Shopify Email

Shopify Email

Pricing
Free to install. Additional charges may apply.
Highlights
Popular with businesses in United States
Use directly in Shopify admin
Rating
4.5 (1,569)
Developer
Shopify

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.
Highlights
Popular with businesses in United States
Use directly in Shopify admin

Campaign types

Abandoned cart, Browse abandonment, Cart emails, Checkout emails, Custom campaigns, Discounts, Drip campaigns, Email campaigns, Follow-up emails, Newsletters, Promotions, Upsell emails, Welcome emails, Win-back emails

Managing campaigns

AI generation, Analytics, Automations, Custom code, Editor tool, Email domains, Import and export, Insights and tips, Reporting, Segmentation, Tagging, Targeting, Templates, Tracking, Triggers and rules

Launched

April 14, 2020

Languages

English, Chinese (Simplified), French, Dutch, German, Italian, Japanese, Portuguese (Brazil), Spanish, Chinese (Traditional), Czech, Danish, Finnish, Korean, Norwegian, Polish, Portuguese (Portugal), Swedish, Thai, Turkish, and Vietnamese

Works with

Shopify Flow, Shopify Forms

Pricing

Free to install

Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.

All charges are billed in USD.

Reviews (1,569)

Overall rating
4.5
Counts per rating level
  • 67% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with stores. It's praised for its basic customizable templates, valuable analytics, and mass emailing features. However, some merchants report issues with email delivery and desire more advanced features like adding videos or GIFs to emails. Despite these concerns, its affordability and simplicity make it a favored choice.

June 18, 2024

It shows personalization as {last name} literally. What a ridiculous function

Kshopina
South Korea
About 4 years using the app
Shopify replied June 19, 2024

Hi, there! Thank you for your review. Where it shows {last name} should be pulling in the relevant last name. If it's not doing this we would need to look into this with you in more detail in order to assist further. Please contact our support team through the Help Center here (https://shopify.link/vRnL) for more help. This guide on creating email marketing campaigns using Shopify Email (https://shopify.link/2ZpN) and this guide on adding custom Liquid to Shopify Email campaigns (https://shopify.link/7AKV) can help in the meantime as well. -Erin, Shopify Support

June 6, 2024

Everything was ok for a number of years, but Shopify has decided that we do not need to see open rates on any of the campaigns that have 100% delivery.

I mean: every other email provider shows open rates, etc, but Shopify's programmers, decided they see things differently and removed these report stats.

vfx-studio
United States
Over 3 years using the app
Shopify replied June 10, 2024

Thank you for your review. Campaign analytics reports can be accessed from the *Campaign Summary > View Report* section through Shopify Email's marketing tab. Read more about this here: https://shopify.link/j6rb. -Olivia, Shopify Support

May 26, 2024

It's good, and I'm glad to have an integrated mail app. I used to use Constant Contact, and there were features that I would love to see added to Shopify mail that would make it closer to that kind of app. But I'm quite happy to not have to pay Constant Contact, and I'm willing to put up with slightly less functionality but better integration and ease of use.

Gorgeous Fabrics
United States
About 4 years using the app

Support

Shopify can answer any questions you have about Shopify Email.

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy.

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, discounts, marketing, Online Store, Shopify admin, other services

  • Edit customers

    Customer data

  • View products

    Products or collections

  • View orders

    All order details for the last 60 days

  • View and Sync Discounts

    Discount codes and promotions

  • Edit marketing

    Marketing events

  • View your Online Store

    Pages on your Online Store, checking for web cookies and conversion tracking pixels, Online Store pages, or theme

  • Edit Shopify admin

    Email sender configuration, files, legal policies, or Shopify Home

  • View other services

    Apps

  • Edit other data

    Brand settings, checkout settings, locales, price rules, or billing

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