Shopify Email , 956 reviews

Overall rating
Counts per rating level
  • 64% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 8% of ratings are 1 stars
February 26, 2023

This app integrates well with shopify and my store and has an easy to use editor. However, after using this app for the past year, it has suddenly gotten VERY buggy. It shuts down multiple times while I am editing my emails and no longer lets Grammarly review the text content - so I have to export it to another screen outside of the app to even spellcheck an email. It is extremely frustrating. I am looking at other options since I have really hit my max of dealing with frustrations on this. Also, tech help did not even respond to my request.

Happy Hen Farm
United States
Time spent using app: About 1 year
Shopify replied February 27, 2023

Thanks for your review. This is something we'd like to help you with, so if you're still experiencing glitches and crashes, please contact us at - Felipe, Shopify Email team

February 17, 2023

Email template codes can't be edited. I need to customise the abandoned cart/checkout emails to not include products with a certain tag but can't do this. This is a vanilla product. Shopify's usual lets do the bare minimum product requirements and we will get away with it politics.

Continental Food Store
United Kingdom
Time spent using app: About 1 year
Shopify replied March 1, 2023

Hi, there. Thank you for taking the time to share your feedback with us. I have passed your comments along to our developers to help us better our products and offerings in the future. While there are 3rd party apps that can accomplish this, we appreciate your business needs and hope to support them in the future. -Olivia, Shopify Support

November 7, 2022

Easy to use, but I'm not gonna lie, the customization options are horrible and very limited. There's no way to make your campaigns eye-catching, and they always turn out looking incredibly dull because of the rigid personalization features. It's very blocky. It kind of defeats the purpose of having a newsletter, especially when it's supposed to draw customers in. It just comes off looking very cheap.

Sugoi Styles
United States
Time spent using app: 4 months
Shopify replied December 28, 2022

Hey there, Sugoi Styles. Thanks for taking the time to leave us a review for Shopify Email. We appreciate the feedback you've provided us here. We're always looking to improve our product offerings, and we're always updating Shopify Email to make it a great option for folks looking to create effective marketing campaigns. Feedback like yours helps us achieve a better product - so I'm happy to share your review with the team so they can consider the sentiment you've shared. Regardless of what option you decide to go with for email marketing, I wanted to provide you with a resource on building great newsletters for your customers. You can access that resource using this link here: Thanks again! -Imogen, Shopify Support

November 5, 2022

Shopify Email App is not honoring image sizes. Re-sized and imported a 150x150 logo and once it loaded the image significantly increased in size. I have not been able to find a solution to this.

United States
Time spent using app: About 2 months
Shopify replied December 28, 2022

Hi there, CurrantC. Thanks for taking the time to leave us a review for Shopify Email. I did some testing in my own store and when adding an image to an added 'Section' of your email template, the template attempts to optimize the image to fit the width of the email. If you're looking to add a 150x150 logo image, you can click on the 'header' section that appears in the template. Within that section is an option to enable and upload a logo image. I tested this in my own store with a 150x150 logo image and my logo appeared beautifully at the top of my email.

If you're looking to add your logo image to an added section of your email, try uploading an logo image that's 480-600 pixels wide. This should optimize the image to fill the space of the section without expanding into something too blurry to read.

If you're looking to introduce a smaller version of your logo image outside of your header section, (so let's say the middle of your email, for example) you will want to look into adding a custom-coded section to your email which will house that image at your desired dimensions.

Hopefully you find the information in this reply helpful! If you have any questions, feel free to reach out to our Live Team ( for some additional assistance. -Imogen, Shopify Support

August 29, 2022

App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.

United States
Time spent using app: Over 1 year
Shopify replied September 20, 2022

Thank you for writing your review and for outlining the issues you've had with Shopify Email when using it for a significant marketing campaign. If you're still interested in using Shopify Email moving forward, I would recommend contacting our support team directly about this matter so we can investigate further and try to help prevent this from happening in future: -Victor, Shopify Support

August 1, 2022

Overall, this app is not good. My biggest complaint is that it takes hours to send an email to our 1600 customers. This is a problem when we launch a subscriber exclusive sale with limited stock quantities. Not all customers get the email at the same time. Also, the layout is very basic looking and the app doesn't offer a sticky popup tab to entice shoppers to join the list throughout their shopping journey. Automations, reports, and editor are all in different locations in the admin dashboard making it confusing and the abandon cart automation is not even sending. I do like that I can link products easily but that's about it.

527 Photo
United States
Time spent using app: 4 months
Shopify replied August 23, 2022

Thank you for writing your review and for sharing your feedback on how Shopify Email can be improved. I can see why the long wait to send emails to customers is a frustration and that this can cause issues with subscriber sales, and how greater customization options would be a benefit to you and your business.

We appreciate you taking the time to provide us with your suggestions and I will ensure that all of your comments are passed on to our app development team for review. -Victor, Shopify Support

July 12, 2022

Needs a serious overhaul to be useful. Missing so many basic features. e.g.
- Adjustable padding/ margins
- Menu for header
- Custom widths
- More than 2 columns
- Proper footer customisation On the plus side, it is cheap to use.

Arktis Store
United Kingdom
Time spent using app: 6 months
Shopify replied July 30, 2022

Thank you so much for taking the time and sharing this feedback with us. We understand that you'd like to see more features, such as adjustable padding or margins, custom widths, more columns, and footer customizations, with Shopify Email and we'd be happy to share your suggestions with our development team for considerations in future releases.

That being said, if you need something with more customization features in the meantime, then we'd recommend taking a look at Klaviyo: Email Marketing & SMS ( or Omnisend Email Marketing & SMS ( Cheers! -Elias, Shopify Support

February 7, 2022

OK, so I am not using any app for Emailer Marketing (yet) and have been using Shopify's native basic Marketing Emailer Campaign option. Recently they have included the personalisation option so a store can mention Name, Area, Store etc as dynamic text. This has clearly not been tested properly by Shopify. When adding a comma after the name, the preview and final Emailer inserts a space before the comma. It kind of renders the personalisation option useless for me (unless you are OK to be seen as a brand that does not understand basic punctuation). See the examples of the output below for a subject line. Shopify Subject Output: Raj , how are you today? Required Subject Output: Raj, how are you today? Can someone fix this, or let me know how to fix it myself through code? I am using the Brooklyn theme. My store URL is From the non-responses to other comments I see, it looks like this is extremely low priority for the developers? Help, please.

Sexy Beast
Time spent using app: Over 1 year
Shopify replied February 22, 2022

Thank you for writing your review and for notifying us of this problem here. I have reached out to our development team for the Shopify Email app and they were able to confirm the issue you described on our end too. The team is now investigating and will look to resolve this issue in the near future.

Thanks again for taking the time to share this with us; your feedback is greatly appreciated. -Victor, Shopify Support

February 3, 2022

it is very helpful for a very simple use, but it does not support HTML code inside email, as this is an important feature for email customization, but unfortunately this app does not have this feature, Shopify need to work more on this app

United Arab Emirates
Time spent using app: 6 months
Shopify replied February 15, 2022

Thank you for writing your review and for sharing the feedback you have for Shopify Email. I can certainly see why having more customization options would be a benefit when it comes to crafting email campaigns, and I will be sure to pass your suggestion onto our development team. -Victor, Shopify Support

September 24, 2021

I really wanted this to be better than it is. This feels like a beta product at best as it's just not up to par with similar tools that are available on the market now (i.e. Mailchimp). Functionality that I've taken for granted (copying campaigns, posting to multiple social media sites) is simply missing. Audience selection is also poorly integrated into the overall product. Lastly, the actual campaign building tool is slow and a little janky to use. I'd wait this one out until Shopify figures out what works and what doesn't. If their "Ping/Chat/Inbox" chat debacle is any indication of their development process, then I'd wait it out for another year at least. Shopify can do better than this.

Bitter & Esters
United States
Time spent using app: 5 months
Shopify replied September 28, 2021

Hey, there. Thank you for taking the time to share this feedback with us! I can certainly see how many of your suggestions would be a benefit toward Shopify email and would be happy to share this feedback with our developers for future consideration. Cheers! -Marty, Shopify Support