscribes to our newsletter automatically but that's not available.

The midas star
India
5 months using the app
Shopify replied June 26, 2021

Hey, there. Thank you for reaching out. We have a step-by-step guide that can help with setting up Shopify Email (https://bit.ly/3A4tfb2) and automations (https://bit.ly/3x0T3mK). However, if you need further support, our Support team would be happy to assist you through live chat, email, or callback. Please visit the Shopify Help Center (https://bit.ly/3gqKnPt) and log in to your account to start a support request. Cheers! -Elias, Shopify Support

Edited November 12, 2020

IF you are using this app for THE MOST BASIC emailing, to a small list, it may be OK. However, if you are using as a regular marketing tool, I cannot recommend this app. I carefully tested and compared to Mailchimp and this program BREAKS and has sending issues. Emails stop sending after delivering to 30% of the list and breaking during sends. Support did not find an explanation. I hope Shopify puts more dev into it. UPDATE: I had been contacted by Shopify support regarding this, but they never followed through.

Atomic-Moto
United States
5 months using the app
Shopify replied September 10, 2020

Hey there!

Claire here from Shopify Support. Thank you so much for taking the time to leave us a review. I'm really sorry to hear of the struggles you were facing with email delivery. You can find some great insight here as to how to increase the deliverability of your emails - https://bit.ly/314x9jQ

I am also going to send you an email to open up communication incase you have any other questions, and also so I can get your feedback to our developers.

Claire - Shopify

Edited February 17, 2021

We recently migrated to Shopify as we we were tired of having loads of different apps that didn't talk to each other. Shopify's built in e-mail program is a big disappointment. In our first promotion Shopify decided it didn't like half of our subscribers and didn't send them.
We don't know which half it sent and which half it didn't. There is no way to identify which subscribers Shopify didn't like or why.
As far as I can see Shopify would like us to dump all our existing subscribers and start again.
So it is back to Mail Chimp for us. Perhaps Shopify isn't the right solution after all.

The Cider Vat Ltd
United Kingdom
5 months using the app
Shopify replied February 24, 2021

Hey there! Claire here from Shopify Support.

Thank you so much for taking the time to leave us a review. I'm really sorry to hear of the struggles you were facing with spam filters. You can find some great insight here as to how to increase the deliverability of your emails - https://bit.ly/314x9jQ

I am also going to send you an email to open up communication incase you have any other questions or further feedback!

Claire - Shopify

September 27, 2020

Very basic - No ability to automate flows - You cannot add a logo or match to your theme or customize fonts. Shopify promised upgrades months ago it still says new templates coming soon - I guess SOON means in a few years?! sticking with our other email provider for now.

Darby Scott
United States
4 months using the app
Shopify replied September 28, 2020

Hey there,

Charlotte here from Shopify Support. Thank you for taking the time to share your feedback with us. Our team is consistently working to improve the app and add functionality to suit our merchants needs. We often times cannot provide exact time-line on when changes or new launches of our products will take place, but rest assured that we always take our merchants feedback seriously when making these plans for the future. I'm going to follow up with you with an email, to open up the lines of communication here, so I can provide your feedback to my team.

Best,
Charlotte | Shopify Support

June 1, 2020

Can't send emails to people who've dissalowed email marketing, so we can't use it to warn people about the covid situation. Completely useless

Got2haves.com
United States
4 months using the app
Shopify replied June 9, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time leave us a review. I can understand wanting to reach all of your customers, outside of those signed up to marketing at this current time. I'm going to follow up with you in an email to open up the lines of communication here so if there is any further feedback on functionality you would like to see I can pass this on to our developers as well as your current feedback.

Claire l Shopify

November 17, 2020

An Email Marketing Application that hasn't automation is just useless... It looked easy to use, but without a decent flow you cannot build your customers list... Just taking space on my App Shelf...

Ariel's Vibes
United States
4 months using the app
Shopify replied November 17, 2020

Hey there,

Charlotte here from Shopify Support. Thank you for taking the time to share your feedback with us! I can absolutely see the importance of being able to automate emails using the Shopify email app, and would be happy to pass along your feedback to our developer team.

Our team is consistently working to improve the app and add functionality to suit our merchants needs, so I'm going to follow up with you with an email, to open up the lines of communication here, in case you have any additional feedback you would like to share with us.

Best,
Charlotte | Shopify Support

February 6, 2023

Setting up all my emails flows etc, was pretty straight forward, except for 1 thing. It didn't send out ANY of my automated emails.

I reached out to support, and chatted for almost an hour, trying to sort it out. They said it looked like everything was set up correctly, but still didn't work. They said they needed more time to look at the problem. Which was fine.

Long story short another guy from support reached out but was no help. After sending support 3 more messages over a 5 day period, no one has even gotten back to me with any sort of an update! Not even to say, "hey we're still working on" Nothing!

I can't launch my website until this is sorted out and it's been a week now since I first flagged it with support.

Not happy. I understand it's free, but if you can't help me sort it out, just let me know so I can delete the app and move on and find one that works.

I normally don't leave bad reviews, but this is extremely frustrating!

oro-hygiene™
Australia
4 months using the app
Shopify replied March 1, 2023

Thank you for taking the time to share your review with us. I absolutely understand your frustration with the app not completing marketing campaigns or working as expected. While it has been some time since you left your review, this is something we would like to personally follow up with. If you were not able to resolve this, can you please connect with us via this direct link (https://bit.ly/2AWw5VA)? We look forward to assisting you and ensuring this does not occur again. -Olivia, Shopify Support