Smile: Loyalty Program Rewards
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Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
- Popular with stores like yours
- Based in United States
Languages
English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, and Spanish
Works with
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Gorgias
- Judge.me
- Klaviyo
- Loox
- Mailchimp
- Recharge
Categories
Program types
Pop-up types
Managing pop-ups
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15 / month
Up to 500 monthly orders
Features
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
14-day free trial
Standard
$79 / month
Up to 1,000 monthly orders
Features
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
14-day free trial
Growth
$199 / month
Includes 2,500 monthly orders, then $20 per additional 100 orders
Features
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (4,281)
I recently ran into some technical issues that originated from my end, and the Smile support team was incredibly helpful in walking me through the steps to troubleshoot everything. They swiftly responded to all my emailed questions and educated me about some features that I needed guidance setting up. Kudos to Lynn, Annalisa and Shelby! You guys rock! Very satisfied customer here.
Thank you so much for your thoughtful review! It truly means a lot to us. I'm so glad Annalisa, Shelby, and I were able to help get everything sorted out and answer your questions. We really appreciate your kind words and are grateful to have you as part of the Smile community. Thanks again for your support! 💙
Lynn and the Smile.io Team
Smile's support has been phenomenal. They checked back in with me multiple times and made sure that I was taken care of. I love their integration and how much it can do. Smile has been a game changer for us already!
Hey there!
Thanks so much for the five-star rating! We really appreciate the support and are thrilled you're loving Smile.io. If there's anything we can do to help you get even more out of the app, just reach out anytime.
The Smile.io Team 🎉
Features are OK but what I really dislike is the display of features on the pages that I do not have access to. Please tell me how this is not deceptive trade practices. If it is not in my plan it should not be clearly visible and I should not be able to access it.
Maybe this is how Smile coerces customers to upgrade - I find it deceptive and annoying because it wastes my time. Change the UX so that only features available on a plan are visible.
Thank you for sharing your feedback. We understand your concerns, and we've reached out to you via email to discuss this in more detail. We appreciate you taking the time to share your experience, and your feedback has been passed along to our Product team for consideration.
Support
App support provided by Smile.io.
Resources
Launched
December 2, 2014 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Online Store
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Edit customers
Browsing behavior, customer data
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View products
Products, collections
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View orders
All order history
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Edit discounts
Discount codes and promotions
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Edit gift cards
Gift cards
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Edit store credit
Store credit accounts, store credit account transactions
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Edit marketing
Marketing events
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Edit store analytics
Web pixels
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Edit Online Store
Theme, Online Store pages
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Edit other data
Locales, price rules
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